Brand Marketing Manager

2 weeks ago

Berkeley, United States Prime Roots Full time
Prime Roots is seeking a seasoned Brand Manager to develop and implement strategies for brand growth. In this role, you'll own the strategy and implementation of Prime Root's consumer and trade marketing plans. As Prime Roots continues to grow, you'll research and analyze opportunities for future brand growth, and create campaigns to advance our brand positioning and communication.

What you'll do:

  • Develop and implement a full growth go-to-market launch strategy for Prime Roots across PR, brand partnerships, consumer engagement, and event strategies
  • Be responsible for in-store merchandising and brand look and feel across all channels and accounts and be a support system to the sales team
  • Responsible for all brand content and digital strategy
  • Responsible for the marketing calendar (trade and consumer)
  • Interface with our retail and food service partners on collaborations as well as activations including sampling
  • Control messaging strategy for new products in online and retail channels, including strategy for ad copy, POS merchandise, retail programs, and sales kits
  • Leverage consumer and industry insights to develop more powerful consumer communications, brand programming, and new products
  • Analyze and interpret market trends, syndicated data, and consumer research to track brand performance and inform better sales and marketing team decisions
  • Track and manage the marketing budget to ensure the company hits its annual business plan goals
  • Develop new insights into solutions that result in organizational improvements
  • Directly train and manage the day-to-day marketing team

Requirements

  • A Bachelor's or Master's in marketing, business administration, or a related field (MBA preferred)
  • 5 - 10 years of general marketing experience
  • You have a demonstrated track record of bringing products to the market
  • Experience with consumer brands is a must, preferably within food
  • You are a rockstar communicator who can collaborate with and get buy-in from multiple stakeholders across different teams
  • You are a risk-taker, you enjoy taking a strategic, data-driven approach to solving problems
  • You're familiar with reading and analyzing consumer insights and trends
  • You're able to be resourceful and excited about grassroots growth and the opportunity to establish a brand
  • A fast-paced startup environment sounds like home

Benefits

  • Opportunity to work in a fast-growing innovative food startup
  • Competitive compensation and equity
  • Excellent growth and advancement opportunities
  • Collaborative working environment
  • Medical, Dental and Vision Insurance
  • FSA, HSA, and Commuter Benefits Accounts
  • 401k
Prime Roots is an equal-opportunity employer and we value diversity and inclusiveness. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. About Prime Roots: Prime Roots (formerly Terramino Foods) is a venture-backed San Francisco Bay Area-based food company that is mission and community-driven. Prime Roots grows and uses a fungi super protein to make delicious and ultra-sustainable food products. The work of the Prime Roots team has been featured in publications such as The Wall Street Journal, Fast Company, Forbes, Food and Wine, and more. Plant Your Roots with Us Prime Roots is a pioneering force in the food industry, introducing an exciting range of plant-based deli meats that are revolutionizing the way people experience protein alternatives. With a deep-rooted commitment to sustainable practices and exceptional taste, Prime Roots presents a selection of plant-based deli meats that cater to both discerning palates and environmental consciousness. #J-18808-Ljbffr

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