Senior Director of Marketing and Communications
1 month ago
PURPOSE OF POSITION:
To lead the Greater Omaha Chamber’s Marketing and Communications team in the successful planning and execution of promotion and strategies that achieve organizational goals. The Senior Director of Marketing and Communications is responsible for directing the Greater Omaha Chamber brand, and developing communications that grow the visibility, recognition and affinity for the organization. This individual will bring a strategic perspective to senior-level planning and decision making, while still executing on necessary day-to-day tactics for organizational success.
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:
1. Create effective strategies that promote the eight-county Greater Omaha region as a destination for business expansion and relocation. Utilize relevant multi-media platforms to generate leads for the business attraction department.
2. Create effective strategies that promote Chamber membership and events to achieve organizational outcomes. Utilize relevant multi-media platforms to engage appropriate external audiences to generate leads, registration and acquisition.
3. Work with the department staff to develop priorities, timelines and assignments based on department resourcing and capacity.
4. Provide creative direction for all marketing materials and assets produced by the marketing department and contracted third-party partners. Facilitate creative kickoff meetings and provide timely review and feedback to ensure brand and creative standards are met.
5. Meet with program leaders throughout the organization to ascertain program marketing and communication needs. Develop strategic recommendations for program communications. Oversee execution of approved recommendations.
6. Maintain and update brand standards as appropriate. Ensure proper adherence to brand standards across all departments, materials and communications.
7. Write, distribute, evaluate and award Requests for Proposal for contracted third-party vendors in photography, videography, web development, graphic design and writing as appropriate to create marketing assets.
8. Develop and maintain relationships with member partners, including production companies, advertising agencies, design firms, freelancers, sponsors, media companies and others as appropriate.
9. Lead decisions regarding website architecture, design, content and user interaction. Utilize data from web analytics to adjustments that guide user attention to primary pages and conversions. Assist with content updates as necessary.
10. Lead decisions regarding social media strategy and execution, including post frequency, platform evaluation and content creation. Oversee development of content calendar to ensure consistent communication and prioritization of Chamber messaging.
OTHER DUTIES AND RESPONSIBILITIES:
1. Attend/work a variety of Chamber events and represent the organization as needed at other business and community programs/events.
2. Provide timely and accurate response/information on a wide variety of issues and questions about the Chamber and the Greater Omaha region.
3. Represent the Chamber with professionalism and integrity.
4. Actively participate in diversity, equity and inclusion training in order to advance along one’s own journey of inclusion and acceptance.
5. Other duties as assigned.
SUPERVISORY RESPONSIBILITIES:
Will have direct reports that support marketing and communication efforts including but limited to project managers, graphic designers, and content specialists. May occasionally supervise interns.
FISCAL RESPONSIBILITY:
Responsible for developing and managing the departmental budget, with approval from the President & CEO. Responsible for coordinating with Chamber departments to determine and adhere to necessary budgets on a per project basis.
QUALIFICATIONS:
1. Strategic thinker, with the ability to balance short-term and long-term priorities.
2. Strong written communication skills and ability to produce various forms of content (i.e., informative, persuasive, short-form, long-form, etc.).
3. Encourages the department to deliver quality products and services for all internal and external customers, vendors and community partners.
4. Ability to weave together diverse marketing strategies and channels to achieve overall strategic outcome.
5. Demonstrates unwavering attention to detail and creativity to deliver and administer effective best practices and strategies for the marketing and communications team.
6. Ability to work in a team environment and communicate effectively with management, staff, members and vendors.
EDUCATION AND RELATED WORK EXPERIENCE:
1. Bachelor’s degree in marketing, advertising, communications or related field required.
2. Minimum 5 years agency or client-side experience preferred.
3. Minimum 2 years of content generation (writing sample submission required).
CERTIFICATIONS, LICENSES, DESIGNATIONS:
Valid Driver’s License required.
Professional marketing and public relations certification preferred.
OTHER SKILLS AND QUALIFICATIONS:
1. Superior organizational, communication (written and verbal) and decision-making skills.
2. Demonstrated high attention to detail while learning quickly in a fast-paced environment.
3. Self-starter who can prioritize multiple, complex projects with minimal supervision while meeting challenging deadlines and taking ownership of assigned work.
4. Demonstrated ability to work positively with diverse individuals and maintain good relationships.
5. Ability to remain calm under high-pressure situations.
6. Ability to work in a team environment.
7. Professional appearance and demeanor.
8. Familiarity with the Chamber and community events is preferred.
9. Proficiency with marketing applications/tools including or similar to Constant Contact, Google Analytics, Google Ads, and Adobe Suite.
10. Proficiency with Microsoft Office products including Word, Excel, Publisher, PowerPoint and Outlook, as well as database setup and management. Ability to use general office equipment.
11. Experience working with WordPress, CRM databases, and project management software.
12. Willingness and ability to work a flexible schedule, including early mornings, evenings and some weekends.
13. Ability to drive and/or provide own transportation to various locations around the region on a regular basis.
PHYSICAL DEMANDS:
1. Typical office environment with frequent walking, standing and sitting.
2. The ability to lift, pull, or push up to 20 pounds is necessary for event preparation and tear-down.
Job Type: Full-time
Pay: From $85,000.00 per year
Benefits:
401(k) matching
Dental insurance
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance
Schedule:
8 hour shift
Experience:
Marketing: 5 years (Required)
Ability to Relocate:
Omaha, NE 68102: Relocate before starting work (Required)
Work Location: Hybrid remote in Omaha, NE 68102
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