Senior Integrated Marketing Manager, Enterprise

4 weeks ago

New York, United States ALTANA Full time

Altana is the world's first Value Chain Management System, a collaborative, public-private network that enables customers to take command of their extended supplier and distribution networks from raw material origins to the sale of finished products. By applying artificial intelligence to the world's largest body of supply chain data, Altana reveals these previously opaque global networks and powers workflows across them. Customers like Boston Scientific, L.L.Bean, Maersk, US Customs and Border Protection, and the UK Department of Business and Trade use Altana to build secure, resilient, efficient, and sustainable global value chains.

We have built a fundamental understanding of how the world's economy works, and the implications for global resiliency, sustainability and opportunity are enormous. Backed by leading investors and used by the world's most important organizations, Altana's mission is to power a new era of globalization organized around trusted value chain networks.

This is a lofty mission, and our success depends on building a diverse, global team and creating an environment in which they can thrive. We operate in accordance with our values: we embrace reality as we work to change it; we focus on value creation, not capture; we foster diversity and embrace difference; and, we go on offense. When you join Altana, you'll be joining a vibrant, collaborative team working together to solve complex problems with the potential for global societal impact.

The Opportunity

We are seeking a proven Integrated Marketing Manager to help scale our Enterprise segment, including supporting priority industries such as retail, apparel, automotive, and logistics. You will be responsible for developing and implementing marketing strategies across channels and tactics that drive pipeline, build awareness, and accelerate opportunities to close. This is a new role and will be responsible for both actively deploying programs that contribute to pipeline goals as well as establishing this function within the organization. You will work closely with sales, product, and the marketing team to build and scale our marketing efforts. This role requires hands-on project management, excellent communication skills and collaboration with cross-functional teams, and a passion for data and insights as tools to fuel growth.

You Will:

  • Develop integrated marketing plans, channel plans, and demand generation campaigns designed to hit pipeline and revenue targets
  • Partner closely with sales and product teams to bring innovative campaigns and marketing initiatives to life across all channels with consistent brand and messaging
  • Manage daily marketing responsibilities, including reporting, building and maintaining marketing calendars, leading the development of integrated channel plans, and cascading go-live dates and shifts to timing to cross-functional teams in a timely manner
  • Own & drive execution within budget, logistics, timelines & vendor management
  • Manage budget and investment allocation across channels that maximize results
  • Own and maintain all necessary resources & decks in preparation of and for weekly cross-functional meetings and major marketing milestones
  • Lead post-campaign reporting, creating scorecards and cross-functional KPI reports to provide insights and learnings that help inform future strategies and marketing plans
  • Develop strong cross-functional relationships and participate as a solution-oriented team member
About You:
  • 5-7 years of relevant and related marketing experience, preferably in B2B technology
  • Consistent track record of developing integrated marketing programs that deliver on pipeline targets
  • Strong strategic and creative thinking coupled with a passion for storytelling
  • Customer-obsessed with a hunger to bring best-in-class marketing initiatives to life
  • A champion for data to help us measure success, iterate, and optimize
  • Curious and resourceful self-starter, with an ability to solve problems and seek new information
  • Extremely organized and adept at creating (and sticking to) timelines and driving best practices around process and efficiency
  • Detail-oriented and have excellent follow-through
  • Strong communication and stakeholder management skills
  • Excited about working in a dynamic environment, supporting initiatives across a wide variety of marketing disciplines, and building a world-class marketing team.
  • Proficient in Google Workspace, Excel, Slack, Hubspot, and reporting platforms
  • Available to travel up to 20% of the time
This role can be based in New York City or Washington, DC, and candidates must be based within commuting distance from our office in New York or Washington.

Why it's great to work at Altana
  • We love to collaborate, and we win as a team
  • We are committed to engineering excellence
  • We value personal and professional development
  • We learn from diverse backgrounds and perspectives
  • We impact the world, from enabling developing countries to identifying drug traffickers

At Altana, we believe that a diverse workforce enables greater creativity, performance, and adaptability. We're proud to be an equal opportunity employer and welcome you to join us as you are. Our employment opportunities and decisions are based on business needs and individual qualifications, without regard to race, color, religious creed, national origin, ancestry, age, physical or mental disability, medical condition, marital status, sexual orientation, gender identity or expression, genetic information, family care or medical leave status, military or veteran status, or any other characteristic protected by the laws or regulations in the areas in which we operate. We prohibit discrimination and harassment of any type, in any situation.

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