Integrated Marketing Manager

3 weeks ago

Shelbyville, United States National Pen Company Full time
Job Description

Job Title: Integrated Marketing Manager Report to: VP of Brand Location: United States, Remote
Overview of Role: Join Pens.com as a leader driving the transformation of a legacy organization into a customer-obsessed marketing powerhouse. We are looking for an experienced marketing professional to help bring our brand programs to life across channels. From high-level campaign strategy to the launch details to campaign reporting, you'll lead the charge in making it all happen - in close partnership with our marketing, creative and channel leads. Reporting to the VP of Brand & Creative, you'll work with a driven and dynamic team to deliver the most personal experience to small businesses around the world.

Responsibilities:
  • Collaborate and work cross-functionally to align campaign strategy, programs, and goals across the marketing team and broader organization
  • Ideate and lead discussions to come up with bold, creative ideas for our campaigns to cut through the noise, stand out in a crowded market, and elevate our brand
  • Optimize campaign messaging and positioning with Marketing and Merchandising teams to create engagement and brand consistency at every touch point
  • Craft end-to-end customer journeys by partnering with our content and creative teams to optimize existing content and strategize new content
  • Rally our sales, partner, community, and internal teams around brand campaigns to amplify our message and reach
  • Understand industry landscape, tech capabilities, and competitive approach to recommend content, creative assets, landing page experience to make each campaign deeply resonate with our audience
  • Gather and analyze campaign performance, including reporting on key learnings
Develop and establish success criteria to help inform resource planning, campaign flighting, and overall prioritization across multiple stakeholders

Required knowledge/skills/abilities:
  • 7+ years of generalist marketing experience; a combination of brand, channel, performance, lifecycle, demand gen, and integrated campaign marketing is highly desirable
  • Proven expertise launching integrated campaigns at high-growth companies with demonstrable ROI
  • Sharp project management, communication, and writing skills - able to bring clarity and action to keep work moving forward with many stakeholders
  • Experience tracking and reporting on campaign marketing performance across various metrics and diverse channels
  • Comfortable in a fast-paced, agile, and high-performance environment with ability to navigate gray areas by developing new processes and streamline workflows
  • Confident in advocating and educating cross-functional stakeholders on the nuances of brand marketing and setting expectations for how we approach each campaign
  • Excellent organizational, time management, and hands-on collaborative skills with ability to project manage across multiple teams with confidence and expertise, with interactions ranging from top executives to other individual contributors across marketing
  • A strong presenter and communicator. You can evangelize our branding plans and consult with colleagues at all levels.
You'll love working with us because:
  • We are a bright, kind, and motivated team. You can be yourself and can encourage others to do the same.
  • We are a successful, fast-growing global company helping small businesses do big things.
  • We are on a mission to deliver the most personal experience to our customers in everything we do.
  • We love solving problems, thinking creatively, and testing innovative strategies.
  • We take what we do seriously. We don't take ourselves seriously.
  • We offer a great work environment with competitive compensation, flexibility and fun.


About Pens.com

Pens.com's personalized promotional products are created for and inspired by small businesses. With 56 years of experience and serving 22 countries worldwide, Pens.com offers MORE value, savings and time to customers through expert guidance on a broad range of personalized promotional products, including writing instruments, stationery, drinkware, bags, gifts, and trade show accessories. Pens.com operates via a network of more than 10 facilities across North America, Europe, Africa, and Asia.

To learn more, visit: www.PENS.com

Pens.com is a National Pen and Cimpress brand (Nasdaq: CMPR).

This is a US Remote position.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation - no applicant will be penalized as a result of such a request.

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