Sr. Product Marketing Manager

2 weeks ago

Austin, United States ZenBusiness Full time

Who We Are

We started our company to help others launch and run their own businesses, at any stage. The way we help is by keeping it simple and supporting entrepreneurs one step at a time. Put simply: our mission is to enable anyone to start, run, and grow their business while avoiding the common pitfalls that derail hopeful entrepreneurs. No more having to wade through forms, taxes, or ongoing state compliance.

We are a remote company based in Austin, Texas. We have team members from Florida to Oregon and all points in-between. Take pride in your work knowing that it shapes how people all across the country reach their goal of starting, running, and growing their business.

If the idea of helping people and working with a genuinely caring, supportive team excites you, then you've come to the right place.

The Role

We are looking for a creative, analytical, and highly motivated Senior Product Marketing Manager to join our Product Marketing team to manage our small business marketing growth tools such as Search engine marketing, websites, logo maker,email marketing and more. In this role, you'll play an active role in the product's go-to-market strategy and execution from beginning to end. You will work alongside our Product, Design, Marketing, Data, Sales and Customer Success teams to drive the go-to-market strategy and tactics for new products. This includes product positioning and messaging, go to market campaigns, customer experience enhancements, market and competitive analysis, packaging, and pricing. You will lean on your problem-solving skills to strategize how to showcase our rapidly-growing products with simplicity and clarity in the purchase experience.

If you're someone who thrives in a fast-paced, high-output environment, you have a strong desire to own programs from conception to execution, you love challenges and pride yourself on using unconventional ways to solve problems ordinary and complex; read on.

This position will report to the Head of Product Marketing and is a remote role.

Responsibilities

Develop comprehensive go-to-market strategy and plans with the objective to drive attach/upgrade revenue. Bring insights - dive into the product, talk to the customers, conduct market research. You will drive marketing research and engage in customer dialogs to identify insights to augment the launch and help shape future products. You will define, develop and drive marketing initiatives to optimize customer lifetime value (LTV) across Web, Email, Sales, Dashboard, and SMS. Produce competitive analysis for your product line. Develop product positioning and partner with UX/Copywriter to craft compelling messages that reinforce value. This includes copywriting for landing pages, cross-sell pages, emails, and more. Influence the customer purchase and onboarding experiences. Join forces with fellow Marketers to amplify your go-to-market programs. Understand the success metrics and own the outcome of your product launches. Apply test-learn-iterate technique often.

Qualifications

Proven track record of product launches, engagement and retention campaigns. Passion for the customer, with care and attention to the user's end-to-end experience. Solid data interpretation skills, comfortable using data to inform decisions. Experience with crafting compelling messages for the target audience. High energy level, with a bias for action and accountability. A high degree of self-starting initiative and organization. 3-5 years of product marketing experience for a saas company targeting small businesses or consumers.

Bonus Qualifications

Data visualization and analysis tools (Tableau, Mixpanel, Snowflake etc) Small business marketing tools experience (Mailchimp, Social media) macOS and G-Workspace knowledge is a plus

Remote Culture. A great company culture leads to happy employees, and happy employees lead to happy customers. We provide our employees with good salaries, benefits, equity, and interesting challenges that have a positive impact.

Let's stay connected We believe in staying connected, and we have a weekly "All Hands" meeting every week. We also have a social committee that hosts frequent events. We've held a virtual talent show, costume competitions, monthly lunch and learn series, Hackathons and more

Benefits. The company offers various benefits to employees and their dependents, including medical, vision, dental, disability, and life insurance, as well as parental and military leave. Other benefits include an employee assistance program, 401k + match, annual bonus, pet insurance, and RSUs. Paid parking* and 10 paid holidays are also provided.

Diversity, Equity and Inclusion. We believe in diversity, equity & inclusion. At ZenBusiness, every voice counts no matter your race, ethnicity, gender, sexual orientation, age, location, or background. We celebrate the diversity of our teams, knowing that our products, services, and customers thrive best when we lean into and celebrate our differences.

Please check out our careers' page to learn more about our culture, benefits, and open opportunities.

applicable to in-office employees

#J-18808-Ljbffr

  • Sr Account Manager, Search Engine Marketing

    5 days ago

    Austin, United States Advantage Sales and Marketing, LLC Full time

    Minimum: USD $74,000.00/Yr.Maximum: USD $85,000.00/Yr.Search Engine Marketing (SEM) Account ManagerAdlucent is looking for a Digital Marketing (SEM) Sr. Account Manager to help drive the success of our clients' paid search advertising campaigns. The Sr. Account Manager works on one or more Adlucent client accounts and is responsible for the development and...

  • Sr. Marketing Manager

    2 weeks ago

    Austin, United States Zowta, LLC Full time

    Sr. Marketing Manager - SaaS About Us: ShipperHQ is a startup headquartered in Austin, TX making a big impact in the e-commerce shipping space. Founded in 2009, we are a premier supplier of shipping software for e-commerce sites, selling to both SMB and Enterprise customers. We have 40+ team members spread across the US, UK, Canada, India and Australia. 30+...

  • Product & Growth Marketing Manager

    5 days ago

    Austin, United States Eurofins USA Consumer Product Testing Full time

    **Company Description** Eurofins is a dynamic and innovative company with a global presence. We are committed to delivering exceptional services that resonate with customers around the world. As we continue to expand, we are seeking an Product & Growth Marketing Manager to lead and elevate the Eurofins Consumer Product Testing (CPT) brand presence on a...

  • Product Growth Marketing Manager

    1 day ago

    Austin, Texas, United States Eurofins USA Consumer Product Testing Full time

    Job DescriptionReporting to the VP of Global Marketing CPT, located in Singapore, the Product & Growth Marketing Specialist/Manager will be responsible for developing and executing comprehensive marketing strategies, drive brand awareness, loyalty and contribute to overall business growth. This role requires a creative and analytical mindset, strong...

  • Sr. Marketing Manager

    2 weeks ago

    Austin, United States ShipperHQ Full time

    Sr. Marketing Manager - SaaS About Us: ShipperHQ is a startup headquartered in Austin, TX making a big impact in the e-commerce shipping space. Founded in 2009, we are a premier supplier of shipping software for e-commerce sites, selling to both SMB and Enterprise customers. We have 50+ team members spread across the US, UK, Canada, India and Australia. 30+...

  • Sr. Marketing Manager

    5 days ago

    Austin, United States ShipperHQ Full time

    Sr. Marketing Manager - SaaSAbout Us: ShipperHQ is a startup headquartered in Austin, TX making a big impact in the e-commerce shipping space. Founded in 2009, we are a premier supplier of shipping software for e-commerce sites, selling to both SMB and Enterprise customers. We have 50+ team members spread across the US, UK, Canada, India and Australia. 30+...

  • Product & Growth Marketing Manager

    4 days ago

    Austin, Texas, United States Eurofins USA Consumer Product Testing Full time

    Job Description Reporting to the VP of Global Marketing CPT, located in Singapore, the Product & Growth Marketing Specialist/Manager will be responsible for developing and executing comprehensive marketing strategies, drive brand awareness, loyalty and contribute to overall business growth. This role requires a creative and analytical mindset, strong...

  • Sr. Marketing Manager

    2 weeks ago

    Austin, United States ShipperHQ Full time

    Job DescriptionJob DescriptionSr. Marketing Manager - SaaSAbout Us:ShipperHQ is a startup headquartered in Austin, TX making a big impact in the e-commerce shipping space. Founded in 2009, we are a premier supplier of shipping software for e-commerce sites, selling to both SMB and Enterprise customers. We have 50+ team members spread across the US, UK,...

  • Sr. Product Manager, Search Platform

    4 weeks ago

    Austin, United States H-E-B Full time

    Responsibilities: H-E-B is a 115-year-old grocery retailer, but we're a leading innovator in technology. Recently, we've been investing in our customers' digital experience, using the best available technologies to deliver modern engagement, reliability, and scalability to meet their needs. The Search Platform product team is focused on eCommerce and...

  • Sr. Product Manager

    2 weeks ago

    Austin, Texas, United States Pensa Systems Full time

    Sr. Product ManagerAbout Pensa SystemsPensa Systems is a fast growing, leading innovator in advanced AI and computer vision, focused on delivering transformative solutions for the multi-trillion-dollar global retail industry. Our mission is to revolutionize retail intelligence through cutting-edge technologies, including deep learning artificial...

  • Sr. Product Manager

    7 days ago

    Austin, United States Pensa Systems Full time

    Sr. Product Manager About Pensa Systems Pensa Systems is a fast growing, leading innovator in advanced AI and computer vision, focused on delivering transformative solutions for the multi-trillion-dollar global retail industry. Our mission is to revolutionize retail intelligence through cutting-edge technologies, including deep learning artificial...

  • Sr. Content Marketing Manager

    1 day ago

    Austin, United States Tony C's Beer Garden Full time

    Reports To Marketing Director Job Overview The Sr. Content Marketing Coordinator supports the Director of Marketing to execute on all organic and paid marketing for TC4 & Co. The role provides project management, creative and organizational support for all content, including digital, print, OOH, events and PR to build brand. Areas of Responsibility...

  • Sr Account Manager, Search Engine Marketing

    3 days ago

    Austin, United States Advantage Solutions Full time

    Search Engine Marketing (SEM) Account ManagerAdlucent is looking for a Digital Marketing (SEM) Sr. Account Manager to help drive the success of our clients' paid search advertising campaigns. The Sr. Account Manager works on one or more Adlucent client accounts and is responsible for the development and execution of strategy, prioritization of tasks, and...

  • Sr. Content Marketing Manager

    2 weeks ago

    Austin, United States Mighty Fine Burgers & Shakes Full time

    Reports To Marketing Director Job Overview The Sr. Content Marketing Coordinator supports the Director of Marketing to execute on all organic and paid marketing for TC4 & Co. The role provides project management, creative and organizational support for all content, including digital, print, OOH, events and PR to build brand. Areas of Responsibility •...

  • Sr. Content Marketing Manager

    7 days ago

    Austin, United States Tony C's Beer Garden Full time

    Reports To Marketing Director Job Overview The Sr. Content Marketing Coordinator supports the Director of Marketing to execute on all organic and paid marketing for TC4 & Co. The role provides project management, creative and organizational support for all content, including digital, print, OOH, events and PR to build brand. Areas of Responsibility...

  • Principal Product Marketing Manager

    2 weeks ago

    Austin, United States Epicor Inc Full time

    Duties & Responsibilitie s Mastery of Sr. level duties and responsibilities. Develops business plans and product positioning in the marketplace. Oversees market research, monitors competitive activity and identifies customer needs. Establishes pricing strategies. Works with Product Development, Product Management and Sales to develop new products or enhance...

  • Sr. Product Manager

    22 hours ago

    Austin, United States Inventive Group Full time

    Job DescriptionJob DescriptionSr. Product Manager Explore a World of Diverse Problem-Solving This is a one-of-a-kind opportunity to grow within an ambitious, people-first company but there can be many unknowns.  For that reason, our ideal candidate is committed, communicative, adaptable, results-oriented, and self aware.   As a Senior Product Manager,...

  • Sr. Sales Manager

    7 days ago

    Austin, United States Supermicro Full time

    **Sr. Sales Manager** **Location:** Austin, Texas, United States ****Job Summary:**** Supermicro Computer, Inc. is currently seeking a Sr. Sales Manager responsible for successfully expanding Supermicro's customer base in targeted areas. Sr. Sales Manager will also be responsible for maintaining the quality, efficiency, and integrity of Supermicro's sales...

  • Product Marketing Manager

    4 weeks ago

    Austin, United States SailPoint Technologies Full time

    As the Technical Identity Solutions Product Marketing Manager, you will serve as the technical marketing focal point for cross portfolio solutions by creating compelling and high quality technical content such as high-level demonstrations, videos, and marketing assets (whitepapers, solution briefs, blogs, and webinars) that result in contribution to pipeline...

  • Principal Product Marketing Manager

    2 weeks ago

    Austin, United States Epicor Inc Full time

    Duties & Responsibilities Mastery of Sr. level duties and responsibilities. Develops business plans and product positioning in the marketplace. Oversees market research, monitors competitive activity and identifies customer needs. Establishes pricing strategies. Works with Product Development, Product Management and Sales to develop new products or...