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Brand Manager

2 months ago

Kansas City, United States Flint Group Full time

Role: Brand Manager

Location: Kansas City

Investor: General Atlantic

About Flint Group

Headquartered in Kansas City and founded in 2019 by industry veterans Collin Hathaway (Chairman) and Trevor Flannigan (CEO), Flint Group is a leading platform providing high-quality HVAC, plumbing and electrical ("HVAC+") services to residential customers. Today, Flint is comprised of 10 longstanding market-leading brands across 8 primary markets in the U.S., including Seattle, Portland, Houston, Boston, Denver, Philadelphia, St. Louis, and Kansas City. The Company will continue to acquire and grow best-in-class local HVAC+ brands.

The HVAC+ residential services industry is estimated to be a ~$150B+ growing at a ~5% CAGR. The sector is largely non-discretionary due to the mission-critical nature of HVAC and plumbing systems. The HVAC+ market is highly fragmented with 70%+ of the market being served by independent contractors and mom & pop providers.

Flint has a proven track record of driving topline and earnings growth post-acquisition at the local level through: (i) investing in the local leadership team, facility and technology, (ii) optimizing business mix (e.g., adding service lines) and improving lead flow, (iii) leveraging economies of scale (e.g., OEM agreements, group purchasing), (iv) sharing best practices to improve performance, and (v) leveraging technology and analytics to measure KPIs, drive insights and increase accountability.

Position Overview

Reporting directly to Flint's VP of Marketing and will be responsible for supporting our General Managers and Marketing Coordinators in each market.

Role and Responsibilities:

  • Strategic Market and Brand Management
  • Serve as the marketing leader for a collection of brands within Flint Group, acting as the liaison for internal and external stakeholders.
  • Develop a comprehensive marketing strategy in collaboration with the GM, culminating in the creation of an annual budget.
  • Execute brand plans in accordance with the marketing calendar, ensuring alignment with overarching objectives.
  • Identify gaps and key areas of opportunity for improvement within brand strategies.
  • Improve the brand value through a variety of initiatives and support from the local teams.
  • Work closely with marketing coordinators and senior leadership at the brands and manage close relationships with strategic third parties.
  • Performance Analysis and Optimization
  • Maintain brand profiles, ensuring that key performance indicators (KPIs) are tracked and monitored routinely.
  • Collect and analyze marketing performance results to measure effectiveness and ROI.
  • Prepare monthly performance reports detailing key metrics and trends.
  • Communicate the progress of monthly initiatives to each brand, providing insights and recommendations for optimization.
  • Manage the marketing budget to maximize the ROI throughout the year.
  • Execution and Collaboration
  • Execute bi-weekly marketing meetings with each brand to discuss strategies, initiatives, and progress.
  • Manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
  • Coordinate meetings with vendors to facilitate partnerships and initiatives.
  • Review all brand creative and execute according to the established marketing plan.
  • Analyze clients' current marketing strategies and evaluate the success of each medium.
  • Identify industry marketing trends and incorporate relevant insights into brand strategies.
Target Profile

We seek a growth-oriented candidate with extensive marketing experience, especially in performance marketing, and strong analytical skills for optimizing strategies effectively.

Key Experience
  • 3-5 years of experience in marketing, with a strong emphasis on digital marketing strategies and execution.
  • Experience in project management, with the ability to manage multiple projects simultaneously and prioritize tasks effectively.
  • Proficiency in collecting, analyzing, and interpreting marketing data to drive actionable insights and recommendations.
  • Strong communication skills, with the ability to effectively communicate progress, results, and recommendations to stakeholders at all levels.
  • Familiarity with marketing tools and platforms, including analytics tools, project management software, and content management systems.
  • Experience in the home service space is valuable but not necessary.
Desired Competencies

The Brand Manager must be comfortable with coming into a young, high-growth lean business. The Brand Manager will need to be hands-on and willing to roll up their sleeves.
  • Analytical Skills: Proficiency in analyzing data and metrics to drive informed decision-making.
  • Collaboration: Strong interpersonal skills with the ability to collaborate effectively with cross-functional teams and external partners.
  • Adaptability: Ability to thrive in a fast-paced environment and adapt to changing priorities and circumstances.
  • Attention to Detail: Strong attention to detail, ensuring accuracy and quality in all marketing materials and initiatives.
  • Results-Driven: Commitment to driving results and achieving measurable outcomes.
  • Continuous Learning: Eagerness to stay updated on industry trends, best practices, and emerging technologies in marketing.