Associate Manager, Media and Digital Planning

1 week ago

St Louis, United States Energizer Holdings Full time

What you'll love about this job:

  • Fully Remote
  • Cross Functional Team
  • Room for Growth
This is Energizer Holdings, Inc.:

Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization we win together, while serving each other, with a willingness to act boldly, all while doing right. Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared mission and purpose make us one team. Because were a global organization, you will always have opportunities to learn, grow and develop in your career. We support flexible working arrangements wherever possible.

Position Summary:

Energizer is seeking a qualified candidate to expand its in-house media capabilities. The Associate Manager, Media and Digital Planning role is part of the Energizer Global Media team and reports to the Sr. Manager, Media and Digital Planning. This role involves working across the global organization and requires expertise in digital media, experience in e-commerce, strategic thinking, agility, collaboration, and creativity. The colleague will be responsible for developing strategy, setting up, optimizing, and reporting on all in-house media campaigns. They will also assist in managing the Armor All campaign and exploring emerging media opportunities such as shoppable commerce, DTC media tests, Google Manufacturer Center, Amazon DSP, and more. In addition, the colleague may help with setting up Amazon attribution links, pulling screenshots, and managing organic social & influencer programs. The colleague will collaborate with Digital Economy and Shopper Marketing teams to ensure that investments are aligned along the path to purchase, aiming to enhance product visibility and conversion. An ideal candidate should demonstrate a strong passion for digital media planning and execution, a desire to be creative, and the ability to think outside of the box. They should also possess strong analytical skills to review multiple metrics, draw insights, and align with business strategies. Adaptability to new technologies and alignment with the team culture to deliver results are also crucial. A firm understanding of auction-based search bidding is strongly preferred.

Responsibilities:
  • Support Media and Digital Center of Expertise, including strategy and planning efforts
  • Drive cross-category media campaign discussions to identify opportunity areas and drive collaboration across categories, brands, and channels
  • Drive agency coordination and media buying activities
  • Responsible for set up, tracking, optimization and reporting of all in-house media campaigns
  • Responsible for Auto search strategy, inclusive of PLA, as well as sharing search best practices
  • Assists in management of Armor All national media, ensuring retailer/lower funnel plans connect to national
  • Plays key role in emerging media opportunities, inclusive of but not limited to: shoppable commerce, DTC, etc.
  • Identify trends/insights to optimize media spend and performance, develop conversion points and optimize user funnels
  • Owns search agency relationships and partners to drive execution in alignment with strategy
  • Conducts regular performance reporting to account teams in weekly and bi-weekly meetings
  • Performs periodic performance reporting through analytics and KPIs to the leadership
  • Works to resolve day to day search media issues, interfacing with search media agencies, vendors and internal stakeholders
  • Identifies new and creative growth strategies in search and shoppable commerce space
  • May also perform additional duties as assigned, inclusive of but not limited to: hybrid work between brand and media, influencer management, trafficking, etc.
  • CPG background preferred
  • Exposure and understanding of global marketplace dynamics and considerations
  • Demonstrable experience in Amazon Advertising, Walmart Advertising, and other retail auction based PPC and DSP advertising products
  • Demonstrable experience in leading digital marketing campaigns
  • Exposure and understanding of ecommerce retail business including item setup, product detail page content, and inventory impacts to media
What we are looking for:
  • 4-year degree required with an emphasis on Business, Marketing
  • Minimum 3-5 years experience in media planning and buying, specifically in the digital space and/or Energizer specific business/systems experience
  • Strategic thinker, strong analytical capabilities and ability to review KPIs, develop insights, make connections with different results and tie it back to the business strategy and objectives, team player
  • Experience developing, planning, and defending rationale for paid search investments by region and customer
  • Ability to take initiative and self-direct
  • Strong attention to detail
  • Ability to effectively work cross-functionally and communicate to internal and external teams
  • Nimble and agile approach to adjust to changing consumer preferences and business strategies
  • Produce high-quality work in a fast-paced dynamic environment
  • Proactive and solution oriented with a strong sense of urgency
  • Curiosity for the ever-changing media landscape, dynamic nature of ecommerce business model, and a passion for understanding and staying ahead of the trends


Come join us:

Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, veteran status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.

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