Social Media Manager

4 weeks ago

Boston, United States GBH Full time

DEPARTMENT OVERVIEW

FRONTLINE is PBS’s flagship investigative documentary series, exploring the issues of our time through journalism that speaks truth to power.

We have won every major journalism and broadcasting award, including Emmy Awards and Peabody Awards. Today our dedicated cadre of reporters, producers and digital makers report across platforms — from our documentaries to transmedia projects. In an age of 24/7 breaking news, we remain dedicated to thoughtful, incisive accountability journalism.

As a member of public media, it is a core part of our mission to reflect the diverse perspectives of all the people we serve, while grounding our work in an understanding of how forces, including racism, sexism, and classism, have shaped American life and institutions. We seek both to foster a work environment and to produce journalism that values inclusiveness and reflects the broad perspectives of the American public, from all racial, ethnic, religious, and socioeconomic backgrounds, sexual orientations, gender identities and functional limitations, particularly those from historically underrepresented communities.

JOB OVERVIEW

FRONTLINE is seeking a Social Media Manager to manage daily posting on its social media accounts, someone who will work on keeping FRONTLINE’s current social media audiences engaged but be a collaborative innovator on tactics that will attract new audiences. A priority focus for this role will be creating social media assets and audience growth tactics for FRONTLINE’s newest initiative, FRONTLINE Short Docs. This role is part of FRONTLINE’s audience development team and reports to the Director of Audience Development.

RESPONSIBILITIES

  • Manages daily posting to FRONTLINE’s social media accounts, prioritizing Instagram, Tik Tok, LinkedIn, Threads, Facebook and X (formerly known as Twitter).
  • Creates social media content (video, graphic, text and combinations thereof) which promote FRONTLINE documentaries, projects, podcasts, digital stories, announcements and awards.
  • Manages social media campaigns for tentpole initiatives, including collaborations with PBS and other editorial partners.
  • Writes SEO-friendly headlines, video titles, video descriptions and additional copy that align with FRONTLINE editorial guidelines and are optimized for individual social media platforms.
  • Work with FRONTLINE’s editorial team to ensure that all social media copy and assets are approved for publication.
  • Create, maintain, and share a social media content calendar, ensuring that the most up-to-date publication schedule for FRONTLINE initiatives is represented.
  • Identify opportunities for community engagement with our social media audiences and devise response tactics.
  • Devise and manage social media activations focused on audience engagement (moderating livestream chats, social media Q&A’s, etc.).
  • Create and distribute to stakeholders social media assets and toolkits for each FRONTLINE episode and initiative.
  • Is the social media liaison for FRONTLINE to PBS and other partners.
  • Work with the audience development team to identify, vet and strategize use of social media influencers.
  • Creating social media content for FRONTLINE executives as needed.
  • Monthly and quarterly reports on FRONTLINE’s social media analytics and trends.

SKILL SET

  • Proven success managing social media accounts for news organizations.
  • Strong news judgment.
  • In-depth knowledge of social media best practices, tools and trends.
  • Strong writing skills, with the proven ability to discern voice and tone.
  • Strong social media video editing skills, with published clips for established social media platforms.
  • Strong aesthetic eye for social media graphics and the ability to work in Photoshop and Canva. Illustrator is a plus.
  • Experience with social media analytics and publishing tools (Sprout, native platform analytics and scheduling, Google Analytics, etc.)
  • Strong presentation, communication, and organization skills.

EDUCATION AND EXPERIENCE

  • A minimum of 3 – 5 years of relevant experience, preferably with a major news organization.
  • Bachelor’s degree or equivalent work experience required.

JOB SPECIFICS

Staff position

Hybrid position

LOCATION

Boston, MA/1 Guest Street

  • Social Media Manager

    2 months ago

    Boston, United States Gupta Media Full time

    Gupta Media is looking for an experienced and passionate storyteller to help our clients amplify their brands. As a Social Media Manager, they will be responsible for supporting clients' organic social media and influencer marketing efforts, their effective execution, and measurement of success. As an expanding discipline within the Gupta Media...

  • Social Media Manager

    3 weeks ago

    Boston, United States Gupta Media Full time

    Gupta Media is looking for an experienced and passionate storyteller to help our clients amplify their brands. As a Social Media Manager, they will be responsible for supporting clients' organic social media and influencer marketing efforts, their effective execution, and measurement of success. As an expanding discipline within the Gupta Media...

  • Social Media Manager

    1 week ago

    Boston, United States Gupta Media Full time

    Job Description Job Description Salary: Gupta Media is looking for an experienced and passionate storyteller to help our clients amplify their brands. As a Social Media Manager, they will be responsible for supporting clients' organic social media and influencer marketing efforts, their effective execution, and measurement of success. As an expanding...

  • Social Media Manager

    1 month ago

    Boston, United States Gupta Media Full time

    Job DescriptionJob DescriptionSalary: Gupta Media is looking for an experienced and passionate storyteller to help our clients amplify their brands. As a Social Media Manager, they will be responsible for supporting clients' organic social media and influencer marketing efforts, their effective execution, and measurement of success.As an expanding...

  • Social Media Manager

    2 days ago

    Boston, United States Gupta Media Full time

    Job DescriptionJob DescriptionSalary: Gupta Media is looking for an experienced and passionate storyteller to help our clients amplify their brands. As a Social Media Manager, they will be responsible for supporting clients' organic social media and influencer marketing efforts, their effective execution, and measurement of success.As an expanding...

  • Social Media Manager

    11 hours ago

    Boston, United States Gupta Media Holdings LLC Full time

    Gupta Media is looking for an experienced and passionate storyteller to help our clients amplify their brands. As a Social Media Manager, they will be responsible for supporting clients' organic social media and influencer marketing efforts, their effective execution, and measurement of success. As an expanding discipline within the Gupta Media...

  • Senior Social Media Strategist

    2 weeks ago

    Boston, United States Gupta Media Full time

    Gupta Media is looking for an experienced and passionate storyteller to help our clients amplify their brands. As a Social Media Strategist, they will be responsible for our clients' organic social media marketing efforts, their effective execution, and measurement of success. As an expanding discipline within the Gupta Media organization, our ideal person...

  • Senior Social Media Strategist

    3 weeks ago

    Boston, United States Gupta Media Full time

    Job DescriptionJob DescriptionSalary: Gupta Media is looking for an experienced and passionate storyteller to help our clients amplify their brands. As a Social Media Strategist, they will be responsible for our clients' organic social media marketing efforts, their effective execution, and measurement of success.As an expanding discipline within the...

  • Senior Social Media Strategist

    3 days ago

    Boston, United States Gupta Media Full time

    Job DescriptionJob DescriptionSalary: Gupta Media is looking for an experienced and passionate storyteller to help our clients amplify their brands. As a Social Media Strategist, they will be responsible for our clients' organic social media marketing efforts, their effective execution, and measurement of success.As an expanding discipline within the...

  • Senior Social Media Strategist

    11 hours ago

    Boston, United States Gupta Media Holdings LLC Full time

    Gupta Media is looking for an experienced and passionate storyteller to help our clients amplify their brands. As a Social Media Strategist, they will be responsible for our clients' organic social media marketing efforts, their effective execution, and measurement of success. As an expanding discipline within the Gupta Media organization, our ideal person...

  • Social Media Manager

    3 weeks ago

    Boston, United States Alira Health Full time

    Join our global team dedicated to innovation and initiative, where physical walls and different time zones don't limit, but encourage, collaboration. Where all contributions and new ideas are explored with an open mind and work is driven by our shared values: be courageous, be accountable, be honest, be inclusive and elevate others.Job Description SummaryThe...

  • Social Media Manager

    3 weeks ago

    Boston, United States AURA Devices Full time

    At AURA Devices we're building products that help amateur and professional athletes to push their limits and go beyond. We're a team of professionals that make new instruments to track, analyze, and improve your fitness performance. Our state-of-the-art core technology of bioimpedance analysis provides information about hydration levels and body composition...

  • Social Media Manager

    2 weeks ago

    Boston, United States AURA Devices Full time

    At AURA Devices we're building products that help amateur and professional athletes to push their limits and go beyond. We're a team of professionals that make new instruments to track, analyze, and improve your fitness performance. Our state-of-the-art core technology of bioimpedance analysis provides information about hydration levels and body composition...

  • Social Media Manager

    1 day ago

    Boston, United States AURA Devices Full time

    At AURA Devices we're building products that help amateur and professional athletes to push their limits and go beyond. We're a team of professionals that make new instruments to track, analyze, and improve your fitness performance. Our state-of-the-art core technology of bioimpedance analysis provides information about hydration levels and body composition...

  • Social Media Manager

    2 weeks ago

    Boston, United States Alira Health Full time

    Join our global team dedicated to innovation and initiative, where physical walls and different time zones don't limit, but encourage, collaboration. Where all contributions and new ideas are explored with an open mind and work is driven by our shared values: be courageous, be accountable, be honest, be inclusive and elevate others. Job Description Summary...

  • Social Media Manager

    2 weeks ago

    Boston, United States Alira Health Group Full time

    Join our global team dedicated to innovation and initiative, where physical walls and different time zones don’t limit, but encourage, collaboration. Where all contributions and new ideas are explored with an open mind and work is driven by our shared values: be courageous, be accountable, be honest, be inclusive and elevate others. Job Description...

  • Social Media Manager

    3 weeks ago

    Boston, United States Boston Red Sox Full time

    DEPARTMENT OVERVIEW: The Boston Red Sox Marketing Department is focused on supporting ticket sales and organizational initiatives through digital advertising, email marketing, promotions, and social media channels for the organization. We showcase both on-field and off-the-field products including player marketing, online game coverage, broadcast support,...

  • Social Media Manager

    1 week ago

    Boston, United States Boston Red Sox Full time

    DEPARTMENT OVERVIEW: The Boston Red Sox Marketing Department is focused on supporting ticket sales and organizational initiatives through digital advertising, email marketing, promotions, and social media channels for the organization. We showcase both on-field and off-the-field products including player marketing, online game coverage, broadcast support,...

  • Social Media Manager

    2 weeks ago

    Boston, United States AEG Full time

    In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen. DEPARTMENT OVERVIEW: The Boston Red Sox Marketing Department is focused on supporting ticket sales and organizational initiatives through digital advertising, email marketing, promotions, and...

  • Social Media Manager

    3 days ago

    Boston, United States Trio Development Full time

    Trio Development is seeking an experienced and creative Social Media Manager to join our growing team, elevate our brand, and gain a following. As a social media manager you will be in charge of all aspects of social media management, content, design, writing, and implementation across all platforms. This is a job that can mostly be done from home, but may...