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Brand & Content Strategy Associate - Georgia Pacific CPG
2 months ago
The Brand & Content Strategy Capability Team is seeking a dynamic & initiative-taking Content Associate to join our team. The Content Associate will play a key role in supporting our Brand & Content Strategy capability by assisting with the development of content best practices, case studies, training materials, benchmarks, and brand strategy/content workshops.
The ideal candidate possesses strong critical thinking skills, is an excellent communicator with a keen eye for detail and is passionate about consumer-centric brands and best in class campaign/content development. The abilities to manage multiple projects simultaneously and stay current with industry content trends is crucial for success in this role.
This role will support GP's retail & professional brand portfolios. Georgia-Pacific is home to many iconic brands including: Dixie (www.dixie.com), Quilted Northern (www.quiltednorthern.com), Brawny (www.brawny.com) Sparkle (www.sparkletowels.com)and AngelSoft (www.angelsofte.com).
What You Will Do
- Developing content best practices across channels/platforms (such as online video, display, Meta, TikTok, streaming audio, eCommerce, LinkedIn, etc) for retail + pro brands
- Developing materials & case studies for content inspiration & training sessions for retail + pro brands (Topics may include: Generative AI Tools, Developing Best-in-Class Social Content, Superbowl Ads Assessment, Inclusivity & Portrayals of Women & Cultures in Advertising)
- Partnering with Consumer Knowledge & CX Transformation teams to identify and recommend KPI's for assessing and benchmarking digital & social content effectiveness, including leveraging AI tools
- Assisting development & facilitation of brand strategy workshops (topics may include integrated brand planning, brand architecture & positioning, brand mascot guidelines) for retail & pro brands
- Creating & maintaining a database of non-working investments across agencies and brands to provide insights & support to brand teams for SOW and Production Fee negotiations
- Bachelor's degree (or 4 years of experience in Marketing)
- At least 1 year of experience in marketing, advertising, or a related field
- Experience in project management
- Experience with MS Office (Word, Excel, PowerPoint)
- Knowledge of various types of brand content across video, audio, display, social and/or ecommerce channels
- Familiarity with brand management or marketing
At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.
Hiring Philosophy
All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here .
Who We Are
At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.
Our Benefits
Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.
Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.
Equal Opportunities
Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information.
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