Marketing Automation Specialist

4 weeks ago

New York, United States K-Tek Resourcing LLC Full time

Hello,

Greetings for the day.

Marketing Automation Specialist Location: New York (Hybrid)

Job Description Who are we looking for? Marketing Automation Specialist with experience in Adobe Marketo who can help one of our healthcare customers pilot the Marketo platform. The individual should be able to own all aspects of the marketing automation platform (Marketo), including integrations with other Adobe platforms.

Technical Skills:

10+ years if experience in the Marketing Automation domain across various products

4+ years’ hands-on experience with Marketo in B2B & B2C Marketing departments

Experience working with business stakeholders in defining project requirements, including automation, KPIs, and success metrics.

Build and maintain Marketo programs to meet the needs of marketing and sales initiatives.

Coordinate email program deployments (including gathering, testing, and deploying)

Analyze campaign performance and report on KPIs.

Understanding of how email interacts with CRM data and other organic & paid marketing channels.

Experience in implementing tests and analyzing data to continually optimize campaigns.

Good understanding of landing page and user experience optimization for automated communication campaigns

Excellent verbal and written communication and presentation skills

Excellent project and process management skills.

Thank you

#J-18808-Ljbffr

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