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Brand Manager

4 months ago

Baltimore, United States Hotel Revival Baltimore Full time

Position Title: Brand Manager

Reports To: Director of Sales and Marketing

POSITION DESCRIPTION

New Waterloo is an independent hospitality development + management company based in Austin, Texas. We make places that create positive impact within the communities in which we live, work, play, and call home. Reporting to the hotels Director of Sales; the Brand Manager will be accountable for creating + executing impactful marketing initiatives that drive brand and revenue to New Waterloo properties. This role requires a brand publisher mindset: youll create the content our audience is looking for, that aligns with marketing & revenue goals, then optimize the path to conversion. As a Brand Manager, you will be responsible for strategizing, planning, scheduling, communicating, and delivering marketing + programming initiatives that are on-brand, on-time, and on-budget.

Of equal importance to the creative side of this role is the analytical. The Brand Manager is responsible for ensuring brand assets are updated and optimized across digital channels; tracking key performance metrics; and adjusting + communicating strategy based on those metrics. The ideal candidate is able to confidently communicate marketing & brand expertise based on changing needs, trends, & goals.

WHAT YOULL DO

  • Project manage marketing initiatives that drive brand, traffic, engagement, and deliver revenue.
  • Develop campaign content and promotional roadmaps that are on-brand; consistent in terms of style, quality, and tone of voice; and optimized for their respective channels.
  • Draft campaign toolkits with brand-aligned copy & imagery, then distribute toolkits to all digital platforms, internal teams, and PR team for promotion
  • Shoot and edit photo and video content, and coordinate third-party photographers, including creating shot lists, sourcing props/styling, defining creative direction and invoicing
  • Manage social media platforms for Hotel Revival and related outlets, including creating organic content, community management, saving user-generated content, and working with New Waterloos Director of Digital Marketing to create ad content
  • Maintain all marketing digital platforms, including brand.com websites, guest-facing messaging platforms, third-party review sites, social, and internal fact sheets
  • Coordinate media opportunities with PR team, including attending regular meetings to define initiatives, sharing or drafting requested media assets, creating media reservations, serving as media liaison for property for interviews, shoots and segments, tracking spend and reporting metrics, and sharing press hits with property team
  • Submit creative requests to graphic designers for assets necessary to campaign roll-out or initiative support
  • Serve as marketing project manager for campaigns and initiatives by keeping marketing tracker up to date, creating agendas and running monthly campaign calendar meetings, assigning tasks and due dates to collaborators and stakeholders, tracking budget and recap notes, and sharing results
  • Field and fulfill general marketing inquiries
  • Contribute to weekly and monthly reports, in collaboration with property leaders and NW Marketing
  • Support programming & sales initiatives by drafting promotional copy, executing on promotional aspects of event, and providing occasional onsite event coverage / content capture when deemed necessary by GM and DOS.
  • Work with cross-functional, multi-project team resources to ensure marketing solutions are delivered on time and on budget according to defined scope, timeline, and cost expectations
  • Plan, schedule, communicate, and control all project activities toward these objectives, applying creative, technical, and managerial skills to satisfy project requirements while building positive professional relationships with stakeholders
  • Effectively manage and optimize all third-party contract agencies and all incoming promotional requests from property teams and other stakeholders
  • Measurement and optimization of campaigns will be required on a regular and ongoing basis
  • Some administrative or other tasks may be assigned

WHO YOU ARE

  • You are a student, a teacher, and a leader. You are unafraid to ask questions, share knowledge, and lead with integrity.
  • You can write and edit. In all styles, many voices & SEO optimized. And you have fun doing it.
  • You have a portfolio of diverse content - writing samples, social media, photography.
  • You understand the metrics and data behind the content and how it impacts performance
  • You believe in hospitality, deeply and passionately.
  • You are knowledgeable and at the forefront of emerging digital and creative trends.
  • Youre excellent with time-management and know when to ask for help.
  • You have a strong work ethic and the ability to work both autonomously and in a team.
  • You have an intuitive sense of how to manage the back-end of most digital platforms.
  • A plus: You have previous experience working in hospitality, restaurants or hotels.
  • A plus: You enjoy capturing video and image content
  • A plus: You are fluent in Adobe creative suite.
  • A must: You like to have fun & be nice.

New Waterloo offers all our employees competitive pay, paid time off and generous benefits. New Waterloo is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.