Market Research Analyst

1 month ago


Jackson, United States Tech Tammina Full time
Role: Market Research Analyst - Business Intelligence Analyst (Customer Experience Focus)

Location: Jackson, MI - Hybrid (Remote/On-Site)

Rate: Market

Duration: Long term

Primary duties and responsibilities:
  • Develop, implement, manage, and analyze results from studies designed to measure customer satisfaction with program experiences they have with us.
  • Develop, implement, manage, and analyze results from studies designed to assess the impact on customer experiences of process improvements being considered for operational transactions.
  • Develop and maintain PowerBI dashboards which present results from operational transaction studies.
  • Ability to design, implement, and analyze both quantitative and qualitative research studies to assist decision making by internal clients on various topics.
  • Interact with other members of the research team to include operational and program transaction results into a Voice of the Customer data system.
  • Interact with other departments to develop automated procedures for sample acquisition, survey invitation distribution, and results reporting.
Skills Required:

EXCELLENT VERBAL AND WRITTEN COMMUNICATION SKILLS

RESEARCH ANALYSIS

Skills:
  • Solid understanding of quantitative and qualitative research techniques with the ability to determine optimal research approaches to meet given objectives.
  • Strong quantitative background with the ability to independently analyze data, draw sound conclusions, and make appropriate decisions and recommendations.
  • Ability to apply a variety of statistical techniques like cluster analysis, regression, factor analysis, tests for difference, decision trees, etc.
  • Experience with all aspects of customer research project management including proposal development, consultant selection, survey sampling, data collection, data analysis and reporting.
  • Excellent organizational and people skills with an ability to openly convey information to team members in a timely, concise manner
  • Ability to interface with a diverse population, multiple levels of an organization and various business functions
  • Ability to effectively manage multiple ongoing projects simultaneously.
  • Strong communication and presentation skills both written and verbal.
  • Minimum of three years' experience conducting research and analysis in a business environment.


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