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Marketing and Communications Manager

2 months ago

San Francisco, United States Chinese Culture Foundation of San Francisco Full time

About the Role: The Marketing and Communications Manager drives the Chinese Culture Foundation’s (CCC) marketing and communication strategies and supports all aspects of CCC’s digital and physical marketing, publicity, and communications projects. This individual will oversee the development of goals, strategies, and implementation plans to execute comprehensive marketing campaigns and maintain the brand integrity of CCC. This position works in collaboration with staff to implement a communications calendar, create content, and determine the best promotional strategies and messaging for the organization and its programs. This includes communicating with the press, working with advertising outlets, interfacing with multiple social media formats, updating the website, collating publicity, and maintaining all press archives.

About Us: Founded in 1965, CCC is driven by our deep commitment to racial justice rooted in the organization’s and the Asian diaspora’s experiences with xenophobia and racism, and our community’s mobilizations against those forces. We were founded as a cultural anchor in Chinatown by Chinese American activists coming out of the civil rights movement in order to combat inequity by transforming dominant and regressive narratives about our community. Our immediate mission is focused on Chinese diasporic communities, and because of the activist history through which we were founded, we make connections between that immediate root and pan-ethnic Asian American communities and in solidarity with other communities of color.

Over the last decade, CCC has experienced tremendous growth and is well poised to undergo another transformation for the Chinatown community with the acquisition of a building at 667 Grant Ave. We are a team driven by a commitment to excellence which thrives in a dynamic and inclusive workplace. We believe in fostering a positive work environment founded on professionalism and integrity, where open communication and continuous learning are encouraged.

JOB RESPONSIBILITIES:

  • Create and implement marketing and communications strategies to achieve organizational goals. This includes understanding our stakeholder’s experience and developing content for multiple channels.
  • Develop and manage content for the organization's website, social media channels, and other platforms. This includes creating newsletters, e-blasts, social media posts and other materials for internal and external audiences.
  • Manage and implement print and digital materials and collateral - including initiating projects, collaborating with graphic designers, videographers/photographers, creating content, implementing, and tracking deadlines.
  • Manage all marketing initiatives including advertising, cross-promotion, image requests. This includes collaborating with third-party vendors, such as advertising agencies and working with managers, sales, public relations, and product development staff.
  • Track, measure, and report the effectiveness of marketing campaigns, communication programs, and events.
  • Develop brand guidelines and templates, and ensure that all brand usage guidelines are followed.
  • Manages and implements all press and media relations strategies, including organizing press events around CCC’s message, drafting and finalizing press releases, inviting media, responding to press inquiries, packaging images and content for press, doing calendar listing, pitching story ideas about the organization to local, regional, and national media outlets
  • Press Archive: proactively tracks all press and maintains archives according to best practices
  • Other duties as assigned.

KNOWLEDGE / SKILLS

  • Exceptional writing skills, design and communication skills; deep familiarity with word processing software, email and internet software; design skills a plus; website Content Management System experience; capacities to regularly update knowledge and skill sets in advertising, publicity, and marketing strategies;
  • Familiarity with design and video/photo editing softwares is a plus.
  • Bilingual in English and Chinese preferred.
  • Excellent organizational and interpersonal communication (both verbal and written) skills, including tact, diplomacy, good judgment;
  • Outcome and deadline-driven;
  • Able to work both individually and as part of a team;
  • Capacity to respond in a timely manner to inquiries with follow-up communications and materials;
  • Passionate about our mission and embrace our core values, demonstrating an eagerness to learn, assume accountability, work enthusiastically across all departments and show flexibility in response to process change
  • Familiarity with art museums and non-profit organizations in contemporary visual art or community organizations;
  • Ability to meet deadlines and to work under pressure

Education & Experience:

  • Bachelor’s degree or acceptable equivalent combination of education and experience.
  • Minimum three (3) to five (5) years’ relevant experience in a nonprofit/contemporary visual arts and culture organization with community-driven focus, preparing and implementing media communications, publicity and marketing; developing new and maintaining effective social media communications, including website and social media platforms; developing media and sector–related contact databases; designing marketing materials including newsletters, invitations, advertisements, brochures and other online and print materials.

​

Work Hours and Benefits: The Marketing and Communications Manager is a full-time, in person, exempt position requiring forty hours of work per week. At times, this position will be required to work evenings and other dates or times outside of CCC’s regular office hours to staff CCC events and projects. These events are pre-planned and will require normally scheduled work to be shifted.

After 90 days, full-time employees are offered:

  • health benefits
  • 401(k) retirement plan with employer matching contributions
  • generous paid time off
  • 10 days paid holidays per year, 1 day floating holiday
  • paid time for staff development, exchanges and knowledge sharing

Salary: Salary is commensurate with experience and begins at $67,000 annually.

Deadline to apply: November 7, 2024

Submit your resume and cover letter to: admin@cccsf.us.