Vice President Marketing

2 weeks ago

Jersey City, United States Asset Based Lending, LLC Full time

Who We Are:

Based in New Jersey and established in 2010, Asset Based Lending, LLC (“ABL”) is one of the nation’s leading Hard Money Lenders. We provide fast bridge financing to real estate investors for the purchase, renovation, or new construction of single family, multi-family and mixed-use properties as well as DSCR rental loans for long term investors. We have closed thousands of loans since we began lending fourteen years ago, producing more than $2B in originations. ABL was acquired by a private equity firm in 2021, and with a renewed focus on growth, we’ve set our sights on consistent evolution and cementing our place as the premier private lender in the country.

Our Mission is Simple:

  • Good Loans
  • Exceptional Service, Every Time
  • The Firm
  • The Future


Job Description:

As the Vice President of Marketing at Asset Based Lending you will play a pivotal role in shaping and executing our marketing strategies to drive business growth and brand awareness. You will lead a small team leveraging your expertise to guide and mentor them towards achieving our marketing goals. The ideal candidate will possess a blend of leadership skills, creative writing ability, and comprehensive marketing knowledge across various channels.

Responsibilities:

  1. Leadership and Team Management:
  • Lead and inspire a small team of marketing professionals, fostering a collaborative and productive work environment.
  • Provide guidance, mentorship, and professional development opportunities to team members, helping them grow and excel in their roles.
  1. Content Creation:
  • Demonstrate exceptional writing skills to craft engaging and compelling content across various platforms and mediums.
  • Develop content strategies aligned with business objectives, ensuring consistency in messaging and brand voice.
  1. Full Stack Marketing:
  • Implement comprehensive marketing strategies covering all stages of the customer journey, from acquisition to retention.
  • Utilize a diverse skill set to execute marketing initiatives, including graphic design experience, SEO optimization, website development, paid search campaigns, social media management, and email marketing.
  1. Graphic Design (Plus):
  • Utilize graphic design software and tools to create visually appealing assets for marketing campaigns, including digital ads, social media graphics, infographics, and more.
  1. SEO and Website Development:
  • Drive organic traffic and improve search engine rankings through effective SEO strategies and website optimization techniques.
  • Oversee website development projects, ensuring user-friendly design, functionality, and performance.
  1. Paid Search and Social Media:
  • Manage paid search campaigns across platforms like Google Ads, etc., optimizing budgets and targeting to maximize ROI.
  • Develop and execute social media marketing campaigns to increase brand visibility, engagement, and lead generation.
  1. Email Marketing:
  • Develop email marketing strategies to nurture leads, engage customers, and drive conversions.
  • Create and optimize email campaigns, including segmentation, A/B testing, and performance analysis.


Qualifications:

  • Bachelor’s degree in marketing, Business Administration, or related field.
  • Proven experience in marketing leadership roles, preferably within the financial services industry or related sectors.
  • Strong leadership and team management skills, with a demonstrated ability to motivate and develop team members.
  • Exceptional written and verbal communication skills, with a keen eye for detail and creativity.
  • Proficiency in graphic design software is a plus.
  • In-depth knowledge and hands-on experience with SEO, website development, paid search advertising, social media marketing, and email marketing.
  • Ability to analyze data, draw insights, and make data-driven decisions to optimize marketing performance.
  • Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
  • A strategic mindset with a focus on driving results and achieving business objectives.


If you think you possess the skills and experience to excel in this role and contribute to our company's success, we encourage you to apply and become a key member of our marketing team.

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