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Marketing Analyst
1 month ago
DescriptionAt Electrify My Home, located in Vacaville, CA, we're on a mission to make homes more comfortable and energy-efficient by replacing fossil fuel-based appliances with clean electricity solutions. We're looking for a talented marketing professional to join our team and help us expand our impact. If you're a self-starter who's ready to bring your unique blend of creative and technical skills to our team, we'd love to hear from youResponsibilities•Google AdWords, Bing, Yahoo, and DuckDuckGo Campaigns: Plan, create, and manage SEM. You'll use your analytical skills to optimize these campaigns, ensuring we get the best bang for our buck•Social Media Advertising: create ads for multiple personas and buyer journey stages on Facebook, LinkedIn, NextDoor, ad more; familiarity with geofencing is helpful•Website Updates: create landing pages and website content that engages people•Graphic Design: Whether it's a social media post, a flyer for an event, website design, or an ad, you'll use your design skills to create eye-catching graphics that tell our story•Video Work: Have a knack for video? Great You'll be producing short videos for online ads, social media, and more, bringing our services to life in a dynamic way•Data Analysis: Dive into the data to understand what's working and what's not. You'll analyze campaign performance and suggest improvements, ensuring we're always moving forward•Writing and public speaking: you'll be writing blog/website content and email sequences, as well as talking to the public at events about our work. You should be excited about using your creativity to write without AI help - and also know when to use resources like ChatGPT for inspirationQualifications•Demonstrated experience driving B2C customer and lead acquisition for high consideration, high value purchases•A balance of technical skills and creative thinking•Experience with Google AdWords (helpful if you also do Bing, Yahoo, and DuckDuckGo ads)-you know how to set up campaigns, monitor them, and tweak them for optimal performance•Proficiency in graphic design tools like Adobe Creative Suite (Photoshop, Illustrator, etc.) or Canva at a minimum•Experience with video editing - even better if you can produce videos, know about lighting, etc.•Strong analytical skills-you're comfortable working with data and drawing actionable insights from it•1-2 years of experience with a marketing-specific college degree OR 3-5 years of marketing experience instead of a degree (note that a college degree is not required - real world marketing experience is valued)•Helpful if you know Microsoft Office, Teams, and SharePoint•Helpful to have an understanding of building trades - such as knowing technical details about HVAC installation, water heaters, plumbing, electrical panels and be able to translate that technical complexity into what the average person can understand•Basic knowledge of home construction / appliances and why building electrification is important - even better if you have extensive hands-on knowledge of building construction or renovations (or have managed your own renovations on your house)•Enthusiasm for talking to people - you'll be out at occasional weekend/evening events in person explaining why switching appliances to run on clean electricity can help people save money, live more comfortably, and help the planetWe also value these qualities: •Being entrepreneurial / a self-starter who asks questions rather than waits for direction•Eager to learn•Outgoing and able to talk to anyone•Passionate about sustainability + electrification as part of advancing climate actionAs part of the hiring process, we will have candidates do a small paid project to understand your skills in the areas needed to do this job effectively. To apply, please submit: •Resume•Cover letter - make sure to mention what construction/building experience you have as well as marketing skills and why you are interested in this roleIf you don't have all of the requirements, but you're really interested in what we're doing, please apply anyway and we can consider your application now and in the future We value applicants regardless of their background, college degree (or not), or years of experience. We'll also do our best to accommodate reasonable adjustments to the interview process if needed. We are an equal-opportunity employer and value diversity: we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected category. Please note this role is in-person 5 days a week in Vacaville, CA for candidates authorized to work in the US. Sorry, we cannot sponsor work visas. Seeking individuals only, not marketing agencies.
