Social Media Manager

4 days ago

Boston, United States EnergySage Full time

Social Media Manager

The Social Media Manager at EnergySage is the individual contributor responsible for executing social media efforts across channels, including driving the social editorial calendar, fostering community management, analyzing and optimzing social performance, supporting brand influencer partnerships and employee advocacy programs, as well as contributing to integrated marketing and PR campaigns.

What You’ll Do:

Reporting to the Head of Brand and Communications, you will execute and contribute to EnergySage’s social media strategy and content, increasing awareness and perception of as well as business impact for the EnergySage brand among consumers, businesses, partners, and the clean energy industry at large.

Social media strategy

Support the creation of a comprehensive social media strategy to increase brand awareness and engagement and drive business impact

Develop and maintain a social media content calendar across channels that aligns with broader content strategy, PR and marketing campaigns, business initiatives, key events, seasonality of the industry, as well as culture and current events

Social media content creation

Develop social-first content, including text, short-form video, and graphics, for all social channels

Partner with Design to create and scale content creation

Craft and schedule posts across channels

Community management

Create strategy for community management across the various channels, including the development of a social response matrix and proactive approach

Engage with the online community, respond to comments, and manage online reputation

Develop ways of working across the organization for areas of overlap including insights, customer service, and tech/product issues

Identify opportunities to leverage user-generated content and encourage community participation in collaboration with Lifecycle

Advocacy & Partnerships

Support the operations of an expanded brand partnerships and influencer program

Liaise with partner teams for cross-sharing opportunities

Grow adoption of employee and executive advocacy program

Analytics & Platforms

Analyze social media performance on set cadences

Adhere to marketing best practices including campaign tracking

Serve as the go-to contact for social media management tool Sprout and access to native channels

Stay up to date with the latest trends, functionality, and seasonal opportunities across the social landscape

What We Look For

5+ years experience managing social media platforms for a brand or organization, ideally B2C

A self-starter who’s comfortable operating in a fast-paced environment, balancing multiple projects, and managing ambiguity

Media- and culture-savvy, knowing the best way to deliver the best idea at the right time

Intimate knowledge of in-app creator tools across social platforms and proficient in video editing software

Excellent written and verbal communication skills

Strong storytelling ability to synthesize complex subjects and brand priorities into easy-to-understand creative, social-first content

Analytical mindset with the ability to interpret metrics to inform social optimization strategies

Highly collaborative and can work effectively with cross-functional teams and external partners

Strong organizational and project management skills

Understanding of related marketing principles and best practices, including PR, SEO, paid social, and content distribution strategies

Hands-on experience with a social media management tool, Sprout is a plus

Previous experience in the renewable energy or sustainability industry is a plus

Bachelor’s Degree in marketing or communications or equivalent experience

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