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Digital Marketing Specialist
2 weeks ago
Sierra Experts is seeking an experienced Digital Marketing Specialist to join our team in our Pittsburgh office. You will help us use digital technologies to achieve our business growth goals. You will identify needs and new opportunities and aspire to increase brand awareness and drive business. If youre a tech-savvy trendsetter with innovative ideas to improve customer experience, we would like to meet you.
For this position, you should be creative and comfortable working with a team. Ultimately, you should be able to connect our brand with our customers effectively.
Responsibilities:
The job responsibilities include but are not limited to the following (in no special order):
- Set and be proactive on our digital marketing strategies using all necessary tools (e.g. website, emails, social media, and blogs)
- Research products, services, and current strategies to identify new opportunities
- Analyze web traffic metrics and suggest solutions to boost web presence
- Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends
- Build strong client relationships through social media interaction
- Keep up-to-date with our audiences preferences and proactively suggest new campaigns
- Liaise with Marketing, Sales, Design, and Content teams to optimize customer experience and ensure brand consistency
- Identify advertising needs
- Establish best practices in digital marketing
- Stay up-to-date with digital technology developments
- Lead all marketing aspects with customers as well as internally
- Attend and coordinate marketing events
- Write and develop new content assets
Qualifications:
- Proven work experience in digital marketing
- Demonstrable experience with SEO/SEM and CRM software
- Experience implementing and optimizing Google ads campaigns
- Solid knowledge of web analytics tools like Google Analytics
- Hands-on experience with online marketing tools and practices
- Familiarity with Wordpress
- Excellent verbal and written communication skills
- Strong analytical and project management skills
Compensation & Benefits:
- Competitive salary based on experience and qualifications
- Health, vision, and dental benefits
- PTO, paid holiday
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