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Retail Media Account Manager

2 months ago

Carmel, United States Heartland Food Products Group Full time

Heartland Food Products Group is a global leader in the consumer packaged goods (CPG) industry, producing low-calorie sweeteners, coffee, coffee creamers and liquid water enhancers. We manufacture and market Splenda, the #1 brand in the low calorie sweetener category and the most recognized in the world.

We help people live happier, healthier, and longer lives by making it easier to reduce sugar.

We offer an excellent compensation and benefits package. Come grow with us

This role is not a remote opportunity, it is on-site at our Corporate Office in Carmel, Indiana.

About the Role:

Heartland’s eCommerce business has grown substantially over the last 5 years and we are looking for a Retail Media Account Manager to join our expanding team. This role will be focused on owning search and retail media for the Splenda brand across grocery retail media networks with a focus on Amazon. This role will report to the National Account Manager, Amazon, and work in collaboration with Heartland’s marketing team.

Primary Responsibilities:

Amazon Advertising

  • Strategize, implement, maintain and optimize advertising campaigns through Amazon’s Seller Central and Vendor Central accounts including Sponsored Products, Sponsored Brands, and Display Advertising
  • Own relationship with Amazon’s Ads team
  • Coordinate with Heartland’s marketing team to promote sales on Amazon through social media campaigns, email marketing campaigns and incorporating Amazon into master brand marketing strategies
  • Implement A/B testing to refine ad copy, creative, and targeting parameters for maximum effectiveness
  • Track spend and manage a large advertising budget
Other Retail Media Networks
  • Develop and execute retail media strategies across other key networks like Instacart and Criteo
  • Manage ad budgets for each retail media network
Data Analytics
  • Use data analytics tools like Helium10, Profitero and Amazon’s Brand Analytics reports to conduct keyword research, competitor research and general market research for each retail media network
  • Use data analytics tools to track and improve keyword ranking and share of sales
  • Analyze key performance indicators (KPIs) to identify areas for improvement and growth opportunities
  • Develop actionable insights to optimize product listings, pricing strategies, and advertising campaigns
  • Report on marketing performance to broader team and continually improve reporting methods
Desired Skills and Experience
  • Bachelor’s Degree
  • Experience with Seller Central and/or Vendor Central
  • At least 1 year of experience in managing retail media sponsored ads
  • Strong understanding of digital marketing, online conversion, SEO and campaign optimization
  • Familiarity with Amazon tools like Brand Analytics and Helium10
  • Entrepreneurial self-starter with growth mindset
  • Detail oriented with good project management skills
  • Strong written and oral communication skills
  • Data driven with strong analytical skills and proficient in Microsoft Office (Outlook, PowerPoint, Excel: pivot tables, vlookups etc.)