Local Marketing Manager

2 weeks ago

Tampa, United States Bloomin' Brands Full time

The Integrated Marketing Manager at Bonefish Grill is responsible to ensure flawless execution of marketing initiatives at the restaurant / DMA level, as well as development of strategies and tactics designed to drive local restaurant/DMA level traffic, revenue, and growth. This role will participate in strategic planning, development, implementation, and coordination of new and existing marketing initiatives for Bonefish Grill. Consultation is required in other areas of marketing, operations, training, product development and some external agencies. Focus will include restaurant relocations, remodels, new restaurant openings, restaurant/DMA level planning and support, community outreach, developing experiential partnerships and sponsorships. This role will be responsible for market specific and regional traffic driving programs with Brand growth and integrity in mind.

ESSENTIAL DUTIES
•Acts as internal marketing resource for and between the field and brand teams, as well as liaison to other cross-functional departments in the organization depending on the business need (Development department for remodels, Research department for guest facing surveys/studies, other BBI brands for multi-concept opportunities, etc.).
•Coordinates restaurant level email communication, calendar planning, creative development, deployment, and reporting on campaigns.
•Owns field communication as it relates to marketing promotions and other various marketing communications.
•A deep understanding of restaurant level demographics, activity, and opportunities, including researching competitive activity, and reviewing and analyzing local opportunities to grow the Bonefish Grill brand.
•Manages the development of projects that may include working with external vendors & partnerships.
•Prepare materials for internal and external presentations on products, business plans and management communications.
•Partner with Finance, Operations, and R&D (Research & Development) to identify implications of each marketing initiative and make recommendations for success.
•Review project results and recommendations with management, and present business solutions and marketing concepts to field management.
•Support key brand initiatives to ensure successful achievement of the Business Plan.
•Develop and maintain partnerships with internal management stakeholders to influence business decision-making.

REQUIREMENTS
•Bachelor's degree in marketing, Communications, or related field, required.
•25% travel required.

Experience/Skills:
•Minimum of 5+ years of brand strategy/marketing/ field marketing experience in a fast-paced consumer-oriented marketing environment with demonstrated success in building strong brands.
•Marketing experience with a national restaurant chain or "blue chip" food & beverage company, preferred.
•The ability to manage multiple projects under tight deadlines.
•A proven ability to transform current marketing trends and information into profitable strategies for the business.
•Proficiency in market analysis, competitive front, restaurant operations, opportunities and challenges are desired.
•Strong organizational and people skills, the ability to effectively create and deliver presentations, the ability to set appropriate priorities and use time effectively.
•Demonstrated analytical, creative, problem-solving skills focused on driving for results. Must be able to effectively work in a team environment with a natural inclination toward motivating others.
•Strong service orientation, a disciplined work ethic and a high standard of excellence for the overall marketing team.
•A balanced individual capable of forging productive working relationships with a broad range of personality types and styles.

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