Brand Director
3 days ago
Job Title: Brand Director, Aloha Lacrosse & HoganLax
3STEP Sports is the largest youth sport event and club operator in the nation, providing brands with the ability to impact more athletes than ever in a unique and authentic way. The 3STEP reach spans 40+ states and currently serves more than 3.2 million athletes. We deliver a premier, inspiring and authentic experience - dedicated to perfecting every aspect of the athlete funnel. Encompassing industry-leading tournaments, nationally spanning club programs, premier media content and more, 3STEP is the standard of the youth sports experience.
Job Description: 3Step Sports is looking for an energetic and experienced Director to oversee the Aloha Lacrosse and HoganLax brand portfolios as part of the 3Step Lacrosse Division. The Director will oversee all activities related to the execution of 20+ youth lacrosse events including; strategy, financial planning, marketing/sales, operations, administration, and customer service. Our events annually attract 25,000 players and their families to participate in an unparalleled youth sports experience.
This position is, above all, a director who embraces all facets of successful event execution. The director must possess excellent customer service skills and the ability to multi-task on-site in a fast-paced environment. They must be highly detail-oriented and possess excellent organizational and communication skills. The director will maintain regular office hours in Hanover, MD during most weeks but will also work 12+ weekend events throughout the year, several of which require out-of-town travel. This is a fast-paced and dynamic position with a variety of roles and a significant amount of responsibility.
ESSENTIAL DUTIES AND RESPONSIBILITIES
• Oversee planning events from start to finish, from conceptualization to execution.
• Manage an office and team of 5-10 employees (and part-time seasonal staff) based in the Hanover, MD office.
• Coordinate aspects of operations, administration and logistics for each event.
• Drive sales and marketing efforts including outbound sales calls, customer relationship management, email marketing, promotional partnerships and advertising.
• Maintain and update content on various communication platforms including websites, registration systems, social media and email marketing software.
• Manage communications with all stakeholders including staff, teams, coaches, referees, facilities, athletic trainers, vendors and sponsors leading up to each event.
• Manage in tournament divisional alignment and create game schedules.
• Manage procurement of equipment rentals, shipping, supplies, apparel, branded assets, referees, athletic trainers, event staff, sponsors/vendors and event partners.
• Manage preparation and transportation of supplies, equipment, branding, administrative materials merchandise for each event; manage inventory and organization of warehouse.
ON-SITE RESPONSIBILITIES
• Supervise event staff, including event coordinators and field personnel.
• Ensure fun and safe environment for all players, coaches, spectators and employees.
• Support in managing all aspects of event operations from start to finish: travel, logistics, setup/breakdown, check-in, hospitality, merchandising, gameplay, scoring, trophy presentation and dispute/conflict resolution.
• Support in activation with sponsors, vendors and media partners; fulfill event branding strategy with social media and other on-site promotional efforts.
Qualifications:
• 5+ years of relevant work experience in event operations, athletics, or a similar role
• Management experience with proven decision-making ability
• Extremely organized and process-oriented with a high attention to detail
• Background in lacrosse or other sports preferred
• Demonstrated knowledge of youth lacrosse landscape and strong network of industry relationships and connections
• Strong technology skills; proficient in MS Office, website management, social media and digital marketing platforms
• Bachelor's Degree (preferably in Sports Management, Events & Hospitality, Business Administration, Marketing, or other related fields)
• Clean driving record
• Willingness to travel, perform physical labor and work on weekends
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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