![Free Fly Apparel](https://media.trabajo.org/img/noimg.jpg)
Social Media Manager
2 months ago
About Free Fly:
Free Fly Apparel is a Charleston, SC-based performance clothing company specializing in unique bamboo material blends. Before launching in 2011, we spent over two years of research and development to come up with the softest performance fabrics imaginable. Our design philosophy is anchored in fun and adventure while superior design and craftsmanship remains our focus. Whether you're on the water, exploring the mountains or hitting the gym, we're confident this will quickly become your favorite shirt. Free Fly's products are sold throughout 400+ specialty stores (domestic and international) and they are also available through our website at www.freeflyapparel.com .
The
Social Media Manager
develops and executes our social media strategy to engage with our audience, build and foster community, and drive brand awareness and loyalty. You will work closely with the marketing team to create compelling content, manage social media campaigns, and analyze performance metrics to optimize our social media activities.
Crucial to this role is the ability to understand Free Fly’s brand, consumer, creative tone and aesthetic. This position will need to learn the Free Fly brand better than anyone on the team as they plan, manage, and create social posts that meet the expectations of our consumers.
Job Tasks and Responsibilities
Develop and implement a comprehensive social media strategy aligned with our business goals and marketing objectives
Identify target audiences and create engaging content tailored to each platform (Facebook, Youtube, Tiktok, Twitter, Instagram, LinkedIn, etc.)
Create, curate, and schedule high-quality, engaging content (text, images, videos) across all social media channels
Collaborate with the creative and content teams to produce authentic, premium, and brand right content that resonate with our audience
Write and edit compelling copy that reflects our brand voice and drives engagement
Monitor and respond to comments, messages, and mentions in a timely and professional manner
Foster and grow an active online community by initiating conversations and engaging with followers
Identify and engage with influencers and brand advocates to amplify our reach
Plan, execute, and manage social media campaigns and promotions to support product launches, events, and other marketing initiatives
Integrate into brand marketing campaigns with writing briefs and strategies that clearly direct other teams to execute social media strategy
Track and report on campaign performance, providing insights and recommendations for improvement
Analyze social media metrics to measure the effectiveness of our social media strategy and content
Prepare regular reports on social media performance, including key metrics, trends, and insights
Use data-driven insights to refine and optimize our social media activities
Stay up-to-date with the latest social media trends, tools, and best practices
Explore new social media platforms and opportunities to expand our online presence
Continuously seek ways to innovate and improve our social media efforts
Minimum Qualifications
3 years of relevant experience
Bachelor’s Degree in related field
Proven experience as a Social Media Manager or in a similar role, with a strong portfolio of successful social media campaigns
Proficiency in social media management tools (e.g., Hootsuite, Metricool, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights)
Strong understanding of social media platforms, algorithms, and best practices
Experience with paid social media advertising preferred
Experience with content and creative production preferred
Required Competencies
Creative thinking and a keen eye for design and aesthetics
Ability to work independently and collaboratively in a fast-paced environment
Strong organizational and time-management skills
Excellent writing, editing, and communication skills
Relational and positive attitude
Ability to multi-task
Highly organized and detail-oriented
Team player
Strong communication skills and writing experience
Free Fly is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace for all employees.
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