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Automotive Brand Manager

2 months ago

Grand Rapids, United States Fox Subaru Full time

Fox Motors has a Brand Manager opening in Grand Rapids, MI at Fox Subaru. You would contribute to our overall vision, “Working together moving people throughout life,” by leading a successful team that creates and upholds our Fox Motors culture of focusing on our employees, customers, and community.

KEY RESPONSIBILITIES

The Brand Manager is a responsible for enhancing brand recognition, driving sales, and ensuring exceptional customer experiences with our products. This position will collaborate with cross-functional teams to develop and execute brand strategies that align with our business objectives. Fox Motors is looking for a Brand Manager that is tech savvy, organized, has proven market share growth in a competitive market and desires to grow and take more on. If you are ready to put your career in gear, Apply Now  

Key responsibilities include the following. Others may be assigned.

  • Develop and implement comprehensive brand strategies and marketing plans.
  • Collaborate with cross-functional teams on marketing campaigns, product launches, and promotions.
  • Uphold and promote the brand's values, image, and positioning.
  • Hires, trains, supervises and monitors the performance of the variable and fixed department managers.
  • Works directly with Departmental Managers and General Manager to prepare the annual dealership operating budget by projecting unit sales, gross profits, expenses, and employee count and positions.
  • Ensures that both variable and fixed managers understand dealership policies, procedures and expectations for system utilization.
  • Works with dealer and general manager to monitor days’ supply for new and used vehicles and enforce group aging policies.
  • Works with variable managers on the development of a plan to dispose of over-aged vehicles.
  • Responsible for the financial performance of the variable department, including revenue generation and expenses. Expected to exceed monthly budgets.
  • Meets weekly and monthly with the general manager to review monthly forecasts, revenue, expenses and Fixed KPI’s that are critical in driving dealership net income.
  • Responsible for ensuring dealership achieves above National average CSI scores.
  • Monitors the daily operating control (DOC), recommending improved courses of action where necessary.
  • Provides General Manager with accurate, weekly reports on the financial condition of the dealership.
  • Ensures the monthly financial statement is complete, accurate and submitted on time.
  • Studies local market conditions, demographics, and past sales history. Makes recommendations to the general manager regarding short- and long-range advertising plans, promotions, staffing needs, and compensation plans.
  • Addresses customer complaints to ensure a high level of customer satisfaction.
  • Responsible for developing and supervising employee training.  This includes weekly sales meetings, monthly tech meetings and new hire training activities to ensure policies and procedures are consistently adhered to.
  • Reviews all requests for training, approves those which are appropriate and consistent with the dealership’s goals for professional/technical ability and advancement, and monitors for effectiveness.
  • Meets individually with managers to develop monthly and annual goals, objectives and to review actual performance. Ensure managers are completing monthly and/or quarterly reviews with their staff.
  • Audits all appraisals of trade-in vehicles. Facilitates Save-A-Deal Meetings with New and pre-owned Managers.
  • Develops and maintains a positive working relationship with lending institutions and manufacturer personnel.
  • Monitors (monthly and quarterly) Manufacturer Incentive / Bonus programs to ensure dealership is maximizing revenue opportunities.
  • Monitor Manufacturer monthly composite data and report to GM on areas of success and opportunities for improvement.
  • Attends managers’ meetings as requested.

SKILLS & EXPERIENCE

  • Proven track record of success in brand management within the automotive industry
  • Strong understanding of marketing principles and strategies
  • Excellent analytical, communication, and interpersonal skills
  • Creative thinker with the ability to develop innovative marketing campaigns
  • Results-oriented and capable of meeting and exceeding targets
  • Previous experience with premium or luxury automotive brands is a plus
  • Ability to work collaboratively in a team environment
  • Exceptional project management skills

WHAT FOX MOTORS OFFERS

  • Paid Vacation, PTO, and Holidays
  • Medical, Dental and Vision
  • 401(k) with Employer Match
  • Flex Spending
  • Group Life Insurance (Company Paid)
  • Short-Term and Long-Term Disability
  • Supplemental Life Insurance
  • Accident Insurance
  • Employee Assistance Programs
  • Employee Discounts
  • Wellbeing Program
  • Growth and Development Opportunities

As a Top 150 Dealer Group, we are dedicated to bringing both our employees and customers only the best experience. The vision of Fox Motors is working together moving people throughout life and our primary focus as a Fox Family is finding ways to give back to our employees, community, and customers as a team. We have a passion to see our team develop and grow with Fox University that provides development programs for sales, technicians, and management. Put your career in gear at Fox Motors and apply today