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Director, Product Marketing

4 months ago

Farmingdale, United States Publicis Media Full time

Job Description

Publicis Media is looking for a strategic, hands-on, and collaborative Director of Product Marketing within the technology practice. This senior-level role is ideal for experienced marketers excited shape product go-to-market activities, and lead different strategic product marketing activities on a portfolio level.

You'll leverage knowledge of the media and advertising landscape to serve as a strategic partner working with Product Management, Client Success, and Support to grow the product journey. You'll serve as the trusted voice and face of your product, communicating with senior management and agency stakeholders.

You'll lead projects across the wider portfolio and implement fresh frameworks to help take our product marketing team's work to the next level. We're always looking for new ideas and fresh approaches to how we work

You are equally comfortable digging "into the weeds" or tailoring messages to a 50,000ft overview based on the audience.

You will report to Senior Vice President, Product Marketing.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Responsibilities:

Develop expertise in set of products to express core value propositions, functionality, and benefits to audiences of varied levels

Manage end-to-end product marketing projects in assigned domain and across the portfolio to grow product marketing team goals

Lead compelling product demonstrations and support enablement activities to onboard new users, explain nuanced functionality and lead continued adoption

Promote products, solutions and best practices serving as ambassador for technology capabilities within Publicis Media

Strategize, develop suite of product content including presentations, webpages, user guides, videos, FAQs, and related collateral

Collaborate with teams (product development, program management) to make recommendations on marketing-related activities

Work amidst to translate technical concepts into simple, easy-to-understand messaging and storytelling to help other teams

Distill user feedback and provide applicable recommendations on positioning, messaging, and product development to inform ongoing planning

Research industry and competitive landscape combining insights to inform product positioning and wider organization

Manage deliverables across simultaneous projects with many moving parts

Mentor members of the product marketing team