![Make-A-Wish Alabama](https://media.trabajo.org/img/noimg.jpg)
PR & Communications Manager
4 weeks ago
JOB TITLE:
PR & Marketing Manager (Full-Time)
REPORTS TO:
Vice President of Advancement
SUPERVISES:
PR & Communications Coordinator
JOB SUMMARY : The PR & Communications Manager is responsible for guiding the overall public relations vision and marketing strategy at Make-A-Wish Alabama to build local brand awareness, loyalty, and engagement while driving donor acquisition and retention across the state. This role is responsible for the development and execution of the organization's communications and marketing plans, directly managing communications activities that promote, enhance, and protect the organization and its brand reputation. They'll serve as the point person for internal and external communications, create and/or manage graphic design and other creative strategy & collateral, and work collaboratively across the organization to achieve optimal cross-departmental results.
BENEFITS (at no cost for employee)
Medical, Dental, Vision
Short-Term, Long-Term, Life Insurance
401k & 5% match after 90 days
Flexible work schedule
Paid Vacation Time
Paid Sick Time
Paid Holidays
No phone calls or emails outside of the hiring platform please. Attention to this detail is extremely important.
SALARY RANGE:
Mid to High $50,000s
JOB RESPONSIBILITIES
Create and implement high-impact strategies for all marketing and communications efforts to increase brand awareness and drive engagement and resources to the chapter
Lead the development and execution of messaging, content, and editorial plans for the organization
Ensure brand compliance cross-departmentally, according to national guidelines and local needs
Along with the PR & Communications Coordinator, create and manage a social media calendar that priorities organizational goals and fulfills external obligations
Own brand management across all internal and external communications while maintaining a consistent overall standard and brand voice
Alongside the President & CEO and Vice President of Advancement, serve as a primary spokesperson for the organization with media, speaking engagements, etc.
Supervise the Marketing & Communications staff, including seasonal Marketing and Communications interns
Manage crisis communications and serve as the internal point of contact for crisis issues; identify challenges and emerging issues facing the organization
Provide direct support to our internal and external events for duties such as speech writing, management of media, producing collateral, and general event support as needed
Prepare talking points, speeches, presentations, and other supporting materials for Board members, volunteers, the CEO and other staff members as needed
Act as chapter representative to the national office Brand Advancement team
Utilize analytics data from social and other digital media to understand audience habits and drive revenue
Work with the Vice President of Advancement to develop proposals for corporate and external partners, as well as high-level donors
Approve marketing and branded materials from fundraisers, corporate partners, media, etc. to ensure brand compliance
Set objectives for the PR & Communications team and monitor team members' performance
Maximize brand presence on various channels (e.g. web, TV and social media)
Cultivate and maintain relationships with media and influential professionals
Outline event-specific communications strategies and marketing plans
Provide communications support to all departments
Assist President & CEO and VP of Advancement with high-level donor conversations and corporate asks
Adhere to all Make-A-Wish Alabama performance standards and internal controls, policies, and procedures
Perform other related duties as assigned by the VP of Advancement or President & CEO
Passion for the Make-A-Wish mission
Minimum of five years in successful media, public relations or marketing positions
Degree in journalism, public relations, marketing or communications preferred
Organized, self-motivated, and committed individual who can work with minimal supervision, manage multiple priorities, and work in a deadline-driven environment
Experience with short- and long-term strategic planning
Prepare and present timely reports on the budget for the CEO, VP, and Board of Directors
Willingness to work weekend or evening events/functions or travel as necessary
Valid driver's license
Graphic design and video editing capabilities preferred
Ability to lift up to 50 lbs.
Proven ability to:
multi-task, prioritize and delegate
exercise good judgment and solve problems
communicate the mission with passion and relevancy to a diverse constituency, i.e. corporate/community leaders, government officials, agency leaders and volunteers
thrive in a competitive marketplace
contribute to a collaborative and team-oriented organization
exceptional verbal, written and presentation skills
excellent organizational and computer skills
experience managing social media for an organization
Ability to identify innovative ways to attract attention to the organization and mission
Non-negotiable soft skills:
Creativity
Outgoing and professional demeanor
Adaptability
Leadership
Attention to detail
Emotional maturity and intelligence
BENEFITS (at no cost for employee)
Medical, Dental, Vision
Short-Term, Long-Term, Life Insurance
401k & 5% match after 90 days
Flexible work schedule
Paid Vacation Time
Paid Sick Time
Paid Holidays
No phone calls or emails outside of the hiring platform please. Attention to this detail is extremely important.
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