Country Marketing Head_MA

2 weeks ago


Oklahoma City, United States Robert Bosch Group Full time

Company Description

Job Description

- Defining and fine-tuning overall China marketing strategy according to Bosch global and local strategy, local market trends, and ambition to future - Driving implementation of marketing strategy with focus on sales channel development and management, and integrated communication with high level of operation excellence - Taking the key role for new things in the company, e.g., data connection, data collection, data-driven operation, new initiatives for new EV’s products, services, and channel - Co-driving short-term / long-term business performance together with the business head, e.g., market potential analysis, strategic customer acquisition, product / customer portfolio management, etc. - Building up and lifting up the team core competences to the new era Qualifications

- Be responsible for China country marketing team with channel management and customer communication functions. - Develop marketing strategy for automotive aftermarket consisting of wholesalers, retailors, workshops, and B2C. - Channel management and develop 4P approaches to support sales growth in relevant channels. - Manage commercial conditions (pricing, bonus, expense) to enable business target achievements. - Develop channel marketing concepts (1TL, 2TL, workshops) to expand touch points and sales performance with collaboration with sales. - Manage customer communications incl. trade fare, exhibition, customer events. - Develop content marketing strategy and deliverables by overall branding, channel requirements and product selling points. - Collaborate business units for business decision and review meeting. - Manage and develop team. Additional Information

Internal Referral bonus of this vacancy (Valid only for Bosch associates). For the detailed regulation, please refer to Bosch China Internal Referral Policy

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