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Marketing Communications Specialist

1 month ago

Minneapolis, United States 1517 Media Full time

Are you a marketer who wants to make a difference in the 21st Century Church?

Does your skill set span precise and zingy copy writing, marketing communications knowhow across platforms, and video and audio production and editing, with the goal of delighting customers at the heart of what you do?

Would you thrive as part of a team that is collaborative, passionate, and flexible in its dynamic marketing of resources that enhance congregational life in the Evangelical Lutheran Church in America (ELCA) and beyond?

The Marketing Communications Specialist position on the Congregational Team at 1517 Media may be just the job for you.

1517 Media is a multimedia company composed of five vital, creative imprints: Augsburg Fortress, Sparkhouse, Fortress Press, Beaming Books and Broadleaf Books. We create resources for spiritual growth and development, for Christian worship and faith formation, and for academic study and professional development. 1517 Media strives to create an environment of inclusiveness, equity, and respect for all regardless of ability, age, ethnicity, faith, gender, gender identity, nation of origin, race, sexual orientation, or socioeconomic status. Individuals who are committed to contributing meaningfully to diversity and inclusion in publishing are encouraged to apply, including members of groups historically underrepresented in publishing (which is - according to industry research - a traditionally white, straight, cisgender, and nondisabled field).

Two imprints form the Congregational Team at 1517 Media: Augsburg Fortress and Sparkhouse. Both imprints develop innovative resources for worship and music, faith formation, devotional life, and Bible study to support the ministries of faith communities in communicating the good news of God's liberating grace.

The Congregational Team is hiring a Marketing Communications Specialist to join its team of marketers, resource developers, and designers who publish and market hundreds of resources annually for worship and music, faith formation, devotional life, and Bible study.

The Marketing Communications Specialist executes day-to-day marketing and sales activities for the Congregational Team, with a focus on engaging, vibrant, and customer-focused writing skills along with video/audio content creation. Because of the pace, volume, and variety of projects, this position demands a person who knows how to manage schedules, solve problems, and flex when needed. Deliberate onboarding, training as needed, and ongoing professional support will ensure the person hired for this position has the tools they need to succeed and thrive in this role.

The Marketing Communications Specialist is part of our hybrid work model, requiring residence in the Twin Cities. This position involves working a few days in our Minneapolis office each week.

The Marketing Communications Specialist holds these responsibilities and duties:

1. Writes, schedules, and sends compelling, action-oriented emails to our segmented lists of congregational customers

2. Assists colleagues in optimizing other forms of marketing copy as needed

3. Produces good-enough audio and video for social media posts, customer education videos, promotional spots, and other purposes

4. Develops, briefs, and manages print pieces for mailings and event use

5. Collaborates with Marketing team colleagues to develop, execute, and support marketing plans focused on specific resources that meet customer needs

6. Works with the Design team to create design briefings, provide feedback, and track schedules at all routing stages

7. Maintains frequent, results-focused communication with the following departments throughout the different stages of developing and executing marketing plans: Product Development, Design, Purchasing, Project Management, and Content Management

8. Contributes to the creation of annual marketing budgets

9. Travels to at least three events annually to staff the booth where 1517 Media resources are sold

10. Offers administrative support to and completes other duties as assigned by the Director of Congregational Development and Marketing

Desired education and experience:

• Bachelor's degree in marketing, communications, or a closely related field

• 2-3 years of experience in marketing, although new college graduates with standout internship and/or relevant college work study experiences will be considered

• Experience in a mainline Protestant congregational ministry setting as volunteer, staff member, or other role

Desired knowledge, skills, and abilities:

• Proven ability to write copy that sings and zings, because our customers need to read the specifics of the resources we offer, but they also want to know we understand their context, their needs, and their pain points

• Familiarity with Chicago Manual of Style (CMOS) is helpful; passion about CMOS is even better

• Ability to manage simultaneous projects with attention to detail, avid follow-up, and adherence to deadlines

• Experience in video and audio production for content used in formats such as social media posts, promotional videos, and podcasts

• Familiarity with a customer relationship management platform (such as HubSpot), project management tools (such as Teamwork), and apps within the Microsoft 365 suite, or a demonstrated interest in and ability to learn new digital tools quickly and well

• Highly organized approach to all marketing tasks to ensure schedules, files, and expectations are in good order

• Motivation that is fueled by fast-paced work and a highly collaborative environment

• Familiarity with theological foundations and congregational life in the ELCA or other mainline Protestant denomination(s)

• Ability to communicate with precision in written and verbal forms

We know the pandemic has changed the ways that congregational ministry happens. We are looking ahead to how we can market our congregational resources in new ways to our dedicated customer base. Our team is small, nimble, and tuned into the changes and opportunities in the 21st Century religious landscape.

1517 Media offers a competitive salary and a full list of benefits, including vacation for new employees, sick time, health, retirement, a pre-tax transportation program, paid parental leave and no-cost gym access in the building. You will join a collaborative and creative hybrid work environment, with a talented group of 80 individuals who have a passion for their work. The corporate headquarters is located in the North Loop, Minneapolis with adjacent access to Light Rail and Metro Transit bus lines.