Community Marketing Manager

3 weeks ago

Portland, United States Archrival Full time

The Community Marketing Manager will be the link between the adidas brand, the community, and the employee store. You'll be planning, executing, and managing marketing activities at the local level, fostering relationships, and promoting adidas products within the Portland sports culture, and lifestyle communities and driving consumers to the adidas employee store. By becoming a Community Marketing Manager you'll be responsible for developing and implementing strategic initiatives at the local level to drive adidas brand love, help drive sales, and grow adidas market share.

*This is a 6-month position, with potential to continue*

YOUR IMPACT IN THE ROLE

Drive Employee Store Traffic. Maintain a strong presence in the Portland Sports and lifestyle community, establishing yourself as the go-to plug for employee store access.

Community Engagement. Serve as the local expert of the adidas employee store, acting as an ambassador between the store and community leaders - the ultimate networker in the Portland sports and lifestyle scenes.

Market Planning. Maintain an up-to-date calendar of planned grassroots experiences and analyze results continuously to enhance market efforts.

Maintain Key Relationships. Collaborate regularly with key adidas partners, store staff, and community members; working to identify opportunities to strengthen and activate partnerships.

Regular Reporting. Complete regular reporting to document activity in the market. Share key learnings and prepare thorough recaps to directly influence brand and agency initiatives.

Event Management. Regularly host events at the store and in the community - driving store traffic and sales.

Seeding and Gifting. You'll be responsible for developing a seeding program, making sure we get the latest and greatest from adidas in the right hands throughout the Portland sports and lifestyle communities to drive excitement and buzz.

Social Storytelling. Executing content capture and identifying relevant social influencers to collaborate with.

WHAT YOU NEED TO SUCCEED

  • A love for adidas with a natural ability to communicate with other enthusiasts.
  • Strong attention to detail, extremely reliable and capable of troubleshooting to bring things to life.
  • Past relevant, sports & lifestyle brand, event and community activation experience (minimum 5 -8 years).
  • Effective communication and presentation skills.
  • Ability to collaborate with cross-functional partners on both the brand and agency teams.
  • A team-player mentality, motivated to seek out opportunities to collaborate with the running community.
  • Tech savvy and socially plugged-in with the ability to adapt to new online platforms and office suites.
  • Self-sufficient and highly motivated, with an ability to work independently with minimal supervision.
  • Ability to understand, track and be accountable to agency and adidas goals and objectives.
WHAT ELSE YOU NEED TO KNOW
  • This is a 6 month-contracted position, you will be an Archrival Agent, contracted through the agency representing adidas.
  • You will be expected to work 40 hours a week, with frequent exceptions for weekend and evening events.
  • For when you're not activating in the community or working from adidas, we have an incredible studio that you can use for all your business needs; equipped with cool people, great snacks, and sometime a sweet dog or two.
  • You must have access to a reliable vehicle with the required insurance minimums (we'll reimburse you for certain work-related mileage).
  • You will be activating in real life; you will need to feel comfortable entering retail locations, community organizations and adapting to respective policies.
  • Compensation for the role is set at $42,000 for the 6-months.


DIVERSE REPRESENTATION

We are committed to fostering a place of belonging for underrepresented and marginalized communities. We intentionally create equal employment opportunities for all applicants and teammates regarding race, ethnicity, national origin, gender, gender identity, sexual orientation, age, religion, physical and mental disability, marital status, parental status, veteran status, or any other basis protected by law.

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