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Director, Luxury Global Brand Marketing Strategy

4 months ago

McLean, United States Hilton Full time
Description

***The location for this position is McLean, VA***

This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships.

As Director, Luxury Global Brand Marketing Strategy, you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits. On the Luxury Global Brand Marketing Strategy team, reporting to the Senior Director, Luxury Global Brand Marketing Strategy, you will lead brand strategy, plans and strategic initiatives for some of Hilton’s luxury brands, to attract and retain more of the world’s luxury travelers to deliver business performance, grow market share, build brand loyalty and strengthen brand health. 

HOW WE WILL SUPPORT YOU

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

Go Hilton travel program: 100 nights of discounted travel with room rates as low as $40/night Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount Paid parental leave for eligible Team Members, including partners and adoptive parents Mental health resources including free counseling through our Employee Assistance Program Paid Time Off (PTO) Learn more about the rest of our benefits

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate. 

**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.Requirements

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

As an inspiring champion of some of Hilton’s luxury brands, you will ensure that the brand positioning, customer target audience and brand identity is brought to life. Develop marketing strategies for some of Hilton’s luxury brands and bring these strategies to life through plans that will meaningful business results and appeal to the luxury customer. Create inspiring, yet measurable strategic brand briefs that inspire our Marketing Centers of Excellence and partner teams to deliver impactful activations and results. Set, evaluate and achieve brand metrics. Delivering your plans and initiatives on time and to budget is fundamental. 

How you will collaborate with others:

As both a brand strategy and luxury category expert, you will be a flag bearer for Hilton’s luxury brands and the impeccable standards of excellence required to compete in the luxury category. You will collaborate & inspire partner teams and Marketing Centers of Excellence to implement strategically informed integrated brand campaigns and activations. You will be a trusted partner of the brand and regional teams and deliver quarterly luxury General Manager presentations and quarterly brand updates. You will lead a small, yet high-performing team and will invest in developing them

What projects you will take ownership of: 

Take ownership of developing robust, data-informed marketing plans for 2025. Leadership relationships with partner teams who you will motivate to deliver agreed plans, to luxury standards. Develop your direct reports, in line with Hilton values.

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications:

Ten (10) years of professional work experience Seven (7) years of experience in a brand marketing role &/or strategic marketing agency.  Three (3) years of direct line management responsibility for leading a team within an international brand. Experience leading the development of brand positioning, brand strategy and Integrated brand campaigns for a super-premium or luxury brand Responsibility for inspiring strategic work from agencies and partner teams which have driven business results. Ability to work a hybrid schedule (3 days per week) from the McLean, VA office

It would be useful if you have:

Experience operating within a fast-paced environment Global experience leading a brand.

WHAT IT IS LIKE WORKING FOR HILTON

Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton

It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws. 

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law.  Please contact us if you require an accommodation during the application process.

Source: Hospitality Online