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Digital Marketing Specialist

3 months ago

Pleasant Grove, United States Holt of California Full time

Holt of California is proud to be part of the elite group of Caterpillar dealers worldwide. We sell, service, and rent a wide-variety of equipment Including Large and Small Construction Tractors, Forklifts, and Prime/Stand-by-Power Generation.THIS POSITION IS LOCATED IN PLEASANT GROVE CA.POSITION SUMMARYThe Digital Marketing Specialist position is responsible for creating a digital strategy with the marketing team that will increase qualified leads into the sales funnel, analyzing digital results and make recommendations to drive better results, develop marketing automation campaigns and provide innovative ideas for enhancing marketing campaigns. This role is also responsible for developing and optimizing digital marketing assets, applications, processes, and campaigns to enhance the sales and marketing strategy for all divisions.QUALIFICATION REQUIREMENTSTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.ESSENTIAL FUNCTIONSOversees the strategic development and day-to-day execution of digital campaigns through marketing automation programs and activities that align with the company and division marketing objectives.Supports the function of marketing automation programs including setup, maintenance, targeting, testing, development, and optimization of campaigns.Recommends technical solutions and provides ideas for enhancing marketing programs.Reviews digital marketing reports and analytics.Coordinates with marketing specialists and divisions to strategize marketing plans based on KPI analysis and ROI measures.Monitors daily digital marketing campaigns and webpage metrics to determine the effectiveness of SEO solutions.Maintains knowledge of market, social media, and industry trends.Adapts marketing strategies based on evolving audience preferences and trends.Other marketing duties as assignedSKILLS & ABILITIESTeamwork - Exhibits objectivity and openness to other views, gives and welcomes feedback and contributes to building a positive team environment.Oral Communication - Strong phone prospecting and marketing skills; communicate clearly and conciseSales and Marketing - Ability to reach prospects creatively, identify decision makers, handle objections positively and professionallyWritten Communication - Writes clearly and informatively, edits work for spelling and grammar, presents numerical data effectively, able to read and interpret written information.Quality - Demonstrates accuracy and thoroughness, looks for ways to improve and promote quality, applies feedback to improve performance, monitors own work to ensure quality.Accountability - Accepts responsibility for mistakes or problems; maintains ownership of assigned tasks.Attitude - Demonstrates a positive attitude and supports the organization's mission, vision and values, such as honesty and integrity.Safety and Security - Observes safety and security procedures.Systems and Software - Ability to utilize computers, software programs (ie. Office 365, Web mail, ERP systems, CRM Systems etc.)Specialty Software - Experience with Adode Creative Suite products and Hubspot or equivalentQUALIFICATIONSAccountability - Ability to accept responsibility and account for his/her actions.Accurate - Ability to perform work accurately and thoroughly.Analytical Skills - Ability to use thinking and reasoning to solve a problem.Assertiveness - Ability to act in a self-confident manner to facilitate completion of a work assignment or to defend a position or idea.Communication - Clear and concise, active listener, confident and friendlyCustomer Oriented - Ability to take care of the customers' needs while following company procedures.Detail Oriented - Ability to pay attention to the minute details of a project or task.Organized - Possessing the trait of being organized or following a systematic method of performing a task.Problem Solving - Ability to find a solution for or to deal proactively with work-related problems, ability to calculate figures and amounts, such as percentages, interest etc.EDUCATION AND/OR EXPERIENCERequires an Associates or Bachelors degree in Marketing. Education may be substituted by 4 to 5 years job experience in marketing automation, digital marketing, marketing or equivalent combination of education and experience.CERTIFICATES, LICENSES, REGISTRATIONSMust have a valid driver license and a clean DMV report.PHYSICAL DEMANDSThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is regularly required to use hands and fingers to handle and feel objects, tools, controls and to reach with hands and arms. The employee is also regularly required to talk and hear. The employee is occasionally required to stand, walk, and sit.The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 50 pounds.WORK ENVIRONMENTThe work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.while performing the duties of this job, the employee is occasionally exposed to fumes or airborne particles.The noise level in the work environment is usually moderate to loud.COMPENSATIONWage Range: $67,000 to $80,000 AnnuallyPay Range Dependent on Knowledge, Skills, and Ability.WHY WORK FOR HOLT OF CALIFORNIA?Competitive hourly rate of pay with excellent company paid benefits including medical, dental, vision, life insurance, long-term disability, 401(k), profit sharing, nine paid holidays, paid vacation, and paid sick time. Career advancement opportunities and ongoing professional development.Apply at www.holtca.comHolt is an Equal Opportunity Employer M/F/V/DV. Holt provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, age, national origin, physical or mental disability, all applicable veteran status or disabled veteran status.Privacy PolicyEqual Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)