Brand & Content Strategy Associate - Georgia Pacific CPG

3 months ago

Atlanta, United States Koch Industries Full time
Your Job

The Brand & Content Strategy Capability Team is seeking a dynamic & initiative-taking Content Associate to join our team. The Content Associate will play a key role in supporting our Brand & Content Strategy capability by assisting with the development of content best practices, case studies, training materials, benchmarks, and brand strategy/content workshops.

The ideal candidate possesses strong critical thinking skills, is an excellent communicator with a keen eye for detail and is passionate about consumer-centric brands and best in class campaign/content development. The abilities to manage multiple projects simultaneously and stay current with industry content trends is crucial for success in this role.

This role will support GP's retail & professional brand portfolios. Georgia-Pacific is home to many iconic brands including: Dixie (www.dixie.com), Quilted Northern (www.quiltednorthern.com), Brawny (www.brawny.com) Sparkle (www.sparkletowels.com)and AngelSoft (www.angelsofte.com).

What You Will Do
  • Developing content best practices across channels/platforms (such as online video, display, Meta, TikTok, streaming audio, eCommerce, LinkedIn, etc) for retail + pro brands
  • Developing materials & case studies for content inspiration & training sessions for retail + pro brands (Topics may include: Generative AI Tools, Developing Best-in-Class Social Content, Superbowl Ads Assessment, Inclusivity & Portrayals of Women & Cultures in Advertising)
  • Partnering with Consumer Knowledge & CX Transformation teams to identify and recommend KPI's for assessing and benchmarking digital & social content effectiveness, including leveraging AI tools
  • Assisting development & facilitation of brand strategy workshops (topics may include integrated brand planning, brand architecture & positioning, brand mascot guidelines) for retail & pro brands
  • Creating & maintaining a database of non-working investments across agencies and brands to provide insights & support to brand teams for SOW and Production Fee negotiations
Who You Are (Basic Qualifications)
  • Bachelor's degree (or 4 years of experience in Marketing)
  • At least 1 year of experience in marketing, advertising, or a related field
  • Experience in project management
  • Experience with MS Office (Word, Excel, PowerPoint)
What Will Put You Ahead
  • Knowledge of various types of brand content across video, audio, display, social and/or ecommerce channels
  • Familiarity with brand management or marketing


At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.

Hiring Philosophy

All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here .

Who We Are

At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.

Our Benefits

Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.

Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.

Equal Opportunities

Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information.

#LI-BDS

  • Brand & Content Strategy Associate - Georgia Pacific CPG

    4 weeks ago

    Atlanta, Georgia, United States Georgia-Pacific Full time

    Job SummaryThe Brand & Content Strategy Capability Team at Georgia-Pacific is seeking a dynamic and initiative-taking Content Associate to support the development of content best practices, case studies, training materials, benchmarks, and brand strategy/content workshops.Key ResponsibilitiesDevelop content best practices across channels/platforms for retail...

  • Design Manager

    1 month ago

    Atlanta, Georgia, United States Georgia-Pacific Full time

    Job SummaryWe are seeking a highly skilled Design Manager to join our team at Georgia-Pacific. As a key member of our Design Leadership team, you will be responsible for leading design efforts for our primary consumer brands, including Dixie.Your primary focus will be on managing creative and design project workflows, coordinating with internal departments...

  • Georgia Pacific | ETL/Power BI Tester | atlanta, ga

    2 days ago

    atlanta, United States Georgia Pacific Full time

    Job Title: Senior QA EngineerCompany: Georgia Pacific Welcome to Georgia-Pacific | Georgia-PacificContract Length: 2-3 months with possible extensionsLocation: Atlanta Hybrid (Tues/Wednesday in office)Address: 133 Peachtree St NE, Atlanta GA 30303Pay Rate: 50-60hr Job Description:Insight Global is looking for 2 Senior QA Engineers to test, analyze and...

  • SAP Lead Developer

    4 weeks ago

    Atlanta, Georgia, United States Georgia-Pacific Full time

    About the RoleWe are seeking a highly skilled SAP Lead Developer to join our team at Georgia-Pacific. As a key member of our WoodDUCK initiative, you will be responsible for developing and implementing SAP S/4 HANA solutions to support our business needs.Key ResponsibilitiesDevelop and configure SAP S/4 HANA solutions using RAP programming model, BTP...

  • Marketing Manager for Latin America and U.S. Spanish-speaking Audiences

    4 weeks ago

    Atlanta, Georgia, United States Georgia-Pacific Full time

    Job SummaryWe are seeking a highly motivated and experienced Marketing Manager to lead our marketing efforts in Latin America and the U.S. Spanish-speaking markets. The ideal candidate will have a proven track record of developing and executing comprehensive marketing strategies, managing multiple campaigns simultaneously, and collaborating with sales teams...

  • Marketing Manager

    3 weeks ago

    Atlanta, United States Georgia-Pacific Full time

    Your Job Georgia- Pacific Building Products is seeking a contribution motivated individual to join the marketing team as Marketing Manager for Equity Products in Latin America and to support engagement growth with Spanish-speaking audiences in the U.S. This role will lead marketing efforts focused on growing our market presence in the building construction...

  • Content Developer

    3 weeks ago

    Atlanta, United States THE BRAND CONSULTING Full time

    Summary: This is a contract, remote role for a Content Developer and Social Media Manager responsible for crafting high-quality content and managing our company's social media presence. The ideal candidate is skilled in both creative content development and strategic social media management, with an ability to measure and optimize organic and paid social...

  • Content Developer

    3 weeks ago

    atlanta, United States THE BRAND CONSULTING Full time

    Summary: This is a contract, remote role for a Content Developer and Social Media Manager responsible for crafting high-quality content and managing our company's social media presence. The ideal candidate is skilled in both creative content development and strategic social media management, with an ability to measure and optimize organic and paid social...

  • Content Developer

    3 weeks ago

    atlanta, United States THE BRAND CONSULTING Full time

    Summary: This is a contract, remote role for a Content Developer and Social Media Manager responsible for crafting high-quality content and managing our company's social media presence. The ideal candidate is skilled in both creative content development and strategic social media management, with an ability to measure and optimize organic and paid social...

  • Sr. Packaging Engineer

    6 months ago

    Atlanta, United States Georgia-Pacific Full time

    Your Job Are you a passionate and experienced packaging engineer with deep knowledge and application experience in flexible packaging? Do you want to join a leading consumer packaged goods company that values innovation, sustainability, and quality? If so, we have an exciting opportunity for you! Our Team We are Georgia-Pacific, a leader in the...

  • Director of Brand and Content

    4 weeks ago

    Atlanta, Georgia, United States Greenlight Guru Full time

    About the RoleWe are seeking a highly skilled Director of Brand and Content to join our Marketing Team at Greenlight Guru. As a key member of our team, you will be responsible for developing and executing our brand and content strategies to drive acquisition, expansion, and retention growth.Your primary focus will be on creating and implementing...

  • Recausticizing Engineer

    4 weeks ago

    Atlanta, Georgia, United States Georgia-Pacific Full time

    Job SummaryWe are seeking a highly skilled Recausticizing Engineer to join our team at Georgia-Pacific. As a key member of our Pulp, Power & Recovery Technical Center, you will be responsible for optimizing the operations and maintenance of Kraft Recovery equipment, including Lime Kilns, Recausticizing, and Evaporators, and associated auxiliary equipment.Key...

  • Capital Project Manager

    4 weeks ago

    Atlanta, Georgia, United States Georgia-Pacific Full time

    Job SummaryGeorgia-Pacific is seeking a skilled Capital Project Manager to lead and manage the development and execution of large capital projects in the Kraft Pulping, Recovery, and Power generation areas. This role will involve managing scope, schedule, and estimates while applying judgment, initiative, economic and critical thinking skills.About the...

  • Account Manager

    3 weeks ago

    Atlanta, United States Georgia-Pacific Full time

    Step into a dynamic role with Georgia-Pacific's Corrugated Packaging division as an Account Manager (Outside Sales). Here, your passion for sales meets limitless growth opportunities as you drive business development, craft innovative solutions, and partner with a team dedicated to excellence. Your Job At Georgia-Pacific, we don't just sell; we create...

  • Content Developer

    2 weeks ago

    Atlanta, GA, United States THE BRAND CONSULTING Full time

    Summary: This is a contract, remote role for a Content Developer and Social Media Manager responsible for crafting high-quality content and managing our company's social media presence. The ideal candidate is skilled in both creative content development and strategic social media management, with an ability to measure and optimize organic and paid social...

  • Content Developer

    2 weeks ago

    Atlanta, GA, United States THE BRAND CONSULTING Full time

    Summary: This is a contract, remote role for a Content Developer and Social Media Manager responsible for crafting high-quality content and managing our company's social media presence. The ideal candidate is skilled in both creative content development and strategic social media management, with an ability to measure and optimize organic and paid social...

  • Finance Manager, Consumer Products

    4 weeks ago

    Atlanta, Georgia, United States Georgia-Pacific Full time

    Job SummaryGeorgia-Pacific Consumer Products LP is seeking a highly skilled Finance Manager to join their team. This role will serve as a key financial and economic thought leader, supporting major brands in the consumer TTN (Tissue, Towel, Napkin) business.The ideal candidate will have experience in financial analysis, business partnering, and strategic...

  • Recausticizing Engineering Specialist

    4 weeks ago

    Atlanta, Georgia, United States Georgia-Pacific Full time

    Job SummaryWe are seeking a highly skilled Recausticizing Engineering Specialist to join our team at Georgia-Pacific. This is a unique opportunity to utilize your expertise in process improvement and capital projects to drive business growth and excellence.About the RoleThe successful candidate will be responsible for coordinating between project engineering...

  • National Account Acquisition Specialist

    4 weeks ago

    Atlanta, Georgia, United States Georgia-Pacific Full time

    Job SummaryWe are seeking a highly skilled National Account Acquisition Specialist to join our team at Georgia-Pacific. The ideal candidate will have a proven track record in new business sales and a strong desire to prospect new customers.The National Account Acquisition Specialist will be responsible for prospecting and acquiring new multi-segment national...

  • Food Wrap Growth Manager

    2 weeks ago

    Atlanta, Georgia, United States Georgia-Pacific Full time

    Career Opportunity: Food Wrap Growth Manager - AtlantaJoin Georgia-Pacific, a leading consumer products company, in a challenging and rewarding role as a Food Wrap Growth Manager in Atlanta. As a key member of our Food Wrap business team, you will be responsible for developing and executing a strategic plan to drive growth and revenue in our Food Wrap...