Digital Marketing Specialist

2 weeks ago

Oregon City, United States Greenfield Global Full time
Job Title: Digital Marketing Specialist

Department: Marketing

Reporting to: Digital Marketing Technology Manager

Location: Remote

Greenfield is looking for a Digital Marketing Specialistto join our growing team.

As a Digital Marketing Specialist at Greenfield Global, you will play a pivotal role in optimizing, developing, and executing our digital marketing programs. Reporting to the Digital Marketing Technology Manager, you will collaborate with various teams to enhance brand awareness, generate leads, acquire customers, and improve retention through innovative digital marketing initiatives.

Who We Are:

Greenfield Global is a leading producer and supplier of high-value, mission-critical raw materials, ingredients, and additives that are vital to businesses and integral to a lower-carbon economy. From start-ups to the largest brands in the world, customers trust Greenfield's extensive portfolio of premium products, regulatory expertise, and industry-leading service to improve people's lives and the health of the planet.

Why Join Greenfield?

We innovate, collaborate, and work with purpose. By unlocking the potential of people, partnerships, and nature to accelerate sustainable solutions for the health of the planet, our work has a positive impact on the environment around the world. We're always looking for people who can bring new talents and experience to our team.

Who You Are:
  • Demonstrates company values of honesty, integrity, respect, commitment, and openness to change.
  • Fosters collaborative relationships and maintains a positive attitude.
  • Possesses strong communication and problem-solving skills.
  • Curious and creative thinker with a passion for teamwork.
  • Solid project management skills with attention to detail and accountability.
Your Experience Should Include:
  • Bachelor's degree in marketing, business, communications, or related field.
  • 4+ years of digital marketing with proficiency in SEO, PPC, and analytics tools.
  • Proven experience working with Google, Hotjar, and SEMRush
  • Google Analytics and Google AdWords certification.
  • Proficiency in HTML/CSS, JavaScript/jQuery, and PHP/SQL.
  • Experience with Adobe Creative Cloud is a plus.
Job Responsibilities:
  • Act as the in-house subject matter expert for SEO and PPC analytics related to web marketing, website analytics, ecommerce, and keyword strategy.
  • Lead updates for our corporate website and ecommerce platforms.
  • Analyze marketing campaign performance and provide recommendations to improve results, including A/B testing to continually refine and improve approach based on data insights
  • Collaborate with key stakeholders to understand goals, target audiences, and product strategies to ensure digital campaign strategy meets desired business outcomes.
  • Assist in lead nurturing process to develop multi-touch campaigns and lead tracking progression through marketing and sales funnel.
  • Manage budget allocations for digital marketing campaigns
  • Stay updated with digital marketing tracking strategies, compliance regulations, and best practices.
  • Provide thought leadership on marketing technologies, AI and support digital marketing projects as requested.
Total Compensation & Care:
  • Base salary dependent on experience and demonstrated performance
  • Formal and informal training opportunities
  • Comprehensive health and dental benefits
  • Income protection: short- and long-term disability coverage, life insurance, paid personal sick time
  • Vacation time exceeding industry standards
  • Company funded retirement savings program with individual contribution opportunities
  • Meaningful and challenging work
  • Curated intentional culture focused on growth and development, engagement, and communication
About Us

We own and operate five distilleries, four specialty chemical manufacturing and packaging plants, and three next-generation biofuel and renewable energy R&D centers. This integrated model enhances supply chain transparency, quality control, custom formulation development, and ultimately customer satisfaction.

Core Values
  • Honesty
  • Integrity
  • Respect
  • Commitment
  • Openness to Change
Core Principles
  • Innovation: We are constantly seizing opportunities to develop new products, processes and methods to meet the diverse and demanding requirements of our customers.
  • Collaboration: We are part catalyst, part collaborator. We work with partners to get the most out of our existing products, and to develop custom solutions for our customer requirements.
  • Responsibility: Our commitment to give back to local communities in the US and Canada goes beyond the bottom line. We give back to the planet by processing renewable resources into low carbon fuels and chemicals.
  • Agility: Our team is not only fast, we has the flexibility and creativity to pivot with customer needs to develop custom-made, on-time solutions.
  • Discipline: At every plant, and for every customer, for every shipment, we put quality first. We operate a tight, transparent supply chain while meeting the highest regulatory standards.
Greenfield Global USA, Inc. is an equal opportunity employer that is committed to providing a workplace free from harassment and discrimination. All qualified applicants for employment will be considered without regard to race, color, religion, sex, sexual orientation, marital or domestic partner status, gender identity or expression, pregnancy, age, national origin, ancestry, disability status, genetic information, veteran status, or any other legally protected characteristic.

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