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Vp Of Marketing And Communications

2 months ago

Gainesville, United States YMCA Full time

The Georgia Mountains YMCA is seeking a VP of Marketing and Communications to guide our efforts in marketing and public relations.

Job Description

This position supports the work of the Y, a leading nonprofit, charitable organization committed to strengthening community through youth development, healthy living and social responsibility. The Vice President of Marketing and Communications at the Georgia Mountains YMCA serves on the CEO’s senior leadership team and provides high level strategic leadership in marketing and communications to advance the YMCA’s mission. The Vice President - Marketing and Communications is responsible for providing vision and leadership for market-driven and innovative membership and program solutions throughout the Y. The VP leads the marketing, communication, digital and virtual portfolio. This includes all activities related to conceptualizing and implementing innovative, high impact marketing strategies and achieving targets resulting in increased brand awareness, growth in membership and program revenue, new partner and corporate engagement. The VP partners with the VP of Operations related to strategy development and implementation. The VP partners with the CEO on public relations and positioning. As a senior leader in the Y, the VP will play an integral role in defining, developing, and executing strategic and tactical plans to achieve our business and mission objectives. This position requires a seasoned leader with the ability to build strong, collaborative partnerships throughout the organization while developing and coaching a support team.

Qualifications

1. Bachelor's degree in related field or equivalent required; Master’s degree preferred.

2. YMCA Organizational Leader certification preferred.

3. Eight-plus years of professional experience in a nonprofit organization, demonstrated success in marketing and communications in the YMCA or another non-profit preferred.

4. Ability to relate to top community leaders and diverse groups of people from all social and economic segments of the community.

5. Proficient in all standard business software. Microsoft office products and social media platforms.

6. Excellence in organization and communication (verbal & written) skills

7. Ability to work with initiative, integrity, discretion, and a professional approach

8. Ability to work independently and collaboratively within a team-oriented environment

9. High level marketing and brand strategy experience showing innovative and proven revenue and engagement results.

Essential Functions

• Provides leadership in the assessment, evolution and development of market informed process, programs and services that support the Association’s objectives.

• Employs multi-pronged strategies including digital, video, website, social media, affiliation, product research, analysis, and strategy to drive engagement.

• Develop and manage associated budget and monitor achievement of plans, taking corrective action as needed to ensure objectives are met.

• Partners with the VP of Operations and Membership and Program Teams

• Establish best-in-class approaches for acquisition, retention, engagement and renewal for all Y members and programs.

• Oversee the creation, production and implementation of inspiring campaigns, program and materials that build the brand and drive sales, renewal and retention.

• Coordinate and monitor performance metrics and coach throughout the organization to ensure success.

• Understand and interpret market dynamics for use in optimizing strategy and/or gaining efficiencies and developing new programs to best meet key business, sales, and revenue objectives.

• Designs, oversees the development of and deploys an exceptional digital experience for members and participants.

• Build out and oversee the Y’s virtual platform including partnering on the regional and national level to enhance the experience.

• Drives integration of experience across all platforms and stakeholders

• Ensure public relations and media involvement that develops and strengthens our image and builds brand awareness, relevance, reputation, and esteem among target audiences.

• Play a key role in the development, communication and reporting of the strategic plan.

• Foster relationships and collaborate with local community leaders to advance the Y and our strategic objectives.

• Collaborate with YMCA colleagues regionally and nationally to learn, share and employ proven experience and marketing strategies. Help elevate efficiency and effectiveness through active contributions and participation in leading-edge experience, marketing, and innovation initiatives.

• Ensure Y-USA Brand Compliance and leads brand audits as necessary.

• Ensure an effective partnership with our VP of Operations to develop a communications strategy for all fund-raising initiatives and support strategies through the development of all print, online and multi-media financial development communications.

• As a senior leader, provide visionary thought leadership to help drive a culture of innovation and continuous improvement.

• Represents the CEO in the community as needed.

• Performs other duties as assigned.

Cause-Driven Leadership Competencies

Community and Collaboration - ensures community engagement; promotes the global nature of the Y

Communication and Influence - The ability to convey a message in a way that inspires, motivates, or persuades others to take action, make decisions, or adopt a certain viewpoint.

Volunteerism - leads a culture of volunteerism ensuring engagement, inclusion, and ownership

Relationships - Initiates the development of relationships with influential leaders to impact and strengthen the community

Quality Results - Determines benchmarks and ensures appropriate leadership to meet objectives

Emotional Maturity - Shares authority and demonstrates courage and humility

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