Senior Manager, CRM

3 days ago

New York, United States Supergoop! Full time
Who we are:

Hi, we're Supergoop Since 2005, we've been changing the way the world thinks about sunscreen. Today, we're as committed as ever to creating feel-good sunscreen that you'll really want to wear. Because protecting your skin's health is what we're all about. Every. Single. Day.™

Who You Are:

Supergoop Is looking for a customer-obsessed CRM professional to join the troop as a Sr. Manager of CRM. You will be responsible for developing and executing strategies to enhance customer retention, loyalty, and drive sales growth within our e-commerce and direct-to-consumer (DTC) channels.

As the Senior Manager, you will play a key role in shaping the overall CRM and lifecycle marketing strategy and ensuring its alignment with the company's goals. Reporting directly to the Sr. Director DTC and CRM, you will utilize your deep understanding of CRM principles to help drive holistic overall business strategies that leverage data-driven insights to optimize customer engagement initiatives and deliver revenue targets alongside best in class program execution.

Responsibilities:

Customer Lifecycle Management - 30%.
  • Develop and implement comprehensive CRM and loyalty strategies that align with the company's e-commerce and DTC objectives
  • Analyze customer data to identify insights, trends, and opportunities for improving customer retention and loyalty
  • Collaborate with cross-functional teams, including marketing, CX, sales, and product, to ensure CRM and loyalty initiatives are integrated into overall business strategies, including lead-gen ad optimizations, brand partnerships, acquisition strategies, and IRL tie-ins
  • Manage direct report(s) to develop and deploy efficient and engaging email and SMS campaigns and journeys to drive revenue and audience retention
  • Design and execute targeted campaigns and initiatives to engage customers, drive repeat purchases, and increase customer lifetime value
  • Utilize customer segmentation and personalization techniques to deliver tailored experiences and offers to different customer segments
Analytics, Reporting, Test & Learn - 20%.
  • Create dashboards and monitor and evaluate KPIs related to customer retention, loyalty, and sales from tactical channels, and provide regular reports and insights to senior management
  • Own CRM roadmap to optimize programs and campaigns.Stay informed about industry trends and best practices in CRM, loyalty, and e-commerce, and proactively identify innovative tech stacks and approaches that enhance customer experiences and drive business results
Brand & Product education and adoption -25%.
  • In conjunction with the eComm and CX teams, evolve the SPF Squad loyalty program to reward brand community engagement
  • Develop launch tactics and concept editorial angles to bring new products to life via both short form and long form product storytelling across all CRM touchpoints
  • Reinforce brand marketing and e-commerce retail moments via the DTC calendar across multi-channel communications
Vendor Management and Development- 25%
  • Manage external partner and vendor relationships focusing on building strong partnerships, JBPs and learning agendas, and ensuring delivery and support in alignment with SLAs.
  • Define and manage budgets for external partners and internal support
  • Evaluate our CRM tech stack and working with e-commerce team to develop business casing for new tools and investments
  • Nurture and develop direct reports/junior troops to help them grow and progress
Qualifications/Experience:
  • Bachelor's degree or equivalent experience in business, marketing, or a related field
  • Proven experience (8-10+ years) in CRM and loyalty management, preferably in the e-commerce or DTC industry
  • Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
  • Solid understanding of customer segmentation, personalization, and lifecycle marketing strategies
  • Demonstrated success in developing and implementing CRM and loyalty strategies that drove customer retention, loyalty, and sales growth
  • Exceptional project management and organizational skills, with the ability to manage multiple initiatives simultaneously and meet deadlines
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and present ideas to senior management
  • Proficiency with CRM platforms, data analysis tools, and marketing automation software.
  • Leadership experience, with the ability to inspire and guide a team towards achieving goals.
  • Intermediate level experience with Google Analytics. Must be able to form hypothesis and uncover insights based on data, A/B testing, and leveraging past learnings.
  • Passion for delivering exceptional customer experiences and driving business results.
  • Highly proficient in Microsoft Excel, Google suites, and project management tools.
  • This role is based in our NYC offices and will require being on site 3x/week
Supergoop shines bright for you and offers full-time employees:
  • Comprehensive Health Benefits
  • Generous Paid Time Off Policy
  • 401k with Company Match
  • Product Discounts
  • Employee Referral Program
  • Company and Team Off-Sites

EEO Statement:

Supergoop is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.

Health and Safety Statement:

The health and safety of you and the Supergoop Team is important to us. Covid-19 vaccination will be required to work in our office.

  • Senior Manager, CRM

    4 days ago

    New York, United States Supergoop! Full time

    Who we are: Hi, we're Supergoop! Since 2005, we've been changing the way the world thinks about sunscreen. Today, we're as committed as ever to creating feel-good sunscreen that you'll really want to wear. Because protecting your skin's health is what we're all about. Every. Single. Day.™ Who You Are: Supergoop! Is looking for a customer-obsessed CRM...

  • Senior Manager, CRM

    2 days ago

    New York, United States Vestiaire Collective Full time

    Vestiaire Collective is the leading global online marketplace for desirable pre-loved fashion. Our mission is to transform the fashion industry for a more sustainable future by empowering our community to promote the circular fashion movement. Vestiaire was founded in 2009 and is headquartered in Paris with offices in London, Berlin, New York, Singapore and...

  • senior manager, crm marketing

    4 weeks ago

    New York, New York, United States Brooks Brothers Full time

    OverviewFounded in 1818, Brooks Brothers is America's oldest clothier. For more than 200 years, the brand has defined the standard of dress in America and has evolved into a global lifestyle brand offering complete apparel and accessories collections for men, women and children. Brooks Brothers products are world renowned for innovation, quality, timeless...

  • CRM Manager

    2 weeks ago

    New York, New York, United States System One Full time

    Please send me your details (resume, work authorization status, current location, availability and compensation expectations) directly to: for an immediate consideration. Make sure to include both the job title and location of the job if you email me directly. *** contract duration = 3+ months, can be extended *** job location : Garment District of Midtown...

  • CRM Loyalty Manager

    3 weeks ago

    New York, United States Christian Dior Perfumes Full time

    **Company Description** From 1946, people of the House of Parfums Christian Dior in France and around the world embody the spirit of excellence, creativity, and the unique _savoir-faire_ of its creator, the couturier-perfumer Christian Dior. Revolutionizing the codes of French elegance and luxury with its perfumes, combining tradition and daring innovation...

  • CRM Manager

    3 weeks ago

    New York, United States Tandym Group Full time

    An entertainment organization in New York City is looking to add a new CRM Manager to their growing team in Manhattan. Responsibilities: The CRM Manager will: Implement CRM strategies. Write creative and witty copy for various marketing campaigns, ensuring brand voice consistency. Design and optimize automated workflows and onboarding journeys to...

  • CRM Manager

    2 weeks ago

    New York, United States Tandym Group Full time

    An entertainment organization in New York City is looking to add a new CRM Manager to their growing team in Manhattan.Responsibilities:The CRM Manager will:Implement CRM strategies.Write creative and witty copy for various marketing campaigns, ensuring brand voice consistency.Design and optimize automated workflows and onboarding journeys to enhance customer...

  • CRM Manager

    2 weeks ago

    New York, United States Tandym Group Full time

    An entertainment organization in New York City is looking to add a new CRM Manager to their growing team in Manhattan.Responsibilities:The CRM Manager will:Implement CRM strategies.Write creative and witty copy for various marketing campaigns, ensuring brand voice consistency.Design and optimize automated workflows and onboarding journeys to enhance customer...

  • CRM Operations Manager

    3 weeks ago

    New York, United States Accordion USA Full time

    Company Overview There’s a better way to work in finance—and more specifically, a better way to unlock value potential in private equity-backed portfolio companies. Working at the intersection of sponsors and management teams across every stage of the investment lifecycle, our team provides hands-on, execution-oriented support to elevate the office of...

  • CRM Manager

    2 weeks ago

    New York, United States Tommy John Full time

    Tommy John is a comfort-focused lifestyle brand committed to solving the problem people have with their clothing. Most well-known for reimagining the fabric, fit and function of underwear, intimates, and loungewear, Tommy John has spent the past decade making the online and in-store shopping experience more comfortable. We are constantly on a mission to add...

  • CRM Manager

    2 weeks ago

    New York, New York, United States LVMH Perfumes & Cosmetics Full time

    Company Description From 1946, people of the House of Parfums Christian Dior in France and around the world embody the spirit of excellence, creativity, and the unique savoir-faire of its creator, the couturier-perfumer Christian Dior. Revolutionizing the codes of French elegance and luxury with its perfumes, combining tradition and daring innovation in...

  • CRM Operations Manager

    1 month ago

    New York, United States Accordion USA Full time

    Company Overview There's a better way to work in finance-and more specifically, a better way to unlock value potential in private equity-backed portfolio companies. Working at the intersection of sponsors and management teams across every stage of the investment lifecycle, our team provides hands-on, execution-oriented support to elevate the office of the...

  • CRM Operations Manager

    4 weeks ago

    New York, United States Accordion USA Full time

    Company Overview There's a better way to work in finance-and more specifically, a better way to unlock value potential in private equity-backed portfolio companies. Working at the intersection of sponsors and management teams across every stage of the investment lifecycle, our team provides hands-on, execution-oriented support to elevate the office of the...

  • CRM Strategic Support

    4 days ago

    New York, United States The Jewish Federations of North America Full time

    Job DescriptionJob DescriptionPOSITION TITLE: CRM Strategic Support & Training ManagerDEPARTMENT: Information TechnologyREPORTS TO: Senior Director, DMS Project ManagementThe Jewish Federations of North America promotes supports and leads 146 Jewish Federations and over 300 smaller communities across North America, who collectively raise and distribute more...

  • CRM Strategic Support

    3 days ago

    New York, United States The Jewish Federations of North America Full time

    Job DescriptionJob DescriptionPOSITION TITLE: CRM Strategic Support & Training ManagerDEPARTMENT: Information TechnologyREPORTS TO: Senior Director, DMS Project ManagementThe Jewish Federations of North America promotes supports and leads 146 Jewish Federations and over 300 smaller communities across North America, who collectively raise and distribute more...

  • Manager, Corporate Global CRM

    2 weeks ago

    New York, New York, United States FTI Consulting Full time

    Who We Are FTI Consulting stands out as the premier consulting firm driven by experts, offering unparalleled advisory services to Fortune 500 companies, leading law firms, and private equity firms globally for over four decades. The remarkable success of FTI Consulting is a testament to the dedicated professionals who strive to create a positive impact on...

  • CRM Manager, Lifecycle

    2 months ago

    New York, United States Solomon Page Full time

    Our client, a curated marketplace for Gourmet Food & Food Gifts, is looking for a CRM Manager Lifecycle. Manage the day-to-day operations of Marketing and CRM campaigns, overseeing their setup and execution across email, SMS, and Push channels for both B2C and B2B communications. This is a full-time role (hybrid in office 2-3 days / week). Salary range of...

  • CRM Manager, Lifecycle

    4 weeks ago

    New York, United States Solomon Page Full time

    Our client, a curated marketplace for Gourmet Food & Food Gifts, is looking for a CRM Manager Lifecycle. Manage the day-to-day operations of Marketing and CRM campaigns, overseeing their setup and execution across email, SMS, and Push channels for both B2C and B2B communications. This is a full-time role (hybrid in office 2-3 days / week).Salary range of...

  • CRM Manager, Lifecycle

    2 months ago

    New York, United States Solomon Page Full time

    Our client, a curated marketplace for Gourmet Food & Food Gifts, is looking for a CRM Manager Lifecycle. Manage the day-to-day operations of Marketing and CRM campaigns, overseeing their setup and execution across email, SMS, and Push channels for both B2C and B2B communications. This is a full-time role (hybrid in office 2-3 days / week).Salary range of...

  • CRM Manager, Lifecycle

    2 months ago

    New York, United States Solomon Page Full time

    Our client, a curated marketplace for Gourmet Food & Food Gifts, is looking for a CRM Manager Lifecycle. Manage the day-to-day operations of Marketing and CRM campaigns, overseeing their setup and execution across email, SMS, and Push channels for both B2C and B2B communications. This is a full-time role (hybrid in office 2-3 days / week).Salary range of...