Communications Specialist

3 weeks ago

Birmingham, United States Deploy Full time

Position Overview & Responsibilities

Our partner company, the Intermark Group, the nation's top psychology-driven marketing agency, has an immediate opening for a leader in our Communications and Content Amplification area, specifically focused on developing strategies, content, and data-driven marketing campaigns.

We are seeking a skilled and highly motivated individual to break new ground in how we develop + amplify client and agency messages using Social Media, PR and Influencer Marketing disciplines. The ideal candidate is passionate about social media trends, platforms, and strategies, and must demonstrate a strong, proactive consultative approach to help lead and counsel clients and prospects.

  • Develop and/or oversee campaign development and execution, including strategy, creative ideation, and influencer marketing tactics with a focus on increasing brand awareness and traffic across various platforms, including Instagram, Facebook, X (Twitter), and others
  • Foster and maintain professional, productive client relationships
  • Identify solutions and work with teams and independently to drive client success and grow relationships
  • Serve as an expert in fully integrated PR, Media Relations, and Social Media amplification programs while helping to develop communications plans
  • Manage social media accounts, including monitoring trends and conversations
  • Analyze program performance data to make informed decisions about future strategies
  • Serve as a lead in social listening efforts/monitoring of online conversations
  • Monitor news coverage and social media sentiments and provide reports + guidance to clients as needed
  • Conduct industry research as needed to develop campaigns that reach client goals. Stay informed on trends, platform updates, and best practices in communications disciplines to drive innovation and growth
  • Cultivate a culture of support, growth, and partnership among team members (in PR and Social Media disciplines)
  • Serve as an ambassador of Intermark Group's capabilities as it relates to organic and new business opportunities
  • Help to develop and recommend strategies for the Intermark Group brand and sub-brands

Qualifications

  • Bachelor's degree in marketing, communications, or related field with 4+ years of proven experience driving and executing innovative communications strategies and tactics (Social media, PR, owned media)
  • Passion for client service and an ability to juggle multiple projects and changing priorities
  • Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives
  • Experience leading and/or project-managing digital campaigns across social channels such as Facebook, Twitter, Instagram, and LinkedIn
  • Ability to interpret and advise on data and metrics
  • Creative thinker with the ability to generate innovative ideas and content
  • Experience with social media management tools and publishing platforms, including a strong understanding of social media platforms, algorithms, and trends
  • Excellent verbal, written, presentation, and problem-solving skills
  • Ability to be flexible and precise under aggressive deadlines. Must be both a big-picture strategist and have a "do-er" mentality
  • Critical thinker who is constantly looking for ways to evolve the capabilities of the agency


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