Merchandising Marketing Manager

4 weeks ago

Berkeley, United States PRIME ROOTS Full time
Merchandising Marketing Manager at Prime Roots

Prime Roots is on the lookout for a Merchandising Marketing Manager who is deeply passionate about driving change in the plant-based food industry. This individual will play a pivotal role in advancing in-store excellence and consumer engagement through creative merchandising, comprehensive data analysis, and innovative promotional strategies. The position is crucial for shaping the consumer journey, enhancing brand visibility, and ensuring the success of our products in retail environments.

Key Responsibilities:
  • Strategic In-Store Execution: Craft and implement merchandising strategies to elevate the customer experience and amplify brand presence. Organize and lead consumer and store events to stimulate engagement and promote product discovery.
  • Promotional Management: Develop and oversee promotional campaigns to boost brand awareness and sales. Ensure that promotions are well-coordinated, timely, and effectively communicated to both retail partners and consumers.
  • Resource Management and Team Leadership: Manage logistics for all marketing materials, ensuring the success of in-store and promotional activities. Recruit, train, and supervise internal and external teams, including brand ambassadors, aligning efforts to achieve marketing objectives.
  • Client Relationship Management: Build and maintain robust relationships with retail partners, offering comprehensive support for merchandising, promotions, and logistical challenges. Use these partnerships to identify growth opportunities and expand product reach.
  • Store Launches and Success: Spearhead new store launches, guaranteeing a smooth introduction of Prime Roots products into new markets. Monitor store performance, devising strategies for continuous success and expansion.
  • In-Store Support and Training: Provide ongoing support and training for retail staff to ensure they are well-informed about Prime Roots products and promotions. This includes creating training materials, conducting workshops, and offering in-store assistance to enhance sales effectiveness.
  • Collaboration and Communication: Work closely with the sales, marketing, and product development teams to synchronize strategies and deliver comprehensive partner support. Facilitate cross-team communication to leverage feedback and foster product and service improvements.
  • Performance Analysis and Reporting: Utilize consumer insights and sales data to compile comprehensive reports on account performance, promotional efficacy, and market trends. Apply insights to improve strategies and in-store implementations.
  • Consumer Insights and Data Analysis: Analyze consumer behavior and sales trends to steer marketing strategies, improve customer experiences, and anticipate market movements. Conduct detailed data analysis to evaluate campaign performance and refine marketing initiatives.

Requirements:
  • Demonstrated experience in marketing, merchandising, or related field, preferably within the food industry.
  • Expertise in promotional management and execution of marketing strategies.
  • Strong analytical skills, with proficiency in data analysis, CRM, and analytics tools.
  • Excellent communication and leadership abilities, capable of building effective teams and managing complex relationships.
  • Strategic thinker with the capacity to oversee multiple projects and initiatives.
  • Passionate about sustainability and the promotion of plant-based nutrition.
  • Proficient in Microsoft Excel and PowerPoint.
  • Ability and willingness to travel 70% of the time. 
  • Able to lift 50 pounds 
  • Valid drivers license

Benefits:
  • Impactful role in a dynamic, innovative plant-based food startup.
  • Competitive compensation including equity.
  • Comprehensive health benefits, FSA, HSA, Commuter Benefits, and a 401k plan.
  • Food, of course

Prime Roots is committed to creating an inclusive and diverse workplace and is proud to be an equal opportunity employer.

About PRIME ROOTS:

Prime Roots is a pioneering force in the food industry, introducing an exciting range of plant-based deli meats that are revolutionizing the way people experience protein alternatives. With a deep-rooted commitment to sustainable practices and exceptional taste, Prime Roots presents a selection of plant-based deli meats that cater to both discerning palates and environmental consciousness

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