Sr. Analyst, Marketing Analytics

2 weeks ago

Chattanooga, United States BlueCross BlueShield of Tennessee Full time
Job Responsibilities
  • Manage projects for clients and business partners to anticipate and support their data reporting and analytics needs.
  • Develop and document measurement strategies and processes for projects.
  • Create reports and generate insights for digital and non-digital engagement for product and digital tool utilization.
  • Create reports and generate insights for user journeys and consumer behavior by gathering, analyzing, and interpreting marketing data.
  • Develop dashboards using data visualization software such as Tableau.
  • Create specifications and oversee analytics tagging implementation.
Job Qualifications

Education
  • Bachelor's Degree or equivalent work experience required. Equivalent experience is defined as 4 years of professional work experience in a corporate environment.
Experience
  • 3 years - Experience working in marketing, data analytics, or related field required
  • Experience with web analytics software such as Google Analytics
  • Experience with tag management software such as Google Tag Manager
  • Experience with cloud data warehouse tools such as Google BigQuery
  • Experience with marketing and advertising campaign analytics including end-to-end tracking and ROI analysis
  • Experience with data visualization tools such as Tableau or Looker Studio
  • Experience leading and managing projects and/or people
Skills/Certifications
  • Proven decision making, problem resolution, technical, and logical troubleshooting skills
  • Ability to tell a "story" with data
  • Preferred familiarity with development and scripting languages including HTML, CSS, SQL, and JavaScript
  • Leading multiple projects concurrently
  • Proficient in Microsoft 365 product suite
  • Excellent oral, written, and visual communication skills
  • Strong interpersonal and organizational skills
  • Competency in strategic thinking and relationship management
  • Ability to work independently with minimal supervision or function in a team environment sharing responsibility, roles, and accountability


Number of Openings Available:
1

Worker Type:
Employee

Company:
BCBST BlueCross BlueShield of Tennessee, Inc.

Applying for this job indicates your acknowledgement and understanding of the following statements:

BCBST is an Equal Opportunity employer (EEO), and all employees and applicants will be entitled to equal employment opportunities when employment decisions are made. BCBST will take affirmative action to recruit, hire, train and promote individuals in all job classifications without regard to race, religion, color, age, sex, national origin, citizenship, pregnancy, veteran status, sexual orientation, physical or mental disability, gender identity, or any other characteristic protected by applicable law.

Further information regarding BCBST's EEO Policies/Notices may be found by reviewing the following page:

BCBST's EEO Policies/Notices

BlueCross BlueShield of Tennessee is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at BlueCross BlueShield of Tennessee via-email, the Internet or any other method without a valid, written Direct Placement Agreement in place for this position from BlueCross BlueShield of Tennessee HR/Talent Acquisition will not be considered. No fee will be paid in the event the applicant is hired by BlueCross BlueShield of Tennessee as a result of the referral or through other means.

Tobacco-Free Hiring Statement

To further our mission of peace of mind through better health, effective 2017, BlueCross BlueShield of Tennessee and its subsidiaries no longer hire individuals who use tobacco or nicotine products (including but not limited to cigarettes, cigars, pipe tobacco, snuff, chewing tobacco, gum, patch, lozenges and electronic or smokeless cigarettes) in any form in Tennessee and where state law permits. A tobacco or nicotine free hiring practice is part of an effort to combat serious diseases, as well as to promote health and wellness for our employees and our community. All offers of employment will be contingent upon passing a background check which includes an illegal drug and tobacco/nicotine test. An individual whose post offer screening result is positive for illegal drugs or tobacco/nicotine and/or whose background check is verified to be unsatisfactory, will be disqualified from employment, the job offer will be withdrawn, and they may be disqualified from applying for employment for six (6) months from the date of the post offer screening results.

Resources to help individuals discontinue the use of tobacco/nicotine products include smokefree.gov or 1-800-QUIT-NOW.

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