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Intern, Omnichannel Marketing

3 months ago

Woodcliff Lake, United States BMW Group Full time

As an independent group of companies, the BMW Group has a commitment to creativity and breakthrough ideas that goes well beyond the racetrack. In order to continuously create ultimate driving machines, we drive our growth and design excellence by staffing our teams with individuals who are innovative and always looking for the next great idea. If you share our vision and view yourself as an independent, creative thinker, we invite you to join our team in this exceptional role located in Woodcliff Lake, NJ.

This is a full-time internship position for our Fall Rotation, from September 9, 2024 through December 20, 2024 in Woodcliff Lake, NJ.

This intern will support BMW's omnichannel marketing initiative ("Road Ahead") with projects across the three pillars of the topic: use case activation, marketing technology value realization, and collaboration model operationalization. The initiative is tasked with delivering impactful, personalized, and connected customer experiences across brand touch points with a focus on digital engagement. Projects will cover a host of use case implementation tasks, reporting and insight generation, interaction with key technology partners and platforms and working model, project management tasks across internal and agency/partner stakeholders.

The candidate will gain hands-on experience in various fields, such as media, website, data and audience development, omnichannel strategy and reporting, project management and marketing technology. This highly cross-functional initiative interfaces with Customer Interaction Management, BrandComms, media and digital teams among others as well as all key agencies and partners (Meta, Google, Adobe, etc) and offers an excellent opportunity to work across teams on a fast paced and visible topic.

Key Responsibilities

  • Project management support on use case implementation and maintenance (coordinating tasks/dependencies across agency teams, updating manager with to-dos, flags, status)
  • Report and insight generation support on key use cases and PoCs (support agency and internal team members on reviewing data (potentially querying data, applying SQL, etc), deducing insights and preparing presentations on findings
  • Prepare process documentation on collaboration model operation
  • Ad hoc research and analysis on relevant technology / privacy / industry topics with deck preparation / presentation on findings
  • Deliver weekly status reports on project management topics (use cases and key Road Ahead initiatives) with ongoing interfacing across project teams
  • Ad hoc presentations on key research topics (ie, cookie deprecation, durable identifiers, CDP implementation, etc)
  • Deck and documentation on collaboration model processes, including proposed optimizations
  • Collaboration on reporting tasks and deck preparation (existing use case reporting and stand-alone projects)
Join the BMW North America team and enjoy a high-performance Total Rewards package that may include:
  • Medical Insurance
    • All with options for $0 Employee contribution
  • Paid Time Off in addition to Company paid holidays where eligible
  • Hybrid work environment
  • Intern Vehicle Lease Program
The hourly rate for Undergraduate students is $25.30

The hourly rate for Graduate students is $32.20

The selected student's academic level will be used to determine the final pay rate. This statement is in accordance with state and local pay disclosure requirements.

Even more so than the generous compensation and benefits, the culture and values of Shared Services make it the ultimate working environment. These values are Responsibility, Appreciation, Transparency, Trust, and Openness. We allow these values to guide the way we conduct ourselves and our business.

At BMW, we are driven by diversity, equity, and inclusion. We are proud to be an Equal Opportunity Employer and are welcoming of all individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Requirements:
  • Currently enrolled in a bachelor or master's degree program at an accredited college or university
  • Possess a minimum cumulative GPA of 3.0 (not just in major)
  • Have completed at least 30 college credit hours at time of application
  • Field of study: Marketing
  • Must attach a copy of college unofficial transcript
  • Ability to work full-time (36.25 hours/week)
  • Prior BMW Group experience (applicable to international J1 students only)
  • Strong PowerPoint and Excel skills
  • Experience with Adobe surfaces (Real-Time CDP, Audience Manager, Adobe Analytics, Target and LiveRamp)
  • SQL experience
Preferences:
  • Languages: English (fluent, oral, and written)
  • Project Management skills