Marketing Digital Project Manager

1 month ago


Minneapolis, United States PAREXEL Full time

Home Based, US As Parexel's Digital Project Manager you will report into the Executive Director Marketing Strategy and collaborate closely with Parexel’s Corporate Marketing Team and Digital Agency-of-Record. The candidate will play a crucial role in developing and executing digital marketing projects and strategies to enhance our online presence. This position requires a highly organized individual who can balance a combination of collaboration with multiple cross-functional teams and strong project management skills, meticulous attention to detail, and excellent communication skills. Key Accountabilities: Execute digital marketing initiatives across digital channels, including web properties and events. Create efficient long- and short-term plans for digital project implementation that support company priorities. Manage the development of video messaging and on-site digital and touch screen experiences for events including tradeshows and customer receptions. Partner with external vendors and internal team members on branding for events. Maintain partnerships with marketing vendors to ensure alignment on current digital projects. Serve as a point of contact between digital vendors and other web property managers to coordinate web updates across properties as needed. Assist with educating and training internal team members on digital platforms and processes. Perform QA/testing of new and existing webpages and digital experiences to ensure proper interactivity, functionality, accessibility, data capture, etc. Execute regular content updates to digital platforms as needed including the company website and YouTube. Assist in vulnerability remediation and other technical upkeep for the company website including certificate renewals, server management, etc. Assist in reviewing and analyzing paid search & SEO campaigns, keywords, and overall performance. Perform competitive digital audits and reviews to make recommendations for improvements. Stay up to date on the latest web trends & digital marketing best practices and provide recommendations as needed. Consult on digital experience/video projects across the organization to provide visual guidance based on the Parexel brand guidelines and inform of best practices. Maintain ownership of various digital processes and process documentation as needed. Create marketing graphics, videos and interactive content as needed. Skills: Familiarity with popular open-source website content management systems (CMSs) preferred. Experience with graphic design and video editing software (ex: Adobe suite) preferred. Experience with web design and user interface design (ex: Figma, Adobe XD) Familiarity with using brand-related social media accounts to create an engaging user experience. Proficient use of HTML and CSS Excellent interpersonal, verbal, and written communication skills Ability to take direction from multiple requestors and coordinate simultaneous projects to align with required deadlines. Ability to manage multiple and varied tasks with enthusiasm and prioritize workload. Ability to review data and provide insights and recommendations for improved future performance. Ability to identify trends, risks, and opportunities to influence peers to produce desired results Ability to work in a fast-paced, ever-changing environment. Initiative-taker who produces ways to continuously improve things and become more efficient and effective. Knowledge & Experience: Minimum of 3-5 years’ experience working in Marketing, preferably with a focus on digital and sophisticated design-related activities Experience with Microsoft suite of products, digital marketing tools, website CMSs, and digital analytics platforms preferred. Experience with Adobe creative suite preferred Experience in CRO/Pharma/Life Sciences/Healthcare industries preferred. Problem-solving, organizational and project management skills are critical. Education: Bachelor’s degree in digital marketing, visualization, business, or related field preferred

#LI-REMOTE EEO Disclaimer Parexel is an equal opportunity employer.

Qualified applicants will receive consideration for employment without regard to legally protected status, which in the US includes race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. #J-18808-Ljbffr



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