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Marketing Specialist

1 month ago

Carrollton, United States City of Carrollton, TX Full time

JOB TITLE: Marketing Specialist - Parks and Recreation

DEPARTMENT/DIVISION: Parks and Recreation

REPORTS TO: Recreation Manager

SUMMARY: Responsible for writing, designing, and editing marketing materials for City programs for the Parks and Recreation Department. Develops marketing guidelines and strategies for Parks and Recreation with the City's branding guidelines. Work requires limited supervision and the use of independent judgment and discretion.

ESSENTIAL JOB FUNCTIONS:

  • Develops and produces content for a wide variety of printed and digital communications, which may include: writing copy for print and web; designing, editing, and overseeing production of collateral materials; and/or, performing other related activities.
  • Consults with City staff to create, update, revise and manage web content; perform regular reviews of web site pages to ensure accuracy, timeliness and relevance.
  • Works with staff to oversee production of Leisure Connections magazine, which is published three times a year.
  • Plans, facilitates, and reviews advertising and public education campaigns for City and Council initiatives. Develops creative ideas and proposals for presentation.
  • Participates in the planning, coordination, execution, and evaluation of the success of special events for targeted audiences. Assists on event committees and provides direction to contract employees engaged in providing support at events.
  • Participates in/on a variety of meetings, committees, teams, and/or other related groups to provide advice and guidance regarding marketing opportunities and options. Also participates in face-to-face communications with community stakeholders.
  • Performs a variety of administrative activities in support of departmental operations and goals.
  • Performs other duties as assigned.
POSITION SPECIFIC JOB FUNCTIONS:

Parks and Recreation
  • Serve as the primary marketing lead for the Parks and Recreation Department.
  • Working under the branding guidelines created by the City Marketing Department, design, and publish marketing campaigns and materials for Parks and Recreation programs, events, and promotions.
  • Work in collaboration with the City's Marketing Department on Parks and Recreation specific marketing materials and content.
  • Update and edit Parks and Recreation webpages.
  • Create and approve content for social media, website, print, etc.
  • Work with Department staff to develop marketing campaigns for various lines of business and special projects.
SUPERVISORY/BUDGET RESPONSIBILITIES:

None.

KNOWLEDGE, SKILLS, AND ABILITIES:

Knowledge of writing and design principles; Knowledge of social media marketing;

Knowledge of digital media formats such as web, television and video; Knowledge of journalism principles, and proper use of the English language; Knowledge of media relations principles and practices;

Knowledge of marketing principles and practices, and event planning methods; Knowledge of municipal government operations;

Skilled in prioritizing, organizing, and managing multiple simultaneous projects; Skilled in preparing clear and concise reports, including oral, written, and audio/visual presentations;

Skilled in managing and evaluating the work of external contractors;

Skilled in applying independent judgment, personal discretion, and resourcefulness in interpreting and applying guidelines;

Skilled in developing marketing and communication materials;

Skilled in gathering and analyzing information and making recommendations based on findings and in support of organizational goals;

Skilled in operating a computer and related software applications; Skilled in communicating effectively with a variety of individuals.

MINIMUM QUALIFICATIONS:

Bachelor's Degree in Public Relations, Marketing, Journalism, Communications, or related field.

One year of marketing or public relations experience.

PREFERENCES:

Good general skills in writing, design and marketing preferred.

Experience in Microsoft and Adobe products preferred.

Experience in Canva.

Experience in marketing events and programs

WORKING CONDITIONS:

Frequent reaching, sitting, standing, walking, talking, seeing and hearing. Occasional lifting and carrying up to 25 pounds.

Work is typically performed in both standard office and outdoor environments, with potential exposure to adverse weather conditions.

CONDITIONS OF EMPLOYMENT:

Must pass pre-employment drug test. Must pass criminal history check.

Must pass motor vehicle records check.

Other details
  • Job Family Specialist, Marketing
  • Job Function Professional
  • Pay Type Salary
  • Hiring Rate $27.85


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