Marketing Specialist

4 weeks ago

White Plains, United States Specialty1 Partners Full time

Our office, Westchester Implant and Oral Surgery Group, is seeking a Marketing Specialist to join our busy specialty practice. We are seeking a Marketing Specialist to join our team and assist in managing the company’s internal and industry events. The Marketing Specialist must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines. Daily responsibilities will consist of a variety of activities, with a primary focus on event planning and execution, including sharing content within social media. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media. Your Responsibilities

Develop a marketing communications plan including strategy, goals, tactics, and budget Build relationships with existing and new patient referral sources to increase patient volumes Define and direct social media strategy and content to engage with both referring general dentist offices as well as patients Structure and execute a referral marketing plan, including optimization and direct leadership of in-person visits to existing and potential referring dentist offices for all assigned locations Determine the most efficient and effective communications and drop-off “gifts” for various dental offices based on current and potential revenue being generated from each referring dentist Directly either purchase or create the drop-off items (e.g., gift baskets) for referring general dentist offices and order/coordinate other in-office appreciation events (e.g., catered lunches) Develop and execute all referral-related events such as lunches for doctors with referring general dentists, offsite appreciation events for general dentist offices with high volume of patient referrals (e.g., evening event) Develop local media relations strategy, seeking high-level placements in local print, broadcast and online media Manage local digital media assets, including locations website and social media accounts Coordinate all public relations activities as needed Monitor, analyze and communicate Marketing results on a monthly basis Develop and maintain a keen understanding of industry and local market trends affecting patient flow into assigned locations and identify recommended marketing changes in response to these business changes to ensure the required volume of patients to support the business needs As one of the essential members of the team, you will also help to facilitate/coordinate other responsibilities as assigned. Your Background

1+ years of face-to-face marketing BA/MA degree in Marketing, Advertising, Communications or a related discipline Proven track record designing and executing successful marketing campaigns at a local level Prior experience within the dental industry preferred; experience within specialty dentistry a plus Prior B2C and B2B marketing experience preferred Solid experience with social media including Facebook, LinkedIn, etc. If this sounds like you, you will fit right in with the team Why You Should Join Our Team

A career with us is a chance to work with everyone involved in the future of Specialty dental care. Dental Assistants, Sterilization Technicians, Specialists, Office Managers, Patient Care Coordinators and many more all work together to improve the patient care experience and great clinical results. We strive to build and maintain an environment where employees from all backgrounds are valued, respected, and have the opportunity to succeed. You will also find a culture of continuous learning and a commitment to supporting our team members in all aspects of their lives—at home, at work and everywhere in between. Your Benefits & Perks

BCBS High Deductible & PPO Medical insurance Options VSP Vision Coverage Principal PPO Dental Insurance Complimentary Life Insurance Policy Short-term & Long-Term Disability Pet Insurance Coverage 401(k) HSA / FSA Account Access Identity Theft Protection Legal Services Package Hospital/Accident/Critical Care Coverage Paid Time Off Diverse and Inclusive Work Environment Strong culture of honesty and teamwork

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