senior manager, crm marketing

3 weeks ago

New York, New York, United States Brooks Brothers Full time
Overview

Founded in 1818, Brooks Brothers is America's oldest clothier.

For more than 200 years, the brand has defined the standard of dress in America and has evolved into a global lifestyle brand offering complete apparel and accessories collections for men, women and children.

Brooks Brothers products are world renowned for innovation, quality, timeless style and exceptional value.

As America's oldest clothing retailer, Brooks Brothers has a long history of creating long-term relationships with both our Customers and our Associates.

The Manager, CRM Marketing will be responsible for effectively managing the email and SMS marketing channels, vendor partnerships, evaluating new technology, automations and scalable solutions.

Responsibilities

Develop and execute a comprehensive email marketing program with a focus on personalization to achieve digital marketing sales targets.
Deploy proven tactics to drive new customer acquisition, customer retention and conversion.
Manage day-to-day email and SMS programs, email list health, creative templates, email delivery, and list management.
Partner and collaborate with CRM teams. Provide clear strategic guidance, a point of view, guidance and direction to cross-functional team members and senior leaders.
Produce weekly, monthly, and quarterly analysis hindsight's, insights and recommendations.
Lead with data driven decision making and communicate actionable insights on opportunities and next steps.
Advocate for the adoption of new technologies, processes and efficiencies.
Optimize email performance through testing strategies, targeted segmentation strategies and creative enhancements.

Support the success of the CRM channels by providing insights on best practices, program enhancements; bring forth new ideas and keeping current on trends.

Utilize strong project management skills to track and deliver initiatives across the digital marketing team – which includes development of strategic marketing plans, implementing new program implementations, working through complex scenarios and troubleshooting issues, collaborating with internal and external teams and seeing projects through go-live.

Strategic thinker, who can provide thoughtful recommendations and guidance for marketing strategies, new initiatives and help drive operational and automation efficiencies.

Qualifications

7+ years in digital marketing, CRM or Email/SMS Marketing.

Strong technical knowledge of ecommerce platforms, IT systems, email and SMS service providers, CDPs, analytics platforms and technical digital marketing partners.

Passionate about eCommerce and digital marketing with an interest in apparel and retail.
Strategic thinker, problem solver, self-motivator and manager, excellent time management skills and has acute attention to detail.
Experience creating and maintaining automated workflows.
Strong analytical skills with the ability to interpret data to make actionable recommendations.
Proficient in Excel and data visualization tools (Tableau, Domo, BI Tools, etc.). Knowledge of web tools including pixels, Google Tag Manager, Google Analytics, etc.

Strong project management skills, highly organized and demonstrated ability to execute projects on or under budget and on time or early.

Must be able to operate both strategically and tactically in a high-energy, fast-paced environment.
Experience working with partners at multiple levels within an organization (operations, marketing, finance, creative, etc.).
Highly collaborative and the ability to work as part of a team.
Strong communication skills, both written and verbal.
Travel may be required, based on business needs.
Adhere to regular in-office presence, including to engage in in-person team interaction, meetings and collaboration. Job duties may be performed effectively using the hybrid work program designated by the company.
Perform other duties as assigned by supervisor as the company retains the right to change duties to this position.
Must have authorization to work in the United States.

Requirements & EEO Statement

The salary range for this position is $90,000 to $120,000 annually. Pay is based on several factors, including but not limited to position offered and work experience.

In addition to your salary, SPARC Group, and its affiliated brands, offers a benefits package, including 401(k) plan, overtime pay, flexible work schedule and a generous employee discount program (all benefits are based on eligibility).

Additional information regarding the benefits for this position can be found in the Benefits Guide that is available from our Human Resources Department.

BB OpCo LLC is an equal opportunity employer.

We value a culture of inclusion and diversity within our workforce, and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment on the basis of race, color, national origin, sex, age, religion, disability, genetic information, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status as a covered veteran, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by law ("Protected Characteristics").

  • CRM Manager

    1 week ago

    New York, New York, United States System One Full time

    Please send me your details (resume, work authorization status, current location, availability and compensation expectations) directly to: for an immediate consideration. Make sure to include both the job title and location of the job if you email me directly. *** contract duration = 3+ months, can be extended *** job location : Garment District of Midtown...

  • CRM Manager

    2 weeks ago

    New York, New York, United States LVMH Perfumes & Cosmetics Full time

    Company Description From 1946, people of the House of Parfums Christian Dior in France and around the world embody the spirit of excellence, creativity, and the unique savoir-faire of its creator, the couturier-perfumer Christian Dior. Revolutionizing the codes of French elegance and luxury with its perfumes, combining tradition and daring innovation in...

  • Manager, Corporate Global CRM

    1 week ago

    New York, New York, United States FTI Consulting Full time

    Who We Are FTI Consulting stands out as the premier consulting firm driven by experts, offering unparalleled advisory services to Fortune 500 companies, leading law firms, and private equity firms globally for over four decades. The remarkable success of FTI Consulting is a testament to the dedicated professionals who strive to create a positive impact on...

  • CRM Specialist

    4 weeks ago

    New York, New York, United States TripAdvisor Full time

    We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.Tripadvisor is the world's...

  • CRM Specialist

    1 month ago

    New York, New York, United States TripAdvisor Full time

    We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.Tripadvisor is the world's...

  • CRM Manager, Operations

    1 week ago

    New York, New York, United States Tripadvisor Full time

    About TripadvisorWe believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people-powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.Tripadvisor is...

  • CRM Manager, Operations

    2 weeks ago

    New York, New York, United States TripAdvisor Full time

    About Tripadvisor We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people-powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there. Tripadvisor is...

  • Sr. Analyst, CRM

    3 weeks ago

    New York, New York, United States EBG Full time

    Company DescriptionEntertainment Benefits Group (EBG) is one of the fastest growing e-commerce companies in the country that specializes in live entertainment and travel. EBG generates millions of transactions annually by merchandising thousands of attractions and activities, live entertainment, hotel rooms, and other products and services through private,...

  • CRM Strategy and Operations Manager, SMB Monetization Strategy

    1 week ago

    New York, New York, United States Tik Tok Full time

    Responsibilities TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations...

  • Senior Manager, Product Marketing, Jewelry

    1 week ago

    New York, New York, United States Mediabistro Full time

    Press Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: Select how often (in days) to receive an alert: Senior Manager, Product Marketing, Jewelry New York, NY, US Permanent Who are we?A High Jewelry Maison with a strong heritage who promotes exceptional know-how in an enchanting and creative environment.Our Maison is...

  • Senior Manager, Product Marketing, Jewelry

    3 days ago

    New York, New York, United States Richemont Full time

    Role Overview As the Senior Manager of Product Marketing for our Jewelry collections in the Americas (USA, Canada, Mexico, and Brazil), you will play a crucial role in orchestrating and executive the product strategy for our Maison, ensuring alignment with the global vision for jewelry collections. You will serve as a guarantor of product expertise and...

  • Manager, Marketing Cloud Developer

    2 weeks ago

    New York, New York, United States PeopleServe Full time

    We are looking to hire a Marketing Cloud Development Manager to join the Emerging & Scaled Marketing team within the Advertising Business Marketing team. The Marketing Cloud Development Manager will focus on building and optimizing our Marketing CRM so that we can convert, retain, and grow our SMB advertisersYou will build best practices for our data...

  • Marketing Operations Manager

    3 weeks ago

    New York, New York, United States YOOBIC Full time

    Who we are...YOOBIC is an all-in-one Frontline Employee Experience Platform. Our mobile app gives business leaders and frontline teams the performance tools they need to communicate, learn, and work - all in one place. With streamlined communications, mobile learning, and digitized task management, YOOBIC drives operational excellence while drastically...

  • Marketing Senior Manager

    2 weeks ago

    New York, New York, United States Verizon Communications, Inc. Full time

    When you join Verizon. Verizon is one of the worlds leading providers of technology and communications services, transforming the way we connect around the world. Were a human network that reaches across the globe and works behind the scenes. We an Marketing, Manager, Senior, Communications

  • D365 CE/CRM Functional Consultant

    2 weeks ago

    New York, New York, United States C4 Technical Services Full time

    D365 CRM (CE) - Functional Consultant Location: RemoteRequired skills • MICROSOFT DYNAMICS - CRM • Dynamics CRM EXPERIENCE • AGILE METHODOLOGY • TESTING Preferred SkillsEXPERIENCE WORKING WITH CLICKDIMENSIONS INTEGRATION WITH DYNAMIC CRM EXPERIENCE WORKING WITH MICROSOFT DYNAMIC CRM PORTALS/ ADX PORTALS EXPERIENCE WORKING WITH MICROSOFT AZURE DEVOPS...

  • Marketing Engagement Manager

    4 weeks ago

    New York, New York, United States Chartis Full time

    Chartis is looking for a Marketing Engagement Manager. As the Marketing Engagement Manager, you will play a pivotal role in orchestrating the seamless flow of data and insights across various marketing technology platforms. You'll be responsible for setting up and optimizing campaign flows, ensuring alignment with platform architecture, and providing...

  • Marketing Engagement Manager

    1 month ago

    New York, New York, United States Chartis Full time

    Chartis is looking for a Marketing Engagement Manager. As the Marketing Engagement Manager, you will play a pivotal role in orchestrating the seamless flow of data and insights across various marketing technology platforms. You'll be responsible for setting up and optimizing campaign flows, ensuring alignment with platform architecture, and providing...

  • Senior Market Risk Manager

    1 week ago

    New York, New York, United States Crédit Agricole CIB Limited Full time

    Vacancy detailsGeneral informationEntity About Crdit Agricole Corporate and Investment Bank (Crdit Agricole CIB) Crdit Agricole CIB is the corporate and investment banking arm of Crdit Agricole Group, the 10th largest banking group worldwide in terms of balance sheet size (The Banker, July 8,600 employees in more than 30 countries across Europe, the...

  • Senior Marketing Communications Manager

    1 week ago

    New York, New York, United States The Ladders Full time

    Katten is a full-service law firm with approximately 700 attorneys in locations across the United States and in London and Shanghai. Clients seeking sophisticated, high-value legal services turn to Katten for counsel locally, nationally and internationally. The firm's core areas of practice include corporate, financial markets and funds, insolvency and...

  • Marketing Senior Analyst

    2 weeks ago

    New York, New York, United States Nasdaq Full time

    Nasdaq is looking for a Senior Analyst with combined marketing and project managing experience to join our dynamic, global listings business. This is an exciting opportunity to contribute to our new listings and retention marketing strategies, and su Senior Analyst, Marketing, Analyst, Senior, Relationship Manager, Technology