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PR & Marketing Manager

4 months ago

Birmingham, United States Make-A-Wish Foundation of Alabama, Inc. Full time
Job DescriptionJob DescriptionDescription:

JOB TITLE: PR & Marketing Manager (Full-Time)

REPORTS TO: Vice President of Advancement

SUPERVISES: PR & Communications Coordinator

JOB SUMMARY: The PR & Communications Manager is responsible for guiding the overall public relations vision and marketing strategy at Make-A-Wish Alabama to build local brand awareness, loyalty, and engagement while driving donor acquisition and retention across the state. This role is responsible for the development and execution of the organization’s communications and marketing plans, directly managing communications activities that promote, enhance, and protect the organization and its brand reputation. They’ll serve as the point person for internal and external communications, create and/or manage graphic design and other creative strategy & collateral, and work collaboratively across the organization to achieve optimal cross-departmental results.


BENEFITS (at no cost for employee)

  • Medical, Dental, Vision
  • Short-Term, Long-Term, Life Insurance
  • 401k & 5% match after 90 days
  • Flexible work schedule
  • Paid Vacation Time
  • Paid Sick Time
  • Paid Holidays

No phone calls or emails outside of the hiring platform please. Attention to this detail is extremely important.


SALARY RANGE: Mid to High $50,000s

JOB RESPONSIBILITIES

  • Create and implement high-impact strategies for all marketing and communications efforts to increase brand awareness and drive engagement and resources to the chapter
  • Lead the development and execution of messaging, content, and editorial plans for the organization
  • Ensure brand compliance cross-departmentally, according to national guidelines and local needs
  • Along with the PR & Communications Coordinator, create and manage a social media calendar that priorities organizational goals and fulfills external obligations
  • Own brand management across all internal and external communications while maintaining a consistent overall standard and brand voice
  • Alongside the President & CEO and Vice President of Advancement, serve as a primary spokesperson for the organization with media, speaking engagements, etc.
  • Supervise the Marketing & Communications staff, including seasonal Marketing and Communications interns
  • Manage crisis communications and serve as the internal point of contact for crisis issues; identify challenges and emerging issues facing the organization
  • Provide direct support to our internal and external events for duties such as speech writing, management of media, producing collateral, and general event support as needed
  • Prepare talking points, speeches, presentations, and other supporting materials for Board members, volunteers, the CEO and other staff members as needed
  • Act as chapter representative to the national office Brand Advancement team
  • Utilize analytics data from social and other digital media to understand audience habits and drive revenue
  • Work with the Vice President of Advancement to develop proposals for corporate and external partners, as well as high-level donors
  • Approve marketing and branded materials from fundraisers, corporate partners, media, etc. to ensure brand compliance
  • Set objectives for the PR & Communications team and monitor team members’ performance
  • Maximize brand presence on various channels (e.g. web, TV and social media)
  • Cultivate and maintain relationships with media and influential professionals
  • Outline event-specific communications strategies and marketing plans
  • Provide communications support to all departments
  • Assist President & CEO and VP of Advancement with high-level donor conversations and corporate asks
  • Adhere to all Make-A-Wish Alabama performance standards and internal controls, policies, and procedures
  • Perform other related duties as assigned by the VP of Advancement or President & CEO
Requirements:
  • Passion for the Make-A-Wish® mission
  • Minimum of five years in successful media, public relations or marketing positions
  • Degree in journalism, public relations, marketing or communications preferred
  • Organized, self-motivated, and committed individual who can work with minimal supervision, manage multiple priorities, and work in a deadline-driven environment
  • Experience with short- and long-term strategic planning
  • Prepare and present timely reports on the budget for the CEO, VP, and Board of Directors
  • Willingness to work weekend or evening events/functions or travel as necessary
  • Valid driver’s license
  • Graphic design and video editing capabilities preferred
  • Ability to lift up to 50 lbs.

Proven ability to:

  • multi-task, prioritize and delegate
  • exercise good judgment and solve problems
  • communicate the mission with passion and relevancy to a diverse constituency, i.e. corporate/community leaders, government officials, agency leaders and volunteers
  • thrive in a competitive marketplace
  • contribute to a collaborative and team-oriented organization
  • exceptional verbal, written and presentation skills
  • excellent organizational and computer skills
  • experience managing social media for an organization
  • Ability to identify innovative ways to attract attention to the organization and mission

Non-negotiable soft skills:

  • Creativity
  • Outgoing and professional demeanor
  • Adaptability
  • Leadership
  • Attention to detail
  • Emotional maturity and intelligence

BENEFITS (at no cost for employee)

  • Medical, Dental, Vision
  • Short-Term, Long-Term, Life Insurance
  • 401k & 5% match after 90 days
  • Flexible work schedule
  • Paid Vacation Time
  • Paid Sick Time
  • Paid Holidays

No phone calls or emails outside of the hiring platform please. Attention to this detail is extremely important.