Federal Marketing Director

2 weeks ago

McLean, United States Merritt Group Full time

Are you a savvy federal technology marketer who understands the critical missions of our government and the community of B2G technology vendors and systems integrators who support them? Are you looking for your next career opportunity to work as part of a high-performance team serving some of the largest brands in B2G tech? Do you have the experience to plan, execute, and manage impactful, measurable marketing campaigns that reach federal decision-makers and B2G tech buyers? Do you want to join an agency where diversity, work ethic, and community outreach are embraced and celebrated as core tenets of company culture?

If you answered yes to these questions, you could be the next Marketing Director Merritt Group is looking for

OVERVIEW

The Marketing Director at Merritt Group is a strong supervisor and leader in the company, is responsible for overseeing our strategic government technology vendor and contractor accounts, and can provide deep domain expertise on accounts and to internal members based on strategic needs. For this particular role, we're seeking a Director with experience in Federal IT marketing to lead strategic marketing programs and campaigns for our B2G technology clients who seek to reach agency buyers and grow their business. The Marketing Director will drive integrated marketing communications and capture programs that span government-specific messaging, strategy, demand generation, marketing/sales collateral creation, brand/campaign development, content marketing, and web and digital initiatives.

The Marketing Director will manage key client marketing initiatives, interfacing with our clients as well as Merritt Group's Practice Groups, other Marketing Services team members, and the government community of associations and influencers to implement programs and campaigns. They will also coordinate with outside vendors - developers, video production teams, data partners, and more. They are an agency resource, are involved in operations for the company, are involved in the agency's new business efforts, and are expected to make suggestions where appropriate to ensure agency processes run smoothly and efficiently.

And, like all Merritt Groupers, they have an insatiable curiosity and interest in technology and business, marketing, digital, content, advertising/paid, Web, social media, and more.

KEY FUNCTIONS

  • Client Relations: Ensure the highest level of client service for core accounts. Serve as a higher-level strategic asset for clients. Identify and respond to current and future client needs with the input of others on the team, proactively monitor marketing and client's industry trends to demonstrate knowledge of the market, and manage progress and the high quality of account work/projects.
  • Strategy/Messaging: Take the lead and/or oversee and review the development of all strategic campaign recommendations across multiple clients that demonstrate proficient knowledge of market dynamics, modern marketing best practices, message development, marketing distribution channels and promotional vehicles, and campaign measurement. Adeptly manage the execution of these campaigns, working with internal client resources, agency resources, and external media and marketing partners. Create company, product, industry, and campaign-level messaging and positioning. Create company, product, industry, and campaign-level messaging and positioning. Other common tasks include performing high-level market research and analysis and reporting findings to our client's executive management to demonstrate the progress of marketing efforts.
  • Industry Expertise: Have deep industry expertise in Federal IT marketing, as well as knowledge of 1-2 of our other core practice areas such as Cybersecurity and AI. Apply that to messaging, campaign strategy, client consulting, and internal team development.
  • Account Oversight: Oversee strategic accounts for the agency and ensure the success of the marketing managers/senior marketing managers as they manage the scope of all current and future projects.
  • Business Development/Account Growth: Drive opportunities to strategically grow our relationships and revenue with existing accounts, particularly large, strategic accounts. Actively support the VP and Partner team in pursuing and securing new business, including brainstorming solutions, proposal development, and presentation.
  • Marketing Campaign Planning, Execution, and Oversight: Create, manage, and/or oversee marketing programs and campaigns on behalf of clients, ranging from content, digital, advertising/paid, social, web, and more. Ensure they align with the client's broader demand generation/sales goals. Create first drafts of client documents, plans, or strategic slide decks.
  • Marketing Research: Have an in-depth understanding of marketing methodologies, including online content strategy and development, omnichannel and social media production and management, email, database and content management, and analytics. Identify and educate the agency on best practices across various marketing channels.
  • Staff Management: Manage direct reports day-to-day and across their long-term career growth at the agency. Seek out training opportunities to help them continue to grow their skills and capabilities as well-rounded marketers. Ensure that all staff, whether direct reports or on-account teams deliver optimal client results and are engaged in internal agency initiatives regularly.
  • Agency Operations: Volunteer for projects as time warrants; research and bring new ideas to the team's attention; develop an understanding of all social media platforms and relevant media outlets; and complete and submit accurate timesheets and monthly reports on time. Assist with and support business development efforts when needed.
KEY SOFT SKILLS
  • Client-Focused: Take the time to learn each client's business and competitive landscape. Participate in client meetings. Is execution-oriented and meets or exceeds all deadlines.
  • Action-Oriented: Learn how to not only identify problems but also work proactively to find solutions.
  • Team Player: Provide support for every aspect of designated accounts and work closely with teammates to deliver exceptional results. Work well in a collaborative team environment.
  • Communicate with Candor: Open to new ideas and change, and committed to being direct in all communication with colleagues and teammates. Receive feedback positively and implement it immediately.
REQUIREMENTS
  • Bachelor's degree
  • 8+ years of working experience
  • Proficiency with Mac platform
  • Proficiency with Adobe Creative Suite, Monday, Slack, and Microsoft Office
PREFERRED EXPERIENCE & EDUCATION
  • Understanding of Federal IT market/trends
  • Prior marketing agency experience and/or internship
  • Degree in marketing, communications, or related field

  • Director, Federal Marketing

    2 weeks ago

    McLean, United States Workday Full time

    Role can sit in VA, McClean, VA Home Office Washington DC Area or Pleasanton, CA Your work days are brighter here. At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us...

  • Sr Field Sales Strategy Director

    5 days ago

    McLean, United States Workday, Inc. Full time

    Sr Field Sales Strategy Director - FederalApply remote type Flex locations USA, VA, McLean time type Full Time posted on Posted 3 Days Ago job requisition id JR-0089926Your work days are brighter here.At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up...

  • Sr Field Sales Strategy Director

    5 days ago

    McLean, United States workday Full time

    Your work days are brighter here.At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people...

  • Federal Business Development Director

    5 days ago

    McLean, Virginia, United States Job Details Full time

    Job DetailsAward-Winning IT Solutions Provider Seeks Experienced Business Development ManagerJob Title: Federal Business Development ManagerJob Type: Full-timeLocation: HybridAbout Us: Astor & Sanders Corporation (Astor) is a leading IT solutions provider with a strong presence in the federal market.ResponsibilitiesCreate a pipeline of existing and new...

  • Sr. Director, Marketing

    3 months ago

    McLean, United States Somatus Full time

    Overview As the largest and leading value-based kidney care company, Somatus is empowering patients across the country living with chronic kidney disease to experience more days out of the hospital and healthier at home. It takes a village of passionate and tenacious innovators to revolutionize an industry and support individuals living with a chronic...

  • Director, Luxury Global Brand Marketing Strategy

    2 months ago

    McLean, United States Hilton Full time

    Description***The location for this position is McLean, VA***This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships.As Director, Luxury Global Brand Marketing Strategy, you will support the team in increasing customer acquisition and...

  • Senior Director of Marketing Strategy, Planning

    2 months ago

    McLean, United States Hilton Full time

    Description***This role is based at our corporate office in McLean, VA***This is your chance to be part of the Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As the Sr Director of Strategy, Planning, & Performance you will support the team in increasing...

  • Director, Luxury Global Brand Marketing Strategy

    2 months ago

    McLean, United States Hilton Full time

    ***The location for this position is McLean, VA*** This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As Director, Luxury Global Brand Marketing Strategy, you will support the team in increasing customer acquisition and retention,...

  • Federal Business Development Manager

    4 weeks ago

    McLean, United States Astor & Sanders Full time

    Job DescriptionJob DescriptionFederal Business Development ManagerAstor & Sanders Corporation (Astor) is an award-winning IT solutions provider headquartered in McLean, VA and is seeking a Federal Business Development Manager. This is a full-time and hybrid position. Roles & Responsibilities:Create pipeline of existing and new federal clients to establish...

  • Federal Business Development Manager

    3 months ago

    McLean, United States Astor & Sanders Full time

    Job DescriptionJob DescriptionFederal Business Development ManagerAstor & Sanders Corporation (Astor) is an award-winning IT solutions provider headquartered in McLean, VA and is seeking a Federal Business Development Manager. This is a full-time and hybrid position. Roles & Responsibilities:Create pipeline of existing and new federal clients to establish...

  • Federal Business Development Manager

    2 weeks ago

    McLean, United States Job Details Full time

    Job DescriptionJob DescriptionFederal Business Development ManagerAstor & Sanders Corporation (Astor) is an award-winning IT solutions provider headquartered in McLean, VA and is seeking a Federal Business Development Manager. This is a full-time and hybrid position. Roles & Responsibilities:Create pipeline of existing and new federal clients to establish...

  • Supervisory Management and Program Analyst

    4 days ago

    McLean, United States Federal Highway Administration Full time

    As a Supervisory Management and Program Analyst, you will: Advise and assist the HRRS Office Director in directing, coordinating, controlling, and ensuring the efficient and effective delivery of critical business management support, administrative functions, and logistical activities essential to meeting the RD&T mission and strategic goals. Serve as...

  • Director of Business Development

    3 months ago

    McLean, United States CRI Full time

    Job DescriptionJob DescriptionSalary: CRI is a leading developer of new technology in the government arena. We create exciting and innovative products for the global market by pushing the boundaries of technology. We have a culture of innovation tempered with a common-sense approach to problem-solving. We are a woman-owned Small Business with 30 years of...

  • Federal Contracts Manager

    4 weeks ago

    McLean, United States Astor & Sanders Full time

    Job DescriptionJob DescriptionFederal Contracts ManagerAstor & Sanders Corporation (Astor) is an award-winning IT solutions provider headquartered in McLean, VA seeking a Federal Contracts Manager. This is a full-time position primarily based in the McLean, VA area with some occasional travel to the Rockville, MD location. Roles & Responsibilities:The...

  • Federal Contracts Manager

    3 months ago

    McLean, United States Astor & Sanders Full time

    Job DescriptionJob DescriptionFederal Contracts ManagerAstor & Sanders Corporation (Astor) is an award-winning IT solutions provider headquartered in McLean, VA seeking a Federal Contracts Manager. This is a full-time position primarily based in the McLean, VA area with some occasional travel to the Rockville, MD location. Roles & Responsibilities:The...

  • Business Development Director

    2 months ago

    McLean, United States LinkVisum Full time

    Job DescriptionJob DescriptionWe are seeking a Business Development Director to join our dynamic organization. Our firm consists of professionals with unparalleled consulting expertise, knowledge of business processes, industry insight, human capital, and customer relationship skills. The candidate will be responsible for performing strategic and tactical...

  • Government Business Development Director

    4 weeks ago

    McLean, United States NuvoLogic Consulting Full time

    Job DescriptionJob DescriptionNuvoLogic Consulting is a management consulting company in the Northern Virginia area. We engage with public and private sector clients with a primary focus on financial services and mortgage finance. We help our clients in the areas of finance, accounting and operations to support CFO, budget, audit readiness, and risk...

  • Government Business Development Director

    4 weeks ago

    McLean, United States NuvoLogic Consulting Full time

    Job DescriptionJob DescriptionNuvoLogic Consulting is a management consulting company in the Northern Virginia area. We engage with public and private sector clients with a primary focus on financial services and mortgage finance. We help our clients in the areas of finance, accounting and operations to support CFO, budget, audit readiness, and risk...

  • Commercial Director

    3 months ago

    McLean, United States Hilton Full time

    Commercial Director( Job Number: HOT0AN0A) Work Locations :DoubleTree by Hilton Sharm El Sheikh - Sharks BayRas Nusrani, Sharks BaySharm El Sheikh203 The Commercial Director, O&M EMEA is responsible for developing a commercial strategy covering all segments and channels to maximize total revenue and profit performance as well as market share...

  • Resource Analyst, Senior

    3 days ago

    McLean, United States ASRC Federal Full time

      ASRC Federal Business Innovation, a subsidiary of ASRC Federal, is seeking a Resource Analyst, Senior in support of the ACC IBS Exec Support Program on site at Langley AFB. Key Role:Conduct quantitative analyses of information involving investment programs or financial data of the IBS EA Enterprise, including budget development, financial execution...