Digital Marketing Specialist

8 hours ago


Point Pleasant Beach, New Jersey, United States Adapting Social Full time
About Adapting Social

We are a design, marketing, and creative agency that thrives on entrepreneurial spirit and ambition. Our company culture is built on the foundation of talented individuals working together as a team to achieve success.

Our mission is to support and serve small businesses around the world while fostering a culture that allows our team to be creative and happy.

Job Description

**Digital Ads Expert Role**

The Digital Ads Expert will be responsible for managing multiple client advertising campaigns, developing digital ad campaign strategies, and recommending and tracking budgets. This role requires a strong understanding of digital marketing principles and the ability to analyze and optimize ad campaigns to increase return on investment (ROI).

**Key Responsibilities**

  • Develop and implement PPC strategies on Google, Facebook, Instagram, and LinkedIn to increase online visibility and conversions.
  • Manage all aspects of Google Ad campaigns and Facebook ad campaigns, including ad creation, targeting, and budgeting.
  • Analyze and optimize ad campaigns to increase ROI and improve campaign performance.
  • Provide internal support to team members managing various marketing campaigns.
  • Communicate with clients to understand their marketing goals and develop strategies to achieve them.

**Requirements**

  • Bachelor's degree in digital marketing or a related field.
  • Proven experience with digital marketing platforms, including Google Ads and Facebook Ads.
  • Strong understanding of search engine optimization (SEO) and search engine marketing (SEM) principles.
  • Ability to analyze data and make informed decisions to optimize ad campaigns.
  • Excellent communication and project management skills.

**What We Offer**

  • Unlimited vacation time.
  • Gladiator of the Year award with a $3,000 vacation package.
  • Winter break from Christmas to New Year's.
  • Generous holiday observances, including your birthday.
  • 10% salary increase per annum.
  • $10,000 bonus after 5-year anniversary as a full-time employee.
  • Rewards for every work anniversary.
  • 401k plan with company 2% matching after 12 months of full-time employment.
  • Remote and hybrid working model.
  • Comprehensive insurance plans.
  • 12 weeks of parental leave (adoption, fostering, and surrogacy included).
  • Access to family building and fertility benefits (up to 100% coverage).
  • Bereavement leave: pregnancy loss.
  • Bereavement leave: family loss.
  • Pet insurance.
  • Auto insurance with Farmers Insurance.
  • Home insurance with Farmers Insurance.
  • Identity theft protection with TransUnion.
  • Health and wellness reimbursement.
  • Education benefits.


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