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Marketing and Communications Specialist II

2 months ago

Gainesville, Florida, United States University of Florida Full time
Job Summary

This role serves as a key member of the Student Life Marketing and Communications team, providing strategic coordination of health communication and marketing collateral to educate and influence health behaviors, participation, and utilization of programs and services. The successful candidate will collaborate with leadership to develop marketing materials, lead the production of health communication, and observe social, economic, and political trends to enhance the portfolio's image.

Key Responsibilities
  • Develop and supervise project management and workflow for completion of marketing or health communication needs
  • Determine workflow for project requests, set appropriate timelines, and ensure communication about project progress
  • Confer with Health and Wellbeing portfolio to discuss and determine layout design and goals for communication and marketing pieces
  • Oversee recruitment, hiring, training, managing, supervision, and evaluation of student staff and interns
  • Manage creative services requests for information, materials, and promotional items managed by marketing areas
  • Coordinate with Student Life Marketing & Communication central services to assist with strategy related to graphic design, web development, videography, photography, social media, public relations, etc.
  • Manage marketing-related archive files for the department
  • Evaluate communication and marketing efforts, ensuring they align with public relations efforts and contribute to portfolio objectives
  • Analyze data to inform and contribute to the optimization of communication strategies across multiple platforms and audiences
  • Apply brand standards and best practices
  • Regularly plan and assist with health communication to students, staff, alumni, and community stakeholders through electronic and print media
  • Build and maintain an understanding of the department's events, programs, services, and target markets to assist in implementing effective marketing campaigns
  • Create, proof, and work with Student Life Marketing & Strategic Communications for written materials, including marketing campaigns, press releases, and content for general design projects
  • Create and manage content calendar for digital marketing and work in collaboration with Student Life Marketing & Strategic Communications to align calendar to department, division, and university goals and priorities
  • Manage and assist with communicating to external vendors
  • Develop and maintain vendor relations to assist with building and protecting the UF, Division of Student Life, and Health and Wellbeing portfolio brand standards
  • Prepare artwork files for print and meet vendor specifications
  • Responsible for purchasing various marketing materials (e.g., print materials, signage, environmental design materials) with third-party vendors
Requirements
  • A Bachelor's degree and four years of relevant experience; or an Associate's degree and six years of relevant experience; or an equivalent combination of education and experience
  • Bachelor's degree in marketing, public relations/communications, graphic design, or advertising
  • Demonstrated experience in creating and managing health communication campaigns, social marketing strategies, content creation, and digital engagement
  • Project management experience; ability to manage multiple projects and perform efficiently in a fast-paced environment with fluctuating and competing priorities
  • Demonstrated knowledge of and experience in managing printing processes and pre-press production requirements
  • Demonstrated experience in brand management
  • Demonstrated proficiency with Adobe Creative Suite (Photoshop, InDesign, Illustrator) and Canvas
  • Demonstrated proficiency in social media platforms
  • Demonstrated experience in website design
  • Communication skills (verbal and written); demonstrated proficiency and excellence in writing and editing
  • Highly proficient in print-related applications and techniques
  • Proficiency in data collection and assessment tools such as Qualtrics
  • Demonstrated planning and organization skills
  • Demonstrated interpersonal skills
  • Ability to analyze problems, conduct research, and implement solutions
  • Supervisory and organizational skills to collaborate effectively with stakeholders, on campus and in the community
Abilities
  • Accuracy, attention to detail, and a customer service-oriented attitude
  • Demonstrated ability to function effectively in a fast-paced environment with frequent interruptions
  • Demonstrated ability to handle multiple projects or tasks simultaneously
  • Ability to work as part of a team in a multi-faceted environment
  • Physical ability to perform required tasks, ability to lift and/or move objects weighing 10 pounds or more, ability to carry boxes and materials weighing up to 30 pounds
  • Maturity to satisfactorily discharge assigned responsibilities