Director of Marketing and Communications

3 weeks ago

Portland, United States Portland Museum of Art Full time

**GENERAL SUMMARY**:
Under the direction of the Senior Deputy Director, the Director of Marketing and Communications develops and implements strategies to increase attendance, grow and diversify membership, secure earned media, expand digital engagement, and generate financial support for the Portland Museum of Art (PMA). The role is responsible for oversight of all marketing and communication initiatives including brand, advertising, public relations, website, digital media, direct e-marketing programs, and special campaigns. Provides general oversight of the Design Department. Ensures the PMA's success in building strong constituent relationships, developing dynamic exhibition initiatives, grows audience, and supports the PMA's strategic goal to build financial strength and sustainability. In alignment with the PMA's mission of "Art for All," the Director of Marketing and Communications champions initiatives that make art accessible to all members of the community, fosters inclusivity and diversity, and amplifies the museum's commitment to creating a welcoming environment for everyone.

**ESSENTIAL JOB FUNCTIONS**:

- Manages all media relations for the PMA, securing coverage across local, regional, national, and international outlets. Develops systems to distribute information about programs, initiatives, and philanthropy to the press and public, enhancing audience diversity, brand reputation, and constituent relationships.
- Leads communications strategies, including emergency and crises responses, that align with the PMA mission. Acts as primary media contact, serving as spokesperson or preparing senior staff and collaborators; manages the creation and distribution of speeches, talking points and media materials.
- Oversees and contributes to the development of text and visual interpretive materials to be distributed to the media; shares the public narrative of the PMA and the researchers and projects it represents; organizes and hosts media visits; pitches story ideas to internal and external media contacts.
- Supervises the Design Department, providing general oversight of responsibilities related to designing printed materials, exhibition graphics packages, business communications, as well as digital materials.
- Oversees relationships with outside vendors and media outlets; negotiation, review, and documentation of agreements; all collateral production and delivery to ensure project deadlines and goals are met; and related budgets.
- Contributes to the writing and editorial process for all PMA communications including content development, editing, and text production; ensures professional quality, copyediting, and conformance to the PMA's brand charter; guides standardization and ensures consistency of the museum's voice across all PMA content by developing and maintaining the PMA brand charter and style guide in support of the PMA’s mission, vision, and strategic plan.
- Partners with curatorial and programming teams to plan, communicate, and implement marketing campaigns for exhibitions, public programs, and earned revenue streams.
- Oversees the museum’s website and social media strategy, maintains the quality of content and tone; develops and implements plans for editorial direction; and directs staff to edit and post content across platforms, with particular attention to programs, exhibitions, and announcements.
- Develops marketing and communications strategies, organizational messaging, and collateral materials, that increase the public's understanding and financial support for the PMA; creates content for audience and donor segmentation strategies; integrates marketing campaign strategy into PMA marketing outlets.
- Directs the production of the PMA's multimedia and digital communications, including audio, video, website, and ensures onsite digital displays and kiosks reflect PMA brand; creates and implements dynamic advertising and communications strategies. Leverages content for consistency and develops materials that can be adapted to multiple platforms.
- Serves as one of the primary content generators, produces strategic, high-quality communications. Collaborates to create compelling storytelling that exemplifies campaign outcomes.
- Enables and deepens internal collaboration and organizational effectiveness; develops and guides internal planning teams on Marketing and Communications strategies.
- Collaborates with the Design Department to ensure visual materials align with the PMA's branding and communication goals, enhancing the effectiveness and coherence of all promotional and informational materials.
- Establishes benchmarks, metrics, and systems of data collection and analysis to measure and evaluate efficient and effective use of resources toward accomplishment of established goals; monitors, analyzes, and reports on attendance, including observations on trends; provides guidance on attendance forecasting.
- Implements strategies and leverages key relationships to enhance th

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