Social Media Specialist

Salary: $26.78 - $38.02 Hourly Location : City of St. Cloud, FL Job Type: FULL-TIME Department: COMMUNICATIONS Division: COMMUNICATIONS Opening Date: 11/01/2024 Closing Date: Continuous FLSA: Non-Exempt Description The City of St. Cloud, FL is looking for a social media specialist to bring fresh perspective to our Communications team. Who you are: You understand how to leverage social media to reach our residents. You are skilled at creating engaging short-format video and social media graphics to support City events and initiatives. This could include anything from promoting our holiday events, to explaining fee adjustments or infrastructure projects. You understand ADA requirements for government social media. You can juggle multiple tasks and priorities. You monitor social media, determine which comments and posts require a response, and respond appropriately. Who you'll work with: St. Cloud is a rapidly growing city, with a population close to 70,000. Our Communications team consists of a Director, a Senior Public Information Manager, and two Media Services Engineers. As a team, we support all 14 City departments, the City Manager, and City Council. We handle media relations, internal and external communications, AV production, videos, social media, and podcasts. During emergencies such as hurricanes or other disasters, we support the Emergency Operations Center and the county Joint Information Center. We have a dynamic work environment that encourages creativity in how we tell the City's story. Interested in joining our team? Complete the application and let us know why you're the perfect fit. We look forward to chatting with you. WORK HOURS: VARIES The anticipated start date for this position is January 1, 2025 Duties and Responsibilities The functions listed below are those that represent the majority of the time spent working in this position. Management may assign additional functions related to the type of work of the position as necessary. Work with City departments to generate and schedule content to promote City events and activities. Produce professional-quality images, short-format video, and graphics to support City events and initiatives. Ability to quickly produce and edit content for social media. Maintain active presence for City on social media, ensuring we are the trusted source for information about what's happening at the City. Use standard measurement tools to evaluate the effectiveness of social media activity. Monitor and respond as appropriate to messages, comments, and questions on City pages and community pages. This position may be required to assist with emergency support functions in the event of a declared emergency and/or other emergency duties as assigned. Other duties as assigned. Minimum Education and Experience Requirements Minimum Education Graduation from an accredited college or university with a bachelor's degree in communications, Journalism, Graphic Arts, or related field. Minimum of 3 years of experience working professionally with social media; government social media experience strongly preferred. An equivalent combination of education, training, and/or experience may be considered. Experience Requirements Extensive knowledge of social media platforms Extensive knowledge of best practices for social media management Demonstrated experience editing video for social media Ability to plan, manage, and execute initiatives Time management, creativity, teamwork and the ability to meet deadlines Demonstrated ability to discern when to respond to social media comments and content, and how to respond appropriately Ability to use independent judgment, to work alone, and to work in a team Ability to perform in a fast-paced environment with tight deadlines Ability to adapt to changing priorities Must possess a valid Florida Driver License. Must have strong writing, spelling, and grammar skills Ability to speak, translate, and write English Spanish is desirable but not required. Knowledge/Skills/Abilities Physical Requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand. The employee is frequently required to walk; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to sit and taste or smell. The employee must frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. Work environment sometimes includes attending indoor and outdoor events, occasionally at construction/work sites. Occasionally responds to crime scenes, fires, or natural disasters. Work environment includes attending events after hours and/or on weekends. An Equal Opportunity Employer The City of St. Cloud is an equal opportunity employer that prohibits discrimination, harassment, or retaliation in all of its employment practices based on race, color, religion, sex, age, national origin, disability, veteran or family status, genetic information, or any other status or condition protected by applicable state or federal laws. The City participates in employment eligibility verifications through E-verify. Veteran's preference is given in accordance with Florida Law. City of St. Cloud Benefits Package We believe our City employees to be our most valuable asset. To attract and retain those employees, we offer a competitive wages and benefits package including on-the-job training, seminars, and performance appraisals. We invite you to look at the benefits the City of St. Cloud has to offer. We think you will find that the rewards of the job are equal to the challenge. All of our Full-time regular employees are eligible for the , which includes: On-Site Employee Health Care Center - free for employees and their dependents on the health insurance plan Paid Vacation Sick Leave (Ability to roll over from year to year) 11 Paid Holidays for General Employees and Police Officers- The Fire department employees can earn up to 156 holiday hours per fiscal year (prorated from the employee's start date). One (1) Floating Holiday for General Employees and two (2) for Police Officers. Medical and Dental Coverage Awards Programs Deferred Compensation Plan Discounted Automobile Insurance Employee Assistance Program Flexible Spending Account Flexible Work Schedules Holiday Bonus - subject to City Council approval Indianapolis Plan ( Police Officers ) Life and Accidental Death (One-time annual salary paid by City) Long Term Disability Coverage (paid by City) Management Leave Sick Leave Bank available for all employees - for Fire Union sick leave bank information, see (PDF) 01 Do you have a valid Florida Driver's License? Yes No 02 Which best describes your level of education? No High School Equivalency High School Diploma or Equivalency Associate's Degree Bachelor's Degree Master's Degree 03 Please provide links to a representative sample of social media sites you currently manage 04 Please provide links to a representative sample of Reels you have created for social media sites you manage. 05 Please list any ICS courses you have completed. 06 Please provide a link to a Reel describing what you would bring to this position. Required Question