Associate Director of Marketing Strategy

1 month ago

Cambridge, United States EF Tours for Girls Full time
Description

Position at EF Tours for Girls

Some companies are in the Business of Technology.
Others are in the Business of Finance...Or Sports...Or Soft Drinks.
At EF, we're in a different kind of business.
One that's a little less tangible, and a lot more important.
Because our business, what we make, makes everything else possible.
We're in the Business of Understanding.
Between people. Between cultures.

For over half a century we've been the leader in international educational programs and methods designed to foster such understanding. Through Language, Cultural Exchange, Academic Studies, and Educational Travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world. And yes, we have technology, we have finance, we even have sports with our own professional cycling team EF Education - EasyPost. But it's what we do with it - Building greater understanding, breaking down barriers, and creating a better world...that makes all the difference.

EF Tours for Girls, a division of EF Education First, is seeking a dynamic and driven Associate Director of Marketing and Strategy to assist in growing Tours for Girls 5x. In this role, you'll be responsible for working collaboratively to transform the pre-tour customer experience, leading strategy development and overseeing the integrated communications, marketing campaigns, and digital experiences that support Group Leaders (adults who lead the tours), parents and girls in preparation for their educational experience.

What you'll do:

As Associate Director of Marketing and Strategy, you will represent Tours for Girls within the bigger team. You will build strategies and deliver solutions that bring new customer segments into the brand and deliver outstanding experience pre, during and post tour. Additional responsibilities include:

  • Manage effective strategy and execution across the marketing suite including lead generation, performance media, content creation, email, web, events, sales materials, etc.
  • Analyze drivers of the business that contribute to retention, LTV and Net Promoter Score
  • Use data to make well informed decisions on marketing investments with the customer in the middle. Build a network of colleagues within marketing, the Tours for Girls brand and across EF
  • Collaborate with cross-functional teams to align initiatives with business objectives.
  • Develop and refine customer segmentation strategies based on behavior and engagement metrics, ensuring personalized messaging that resonates with different audience segments
Who you are:

Comfortable and challenged to play a pivotal role on the fast-growing Tours for Girls brand destined for hockey stick growth within the much larger brand of ET. You can flex between strategy and execution. You're a strategic, customer-obsessed marketer with a deep understanding of relationship marketing including CRM principles, data analysis, lead generation, and content creation. You're passionate about cultivating strong relationships across the business and understanding our unique product and translating that understanding into an optimal customer experience that drives retention, furthering our mission of opening the world through education. You are a hands-on team player who lives up to our value that "nothing is impossible".

Skills & Qualifications:
  • 7+ years experience working in marketing roles where you had responsibility for lead generation, social media, customer communications, content creation and/or web experiences.
  • Solution-oriented and systems-focused, always thinking about how to solve a problem.
  • Able to think strategically and execute tactically.
  • Highly adaptable and able to work in a fast-paced, changing environment.
  • Experience operating in a test-and-learn culture, driving constant iterative improvements to the customer experience.
  • Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
  • Bonus points for...
    • Being driven and inspired by EF's mission: opening the world through education.
    • Having an enthusiastic attitude and willingness to jump in and "get your hands dirty."
    • Being naturally curious and love a good challenge.
    • Having the ability to confidently make decisions and generate ideas.
    • Being willing to ask for help and welcome feedback.
Preferred Requirements:
  • Broad understanding of business-to-business and direct-to-consumer sales
  • Experience working across web, email, SMS, content creation.
  • Proficient in Wrike, SharePoint, BrandFolder, Confluence and/or similar project management software
Who we are:

Our vision is for girls to break free from societal constraints, discover their own strengths, and foster a sense of independence, inspiring them to become fearless leaders and explorers for tomorrow. We believe that girls who travel the world, become the women who change it. Our primary clients are the Girl Scouts, and we are expanding into Girls Club Soccer, Girl's Inc and other cohorts of girls who will benefit by traveling abroad together. You will be part of a larger marketing team which supports the Educational Tours business made up of writers, designers, video editors, producers, photographers, web content developers, email and marketing automation, lead-generators, and more. We make anything the business needs and create whatever we can dream up, all in-house. Customer-first and collaboration forward, the Marketing Strategy team leverages our deep understanding of the customer and the business to drive the strategies and solutions that get more girls traveling.

Why you'll love working here:

Work in our beautiful Cambridge, MA office, where you'll enjoy comprehensive professional development, frequent social programming and employee-run DEIB Resource Groups and clubs.

You can expect:
  • Paid international and domestic travel at least once a year (more as you grow with us)
  • Eligibility for our Workplace Flexibility Program: our hybrid work model with up to two days of work-from-home flexibility work per week, after your initial onboarding
  • Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts
  • Four weeks paid vacation your first year and ten paid holidays
  • 25% company match on your 401(k) contribution
  • Excellent medical, dental, and vision coverage, along with life and disability insurance
  • Wellness benefits and a yearly fitness reimbursement
  • EF program discounts including travel, language schools, childcare, and more
  • Dependent care, healthcare, and commuter flexible spending accounts (FSAs)
  • Discounts at local venues and businesses


Not sure you meet all qualifications? Let us decide. Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every qualification or requirement. We are committed to building a diverse and inclusive team and strongly encourage you to apply.

About EF Education First:

Yes, we're a large global company of 55,000 employees in 115 countries, but we act with the nimbleness and agility of a much smaller organization. Founded and run by the same family since 1965. We're always on the lookout for people with drive, creativity, empathy and what we like to call 'fingerspitzengefuhl' (German for 'keeping ones finger on the pulse'), to help us continue our journey; to transform lives, and yes, make the world a better place. Is that you? Then step into a larger world and apply for the roles that will excite you and challenge you in new ways.

careers.ef.com

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