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Senior Brand Ambassador, Agave

3 months ago

Dallas, United States Pernod Ricard USA Full time
Position Title: Senior Brand Ambassador, Agave

Location: Texas (Remote from Houston, Austin, or Dallas)

Careers that unlock the magic of human connection

Who we are

Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila, as well as many more superior wines and exquisite champagnes

Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialité...it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business

The salary range for this role, based in New York is $86,200.00 to $107,700.00, range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate's experience, skills against internal peers and against the scope and responsibilities of the position.

Role & Responsibilities

The Senior Brand Ambassador will play an essential role in the growth of PRUSA brands and continuing PRUSA's presence as an industry leader. They will serve as the product expert on our commercial brands, leading educational efforts, developing drink strategy, be featured in content, and leverage existing relationships to drive awareness, loyalty, and conversion among the gatekeepers in the on/off trade. Working with brand, field, and cross-functional teams, and in collaboration with key markets, they will play a critical role in the progression of the brand, providing key inputs as to how to deliver PRUSA's vision.
  • Collaborate closely with BA Manager on commercial priorities for inclusion in BA activity.
  • Work with Brands to lead the category development of trade programming, gatekeeper approach and drink strategy.
  • Translate and customize company priorities and programs for gatekeeper audiences across advocacy pillars.
  • Contribute to the development of training and resources to support salesforce education pillar.
  • Consult on trade events approach and partnerships and act as onsite lead in high visibility opportunities.
  • Develop training resources to support BA program.
  • Represent the category in high-visibility opportunities for communications and brand (media content, PR etc.).
  • Cultivate a visible presence and proactively identify opportunities for self-promotion via approved PR channels.
  • Maintain a strong social media presence with ability to create high-quality content.
  • Collaborate on prestige programming and support HNWI relationships and VIP experiences.
  • Work strategically with cross-functional partners to identify key opportunities (align to the big business priorities).
  • Brands: Pernod Ricard's Agave Portfolio.
  • Audience: Key gatekeepers of the trade including on/off-premise decision-makers, distributors, HNWI/VIPs, spirits enthusiasts and PRUSA field teams.
  • Key Markets: NY, FL, CA, TX, IL, CO, AZ (others TBD).
- Program Execution
  • Execute KPIs centered around driving awareness, loyalty and conversion within the key trade gatekeeper audience. KPIs include on-premise trade education, high-profile industry events, key trade group relations and support.
  • Responsible for collaborating, developing and executing trade programming based off brand and localized priorities, and as directed by Brand Ambassador Manager.
  • Sales Team Education - Contribute to curriculum and collaborate to prepare presentations for Pernod Academies and large-scale distributor trainings to drive brand initiatives and engagement.
  • Analyze and leverage commercial knowledge, industry trends and insights, and information to build programs and provide recommendation to pillar leaders.
- Trade Engagement & Events
  • Be a leader within the local trade community and develop strong relationships when activating with relevant national trade groups and thought leaders.
  • Collaborate with TA Sr. Manager to develop, plan and host innovative programming for the trade designed to educate, sample, and build affinity and loyalty for designated brands in market.
  • Act as the consummate host and/or keynote speaker for national, high-profile trade events.
- Salesforce Education & Mixology
  • Support the development of training materials for both internal and external gatekeepers.
  • Collaborate on Pernod Academy textbook, courses and onsite delivery.
  • Help develop seasonal drink strategy in different channels.
- Admin Responsibilities
  • KPI tracking.
  • Submit expenses on time, plan & manage budget set forth by management team.
  • Recapping - BA will recap their programs & competitive intel on a monthly basis.
Key Points of Contact (internal & external):
  • Trade Advocacy HQ, Prestige Team, Brand Teams, Brand Homes, PR, Experiential, Field Marketing, Channel Shopper, Global BA network
Job Requirements

- Qualifications
  • Previous Ambassador experience for a national brand is preferred.
  • 3-4 years hospitality work experience (preferred bartender/bar manager).
  • Requires a minimum of 3-4 years general work experience.
  • Demonstrated experience in an ambassador role.
  • Strong spirits knowledge - must have extensive experience and understanding of Agave and spirits certifications preferred.
  • Ability to travel up to 50%.
  • Home market: Remote.
  • Solid team player as well as self-starter/independent Established reputation/voice/prominence within the hospitality industry.
- Desired Characteristics
  • Strong Hospitality Background - must have a keen sense for being a memorable & thoughtful host when interacting with the trade.
  • Trade Network - ideally the candidate would have a widely established network in the spirits industry.
  • Strong Voice - able to effectively relay information and points of view in a persuasive manner, building consensus across constituencies. Excellent written and spoken communication.
  • Fiscally Minded - able to manage, track and forecast funding needs to the benefit of the business.
  • Team Oriented - able to work collaboratively and within company style across a variety of teams, personalities, and situations to ensure consistency of programming and belief in concept.
Ready to work with spirit? Read on...

Life and perks at Pernod Ricard

Proud to belong - Just as we help to create moments that matter for our customers, we lead by example every day...bringing our whole self to work and building bonds that celebrate the human spirit, diversity, and foster deep connections.

Empowered to soar - We set high expectations and seek to get the most out of life. Through flexibility and a hybrid workstyle, as well as unique learning opportunities, generous tuition reimbursement, and one-of-a-kind learning programs, we passionately grow our skillset.

Committed to care - We are deeply committed to the long-term sustainability of our people, our industry, and our planet. We call this return on responsibility. From environmental sustainability to supporting local communities, our commitment is steadfast.

Inspired to dream - We treasure new experiences and are proud to develop as people, not job titles. From rich immersive learning programs in Paris to exciting high-profile events, we blend a love of exploration into all that we do.

Our hybrid work style

At Pernod Ricard North America, our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. Our hybrid teams will work remotely the majority of the time and unite on-site two days per week or 40% of the time. Our team is empowered to start and finish their day at a time that works best for their lifestyle with the whole team available during the core hours of 10am-3pm.

Plus, great benefits and perks to toast to a life filled with support including:
  • Competitive compensation including performance bonuses
  • Domestic & international career development opportunities
  • Competitive paid time off plan + wellbeing days
  • Medical, dental, vision and life insurance
  • Product allowance to enjoy on Pernod Ricard products
  • Gym reimbursement
  • Employee Assistance Program
  • BetterUp Care wellness benefits including nutrition, sleep, executive coaching, etc.


And much, much more Check out PRUSABenefits.com to view our extensive people programs and support.

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.

Job Posting End Date:

Target Hire Date:
2024-08-30

Target End Date: