Vendor Marketing Specialist
3 weeks ago
Partnerships is one of the key focus areas of GuidePoint Securitys growth strategy. As the Vendor Marketing Specialist, you will be instrumental in promoting GuidePoint Security as the premiere cybersecurity solution provider among our vendor partner ecosystem. You will work with corporate marketing, regional marketing, sales and our vendor relations management teams to support and execute strategic marketing plans to and through our vendors to drive opportunities in support of our vendor marketing initiatives.
Key Responsibilities
Collaborate closely with marketing, sales and Vendor Relations Management teams to execute cross-functional campaigns with vendor partners
Support to-partner marketing campaign plans and content promoting the value of GuidePoint Security to the vendor community, including newsletters, events, value messaging, social media, webinars, case studies, blogs, surveys, PR, etc.
Develop sales plays in conjunction with marketing programs to align with strategic business objectives and growth initiatives
Establish close working relationships with strategic vendors to collaborate on initiatives
Evaluate and improve existing GTM marketing strategies with vendors
Gather marketing campaign data, evaluate the impact of strategies and report the results
Support vendor events strategy including planning, pre-event campaigns, onsite support and tracking of response metrics
Skills & Requirements
Minimum 3 years channel/vendor marketing experience in the cybersecurity space
Demonstrable experience creating and executing demand gen marketing campaigns
Strong written and verbal communication skills with exceptional attention to detail
Excellent time-management and organizational skills - ability to manage multiple projects simultaneously while maintaining vendor satisfaction
Exceptional analytical and strategic thinking skills
Ability to collaborate and communicate effectively with cross-functional teams
In-depth knowledge of current digital marketing technologies and techniques
Knowledge of cybersecurity industry trends and solutions is desirable
Some travel may be required
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