Paid Media Manager

2 weeks ago

Spring, United States CareerBuilder Full time

Job Description

Job Description

We are looking for someone who is detail-oriented to bring their in-depth expertise across search, social and programmatic to our fun and crazy talented marketing team

Theres VIP and then theres VIPMM. Here at BubbleUp, you can be both (and who wouldnt love a dual-title these days). But we really mean itthis role is as important as the lunch decisions we make on Fridays. Our marketing team is hot so were on the lookout for a Paid Media Manager who can keep things sizzling for our clients.

Our VIPMM will basically be a mastermind who plans, manages and optimizes impressive digital marketing strategies that accelerate growth for our customers. A wizard, of sorts with magical powers in everythinglike strong analytical skills, critical thinking ability, and proven performance in leveraging data to make intelligent, actionable business decisions just to name a few. You will oversee comprehensive paid media initiatives from SEO/SEM, social campaigns, display and more. Basically, our Paid Media Manager is the sorcerer of all things.

Before digging into more of the details, make sure you are target-oriented, resourceful, and have a tenacious approach to digital marketing and paid media. If that fits you, keep goingbecause we want you on our team. And if the mere thought of key marketing performance indicators excites you, then we already like you (a lot). Lets talk

What we are looking for:
This role is unique, and the right person will have 5+ years of proven experience in media buying and planning.
Analytics Experience (GTM, GA, and Google Data Studio or similar).
Detail-oriented and able to manage multiple clients.
Responsibilities will include digital campaign strategy and setup, as well as:
Paid Social Media Management and Execution. Build and execute campaigns for multiple clients across all social media platforms while continuously optimizing the day-to-day budgets and targeting strategies.
SEM/PPC Strategy, Execution and Optimization. Identify keywords, develop campaign structures and strategy, build campaigns, monitor, manage, and optimize. Understanding of keyword selection process (e.g. competitive analysis, relevance ranking, etc.), negative keyword identification, managing quality scores, automatic bidding, ad extensions, scripting, etc. is a must.
SEO. Lead and develop the strategy for on-page and off-page and executing.
Display. Mainly re-marketing, but also in-market display campaigns primarily through Google
Google Shopping
Conversion tracking (GTM, GA, Adwords)
Weekly reporting on campaign economics and ROI

Good campaigns are important, but customer relationships are just as critical. So is leveraging all those cool acronyms we like to use into tangible, successful results. Youll also need to be seasoned in a few things for this position. Specifically, you will need working knowledge and be able to use, on a daily basis, the following tools:
Facebook Ad Manager
LinkedIn Ad Manager
GTM and Google Analytics - conversion tracking, goals, URL tracking
Google Ads - setting up campaigns, monitoring, and reporting
SEMRush (or similar)
Google Data Studio (or similar)
Excel/Spreadsheets

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